ipm | expa supporting our business model

DAY 7EXPA supporting the

BM - workshop

UNDERSTANDING+THE+CUSTOMER+FLOW+1+ 2+ 3+ 4+

Jonny%has%no%clue%about%AIESEC%and%its%value%

proposi9on.%

Jonny%is%aware%of%the%organiza9on’s%value%proposi9on%and%signs%up%to%the%OP%through%

our%Website%

Jonny%fills%the%profile%and%starts%browsing%opportuni9es%

Jonny%found%his%internship,%had%his%first%contact%with%AIESEC%members,%clear%expecta9ons%and%is%matched%to%the%opportunity.%

Jonny%starts%his%prepara9on,%supported%

by%AIESEC,%for%the%upcoming%experience.%

Jonny%completed%his%experience%and%went%through%a%leadership%development%journey%

Jonny%finished%his%experience,%is%aware%of%the%development%he%

went%through.%

Jonny%is%connected%with%other%people%all%over%the%world%who%went%through%similar%experiences,%and%

is%determined%in%con9nuing%his%journey%of%

personal%and%professional%growth.%

signed-up matched completed

FINANCIAL MODELS USER EXPERIENCE Clear%financial%models%and%revenue%streams,%clearly%

connected%with%value%delivery.%Customers%are%clearly%guided%through%the%flow,%with%a%seamless%connec9on%between%virtual%and%physical%XP%

ATTRACTION CONSIDERATION VALUE DELIVERY COMMUNITY

Effort of members

Sign up Applied Matched Realized Completed

Effort of members

Sign up Applied Matched Realized Completed

How doesEXPA support this?

From Sign up to Apply• Basically the OP itself

• OP filters • EP manager contact displayed

• One click application (if payment is not set at apply) • Favourite button • Guidelines for opportunity marketing

• Matchability • Design improvements • Make it possible for EPs to contact the TN managers with their questions (ex.: FAQs) • Guide the EP through the process (system messages, explanation of the whole flow, what AIESEC

can/can’t offer etc) • Publicly sharable opportunity link (without even signing up)

From Apply to Match• CRM

• “Shortlisting” page

– Shows the number of applicants

– Shows other TNs the person applied for

– Candidates can be filtered

• Possibility to match with few clicks without e-mails

• Notifications

• Live AFT • Matchability • Improve People, Opportunities and Organizations CRM • Improve Shortlisting page

our new customer flows

Were designed to be fast &

open– don’t slow it down with restricting,

controlling or closing down

What is holding your entity back from fully using it?

Is it emotional or rational?

What can me and my MC do about it?

Little guide to handle “freak out” moments?

If something id not working it is always for a reason 80% of daily tickets we get are not bugs

• there are currently no bugs affecting exchange and the ones that are there

Biggest “mystery” is the matching ping pong To almost all problems there is a solution in the FAQs or videos

What are going to be the “middle run” effects on

my entity if we don’t use the system?

What is the effects on the network if my entity is

not using the system?