ipsos back to school infographic

CLAP ALONG IF YOU ARE HAPPY THE KIDS ARE BACK AT SCHOOLBECAUSE I’M HAPPY

WHAT SONG BEST DESCRIBED PARENTS MOOD WHEN KIDS GO BACK TO SCHOOL?

...while staying within a budget is not quite as strong a priority. x

predeterminedbudget

YES 52%NO 48%

by eric carmen

Other

16%

35%

least popular

Store flyers and advertisements are very important when shopping for back to school needs...

HAPPY49%

by pharrell williams

MOST POPULAR

BUDGETDATE DESCRIPTION TOTAL Look at flyers/ads to dedcide

BACK TOSCHOOLSALE

YES 78% NO 22%

97c

4 Pocket Portfolio

SET OF 3 MULTICOLORSHARPIES

2.99$

ALL BY MYSELF

Superstores, such as Walmart and Target are the “go to” choice for back to school supplies:

76%27%

25%17% 11%

SUPERSTORE

OFFICE SUPPLY

ONLINE STORE

4%

OTHERRETAIL (Sears,etc)

WAREHOUSE

11%

DRUG STORE

Select up to two types of stores where you’re most likely to purchase back to school needs

Want more information about back to school shopping in America? Contact us at NAOmni@Ipsos-NA.com for more detailed data or go to http://www.ipsos-na.com/products-tools/omnibus/ for more information about other omnibus tools.

Data for this infographic were generated by an Ipsos eNation online omnibus survey of 639 American households who plan to buy back to school items for child(ren) entering grade K-16 (kindergarten through senior year in college). Study conducted June 29-July 1, 2015.