iris ny #undertheinfluence with tomorrow lab

1 1 Confidential © 2015

Pepin Gelardi Ted Ullrich@PEPINTODAY @TEDULLRICH

We Use Science & Design to Invent Revolutionary Hardware Products for Our Clients

Tomorrow Lab office in Midtown, Manhattan

@TOMORROWLABNYC

VENTURE-BACKED HARDWARE STARTUPSCORPORATE INNOVATION GROUPS

ADVERTISING AGENCIES

We work with

Source: Flickr user nosha

Prototype Test RefineInsight Generation & Need FindingService Design & Product InventionBrand Strategy & PromiseProduct NamingLogo & Brand Asset DesignFirst Moment of Truth & Packaging DesignProduct Definition & Story ArcProduct Feature StrategyBrainstorming Product ConceptsExperience Scenario Videos

Scientific Fundamentals Review & Expert OutreachUser Interviews & ResearchProblem Definition & Research StrategyOpen Source & Proprietary ResearchCompetitive & Analogous Product TeardownsTechnology Design, Development & TestingTechnology Evolution StrategyMarket Opportunity & Product PlacementIntellectual Property Review

Product ArchitectureIndustrial DesignErgonomics & Human FactorsMechanical EngineeringElectrical EngineeringUI/UXApp Software WireframingFirmware DevelopmentWorks-like PrototypesLooks-like Prototypes

Core Capabilities

Core Services

Product DevelopmentPhases 1, 2, 34-6 Months

Product DiscoveryPhase 0

6-8 Weeks

Ninja Bottle prototype for Ninja Blocks

Product Discovery

Phase 0

6-8 Weeks

First production run of the AdhereTech connected pill bottle.

Product Development

Phases 1, 2, 3, 4

4-6 Months + Manufacturing

Accomplish a technical feat and wrap it in a desirable product novelty

fantasy,infeasible

PRACTICAL,INCREDIBLE

boundless,undesirable

PRODUCTS ofTHE FUTURE

STATUSQUO

design

science

AdhereTech pill bottle

Our process is a continual cycle of prototyping

Creating a Campaign with Products

Creating a Campaign with Products

Marketing& Product Development

Creating a Campaign with Products

Marketing& Product Development

Aligning success metrics

Creating a Campaign with Products

Marketing& Product Development

Aligning success metrics

Managing timeline expectations

Typical Manufacturing TimelineJanuary June October

10+ months

4 Weeks

4 Weeks 12 weeks

3 Weeks 2 Weeks

2 Weeks 2 Weeks

1-2 Weeks 2-3 Weeks 4 Weeks 4 Weeks

~9 Weeks

~8 Weeks

~5 Weeks ~4 Weeks ~4 Weeks

~12 Weeks

SOURCING

PRE-TOOLING

POST-TOOLING PRODUCTION SHIPPING

TOOLING

Vendor Sourcing & Communication

Mold Drawings

T1 Review Tx Change & Review

Drawing Approval

Order Molds

Factory Quotes Supplier Selection

Going beyond the Stunt

Going beyond the StuntLow-volume, high impact prototypes for Influencers

Bonsai Prototypes

Going beyond the StuntLow-volume, high impact prototypes for Influencers

Social give-aways at hosted events

Bonsai Prototypes Ninja Bottle

Going beyond the StuntLow-volume, high impact prototypes for Influencers

Social give-aways at hosted events

Designing a product with useful life after the event

Bonsai Prototypes HammerheadNinja Bottle

tomorrow-lab.com@tomorrowlabnyc