is hubspot the social media champion of marketing automation companies?

Is HubSpot the social media champion of marketing automation companies?

Oct 27, 2013 - Nov 9, 2013

A demonstration of automated competitive reporting using Rival IQ

Focus CompanyHubSpot

Market LandscapeMarketing Automation Software

HubSpot

• Significantly higher follower/fan counts rest of field

• Consistently higher engagement rate on Twitter – clear winner

• More fans than everyone but less engagement than Marketo

• Reduced commitment to G+ and LinkedIn

Marketo

• Dominates Facebook with consistently high engagement

• Strong on LinkedIn and Google+

Key Takeaway – HubSpot is the winner on twitter but does not dominate everywhere. Marketo is the company to watch on Facebook.

Key Observations From This Landscape

* This is the only non-auto-generated slide in this deck.

Twitter

As of Nov 10, 2013

Twitter Followers

Oct 28, 2013 - Nov 10, 2013

Growth in Twitter Followers

Oct 28, 2013 - Nov 10, 2013

Tweet Volume

Oct 28, 2013 - Nov 10, 2013

Engagement Rate for Tweets

Tweet Engagement RateThe number of retweets and favorites, per thousand followers, of this company's own tweets during this time period.

Oct 28, 2013 - Nov 10, 2013

Engagement Rate for Tweets

Tweet Engagement RateThe number of retweets and favorites, per thousand followers, of this company's own tweets during this time period.

Oct 28, 2013 - Nov 10, 2013

Retweet Volume

Oct 28, 2013 - Nov 10, 2013

Retweet Volume by Day

Oct 28, 2013 - Nov 10, 2013

Tweet Volume vs. Retweet Volume

As of Nov 10, 2013

Twitter Followers vs. Twitter Following

Facebook

As of Nov 10, 2013

Facebook Likes

Oct 28, 2013 - Nov 10, 2013

Growth in Facebook Likes

Oct 28, 2013 - Nov 10, 2013

Facebook Post Volume

As of Nov 10, 2013

Facebook Talking About

Oct 28, 2013 - Nov 10, 2013

Facebook Talking About by Day

Oct 28, 2013 - Nov 10, 2013

Engagement Rate for Facebook Posts

Facebook Post Engagement RateThe total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.

Oct 28, 2013 - Nov 10, 2013

Engagement Rate for Facebook Posts

Facebook Post Engagement RateThe total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.

Oct 28, 2013 - Nov 10, 2013

Facebook Post Volume vs.Engagement Rate for Facebook Posts

Facebook Post Engagement RateThe total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.

Google+

As of Nov 10, 2013

Google+ Plus Ones

Oct 28, 2013 - Nov 10, 2013

Growth in Google+ Plus Ones

Oct 28, 2013 - Nov 10, 2013

Google+ Post Volume

Oct 28, 2013 - Nov 10, 2013

Engagement Rate for Google+ Posts

Google+ Posts Engagement RateThe total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this company's Google+ page during this time period.

Oct 28, 2013 - Nov 10, 2013

Engagement Rate for Google+ Posts

Google+ Posts Engagement RateThe total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this company's Google+ page during this time period.

Oct 28, 2013 - Nov 10, 2013

Google+ Post Plus One Volume

Oct 28, 2013 - Nov 10, 2013

Google+ Post Plus One Volume by Day

Oct 28, 2013 - Nov 10, 2013

Google+ Post Reshare Volume

Oct 28, 2013 - Nov 10, 2013

Google+ Post Reshare Volume by Day

Oct 28, 2013 - Nov 10, 2013

Google+ Post Volume vs.Google+ Post Plus One Volume

Linkedin

As of Nov 10, 2013

LinkedIn Followers

Oct 28, 2013 - Nov 10, 2013

LinkedIn Update Volume

Oct 28, 2013 - Nov 10, 2013

Engagement Rate for LinkedIn Posts

LinkedIn Posts Engagement RateThe total number of likes and comments on updates, per thousand followers, on this company's LinkedIn page during this time period.

Oct 28, 2013 - Nov 10, 2013

LinkedIn Update Like Volume

Oct 28, 2013 - Nov 10, 2013

LinkedIn Followers vs. LinkedIn Update Volume

Oct 28, 2013 - Nov 10, 2013

LinkedIn Update Volume vs.LinkedIn Update Like Volume

SEO

As of Nov 10, 2013 (Slide 1 of 2)

Homepage Title

As of Nov 10, 2013 (Slide 2 of 2)

Homepage Title

As of Nov 10, 2013 (Slide 1 of 2)

Homepage Meta Description

As of Nov 10, 2013 (Slide 2 of 2)

Homepage Meta Description

As of Nov 10, 2013 (Slide 1 of 2)

Homepage Meta Keywords

As of Nov 10, 2013 (Slide 2 of 2)

Homepage Meta Keywords

As of Nov 10, 2013

Moz Domain Authority

Moz Domain AuthorityMoz's best prediction about how a website will perform in search engine rankings (source:Moz).

As of Nov 10, 2013

Moz External Links

Moz External LinksHyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).

As of Nov 10, 2013

Moz Domain Authority vs. Moz External Links

Moz Domain AuthorityMoz's best prediction about how a website will perform in search engine rankings (source:Moz).

Moz External LinksHyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).

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