introduction to keywords€¦ · introduction to keywords. keywords … goals for this lesson who...
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Introduction to Keywords
Keywords … GOALS FOR THIS LESSON
Who
What
Why
When
Where
How
What is Search Engine Optimization
From SearchEngineLand, their definition is listed as:
It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on
search engines.
Search Engine Optimization Terms
SEO – Search Engine Optimization is the process of affecting the visibility of a website or a web page in a search engine’s natural or organic search results.
Search Engine Visibility. Making your website – blog posts more visible to search engines… helping you become the right answer to people doing online searches.
SEM – Search Engine Marketing – Internet marketing primarily through ads online
SERP – Search Engine Ranking Page. This is the page that shows up online with the Google search results from your query.
Keywords … A Big Part of SEO & Online Presence
Words that represent broad description of your area of expertise
How people can find you online in a Search
Words people use to Find you VS Words you would use
Use the Google Keyword Planner for help – or Wordtracker(limited)
Set 10 – 15 Keywords and Phrases for your business
How do you know your keywords?
Describe your area of expertise
01Part of your services/products
02Related to your products / services
03Your clients use - right or wrong
04Represent your city or location
05
Google Keyword Tool
Let’s go LIVE and learn
about
Keyword Planning
Google Keyword Planner
Enter your website only to test what you have ●
Enter your website and up to 5 of your main keywords
Review the list it finds
Download All – to get the list
Sort by most often searched
Make your list from this and your own words/client words
How do you use your keywords?
We will find out on the SEO Training Class!
Watch your Inbox for your reminders about the LIVE training on
April 11th
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