introduction to social media technologies
Post on 16-Apr-2017
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Introduction to using social technologies
Keith Feighery: Digital Media Strategist
Overview of social technologies
• Combination of software, social interaction and digital media to:
• Communicate, engage, develop and be part of communities
– Internally and externally for organisations• Create and share content and information across
networks• Build and extend social networks through interaction• Create, listen and participate in discussions, threads
and develop ideas and relationships• Learn from you community (crowdsourcing) &
community learns from you
Social Media Landscape
Platforms
• Social Networks– Facebook (brief look at Bebo, MySpace)
• Nearly 1M users in Ireland (300M worldwide)• Advance uses of it (Feeds, Videos, Apps etc..) • Facebook Lite, iPhone
• Micro-blogging– Twitter
• Twitter Clients and Applications (Web and Desktop)• Modalities of usage• Real time search• Hashtags
Platforms
• Professional Networks– LinkedIn (Largest in Ireland, UK and US)– How to get the best out of it
• Blogs– Blogs 101– Creating your own (Wordpress)– Plugins
• Bookmarking, Sharing & RSS– What are these?– What are they used for?– Link Economy– RSS Readers
Platforms
• Aggregations services– Friendfeed, Ping.fm, Alltop– How to add more services– Integrate into your daily use
• Photosharing and Videos– Flickr, YouTube, Vimeo, TubeMogul
• Optimising Web Browsers– Firefox– Addons– Bookmarklets
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