introduction to adwords: google shopping

Introduction to AdWords:

Google Shopping

Jennifer Farnfield

PART-1

What is it? & Starter Tips

ContentsWhat is Google Shopping?

How does it work?

Setting Up Google Shopping

Key FeaturesCustom Labels Search Term ReportBenchmarks

Quiz

What is Google Shopping?Type of PLA/ Replacement of from August

E-Commerce Advertising

Comparison Paid Search for Products

Advertised Based on product feed Image Price Brand Product name & Description

The Journey Of ShoppingShopping

adverts appear besides to or above pay per click adverts

There can be between 3 and 8 products displayed

The Journey Of ShoppingThere is then the

option for the advertiser to add a promotional message for example:

“Free Delivery On Orders Over £100”

This appears when a mouse is hovered over the product

The Journey Of ShoppingYou then have the

Google Shopping tab located at the top of the page below the search box

This is where the user can compare products with ease against competitors using the left side bar filters

How Does it Work?Based on a Feed of products

Merchant Centre

Allows structure like an offline store

Allows view of products in AdWords interface

Elements of PPC & SEO Bids vs Content

Set Up What you need:

Google Merchant Center AdWords Account

Key Tips:Google Taxonomy

E.g. Home & Garden > Cookware > Cookware Accessories > Colander

Workable Structure Plan

Key FeaturesCustom Labels

0-4

Search Terms Report Dimensions Tab

Benchmarks CTR Impressions ShareMax CPC

QuizWhere would I find the search query report?

What two things do I need to run Google

Shopping?

What is the Google Taxonomy?

What is Google Shopping taking over in August?

Tell me 3 key features of Google Shopping?

Next Time…Optimising Feed

Merchant Centre

AdWords Interface

New Features Coming to Shopping

For more information or any questions please contact one of the

Digital Clarity Account Managers where we’d be happy to help.

Get in contact: