introduction team b kyle, monica, steve, reid potable springs co. naics code #: 312112 – bottled...
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Introduction
Team BKyle, Monica, Steve, Reid
Potable Springs Co.
• NAICS Code #: 312112– Bottled water manufacturing compnay
• Purify, Bottle and Sell All-natural spring water• Currently operate within the U.S.
Vietnam Expansion
• Increased Revenues and Net Income• Expand through concentric diversification• Horizontal integration• Low cost leadership
Decision Criteria
• Manufacturing– Proximity to customers– Available low cost land and facilities– Infrastructure transportation networks– Cultural Climate
Decision Criteria
• Marketing– Market size– Demand for product– Economic Factors– Competition
Supply Chain position
• drinkable water from FDA approved water source
• Water treatment supplies from within U.S.• Distribute to wholesalers.
Water Treatment
Suppliers
Purifying/Bottling
Business Activities
(Transformation and Sales)
Vietnamese wholesale
distributers
Customers
Analysis
Existing U.S. business activities
• Low cost water• Target low income consumers• Provide an alternative to tap water• Sell water in bulk
How is our product produced?
• 1. procure water source approved by FDA• 2. Treat incoming water• 3.Test and monitor• 4.Purify water• 5. add minerals• 6. disinfection• 7. Bottle blowing • 8. Bottle filling and package
Types of suppliers
• Plastic suppliers for bottles• Label suppliers• Treatment suppliers• Mineral suppliers• Bottling equipment
The end consumer?
• The end consumer is the person who will choose to give up their time and money by purchasing our product
• They purchase are product because they believe the value of our product is worth the cost they are giving up.
• The value the end consumer receives is that they get to quench their thirst.
Competition
• Coca-cola – Dasani• Pepsi – Aquafina
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