introduction to linkedin media - from linkedin amsterdam #staffing event

An Introduction to LinkedIn MediaAlex Charraudeau – Media Solutions ConsultantAmsterdam September 2013

Last update: January 8, 2013

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Alex Charraudeau

Ex-recruiter 5 years as a recruitment marketing guy Web design, development, brand strategy, search marketing, email

marketing, social media strategy At LinkedIn I help recruiters get the most out of LinkedIn

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Agenda

1. Evolution of Recruitment Marketing

2. Introduction to Social Media

3. How People Use LinkedIn

4. Where do you fit in?

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Times are changing

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“The best recruiters act like marketers…”

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Fish where the fish are

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Know what they want

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Bring them in…

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How do people use LinkedIn?

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Bring them in…

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Bring them in…

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Bring them in…

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Bring them in…

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Bring them in…

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http://bit.ly/o8rbvf

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How does it compare to other places?

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http://bit.ly/YavXRn

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Passive applicants?

Where are you today?

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Staffing companies are shifting to more efficient strategies

CRM/ ATS reliance, Reactive

Sourcing excellence, team-wide pipelining

Internal and external talent engagement

Post-and-pray Targeted engagementEngage everywhere,

including mobile

Employees as niche brand ambassadors

Success metrics

World class marketing of brand

Talent data guides business strategyDeveloping

Foundational

Strategic

Early emphasis on passive talent/ Biz Dev

Job board and social recruiting

Defined Unique Selling Proposition

Traditional

Segment-specific campaigns

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Staffing companies are becoming more strategic

Reactive:Labor-intensive

Applicant quantity focusReq to req process

Developing

Foundational

Strategic

Traditional

Strategic:Efficient

Quality of placement focus Proactive pipeline-based process

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How can you plan for success?

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Review – Five Steps To Social Recruiting Success

1. Management have to change their business

2. Establish the business objectives

3. Research your audience and think of a strategy

4. Create tactics for each channel

5. Analyse, measure, iterate, analyse, measure, iterate

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Alex Charraudeau

Ex-recruiter 5 years as a recruitment marketing guy Web design, development, brand strategy, search marketing,

email marketing, social media strategy At LinkedIn I help recruiters get the most out of LinkedIn

ABC

(Always be connecting)LinkedIn

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