isdc 2013_referat_terry hunter_tryzens
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IS Directors Conference – August 2013
Tally Weijl – Smart and Online
Terry HunterCEOTryzens
______________________________ __
Smart & Online
Tryzens CEO, Terry Hunter.
Introduction to Tryzens
Online opportunity
TALLY WEiJL the Brand
Going online with WebSphere Commerce 7
Agenda:Agenda:
• Tryzens have over 230 experienced eCommerce and Digital experts.
Tryzens Identity: Tryzens Identity: •Leading eCommerce & Multichannel Digital Solutions provider, with over 60 site deliveries
Some of our Tryzens Key Clients…Some of our Tryzens Key Clients…
Why eCommerce in 2003
We were doing system integration in the financial marketsExperts at BPRReputation to manage complex technology projectsHad great knowledge of legacy systems & Support
We were smart – we wore suit and ties
We Now Work With…
General eCommerce GrowthGeneral eCommerce Growth
(Forrester)Source: http://visual.ly/how-big-e-commerce-industry
In 2010 eCommerce sales were $572.5 Billion
In 2015 it is expected to be $1400 Billion
In 2020… ?
The Potential of eCommerce in The Potential of eCommerce in Various SectorsVarious Sectors
Pharmaceuticals/Healthcare eCommerce Growth Benefits of Integrating e-commerce into the Pharmaceutical/Healthc are Industry:
200% increase in online patient conversions
Boost in patient revenue and profits for providers
Source: Healthcare Profitability in the e-commerce era. Available at:
http://www healthleadersmedia com/content/290986 pdf
Insurance eCommerce GrowthInsurance eCommerce Growth
Source: Accenture ‘Growth of Online Channels’ Available at: http://www.accenture.com/us-en/blogs/accenture-blog- on-insurance/archive/2011/04/12/insurance-chart-of-the-week-growth-of-online-channels.aspx
Banking eCommerce GrowthBanking eCommerce Growth
1 in 4 Internet Users Access Banking Sites Globally
Research forecasts that cumulative online ID and authentication in the banking market will total 1.6 billion in 2018; an increase of 945% over 2012.
Source: ComScore MMX, April 2012 Available at: http://www.comscoredatamine.com/2012/06/1-
in-4-internet-users-access-banking-sites-globally/
Fashion/Apparel eCommerce GrowthFashion/Apparel eCommerce Growth
Source: Forrester Research, ‘Sales in Billions’ Available at: http://www.internetretailer.com/trends/sales/
European e-commerce Forecast 2012-2017:
European Online Retail Sales will grow 11% a year
The pace of growth will be 18% per year, in Southern Europe Countries.
Mobile eCommerce GrowthMobile eCommerce GrowthGartner Analysts state, “The shift from e-commerce to m-
commerce will reach something of a tipping point by 2015. Mobile applications and social media will account for 50 percent of Web sales
by then.”
Source: Retail mCommerce, 2011-2016 [CHART] Available at: http://trends.e- strategyblog.com/2013/01/11/retail-mcommerce-2011-2016/7193
Over 760 Stores in 31 countries
2011 external sales of over 515 million Euros
Over 1.1 Million ‘Likes’ on Facebook & 7,000 Twitter
followers
No transactional Website.
TALLY TALLY WEiJLWEiJL’’ss Existing PresenceExisting Presence
OpportunityOpportunity
• Rapidly Grow Online Revenue• Better Customer Interaction• Grow Customer Loyalty with Multichannel• Access to new markets
RequirementsRequirements
Core Brand Experience
International Site Rollout
Easy to Manage
Easy to Market
Advanced and Relevant Functionality;
- ‘Shop the Look’
- Mobile
- Kiosk
- Ease of Return
On-going Support
2011 Dec Mar
2012 Jun Sep Dec Mar
2013 Jun 2013
Today
Project Close13/5/2013
Go Live15/4/2013
Warranty Period 15/4/2013
Soft Launch24/10/2012
Performance Testing27/8/2012
UAT27/8/2012
Training21/8/2012
End to End Testing6/8/2012
Development24/4/2012
Design3/4/2012
Discovery13/3/2012
TALLY WEiJL Tender Received1/12/2011
Extract XML for Sales and Refunds
22/8/2012 -
13/9/2012
Promotions Change Request
23/1/2013 -
30/1/2013
Issue: 3rd Man Change Request
11/1/2013 -
23/1/2013
My Address Change Requests
1/6/2012 -
29/6/2012
TimelineTimeline
Tally Tally –– the Brand on linethe Brand on lineIt is all about the customer experience!
LookBook
Homepage
Browse
Add to Cart
Checkout
MobileMobile
KioskKioskVienna Flagship storeVienna Flagship store
Solution overview
Max Order /hour : 1200Users / hour : 60000Simultaneous browse session : 480
OutcomesOutcomes of Reof Re--platforming with platforming with WCSWCS
Best of Breed Platform
From Greenfield site to fully transactional site
Encompasses a high volume with a low average order value business
Provides operational efficiency, excellent customer communication and self-help
Word class back office tools and ability to localise the operating language
Local payment options, fraud screening
Enhanced search and browse, search engine optimisation within international and multichannel offering.
Integrating with back-end systems – (SAP)
Remain flexible to adapt to any changes
…TALLY WEiJL in the right way!
Capabilities of IBM’s Smarter Commerce Product Suite
Thoughts ?Thoughts ?
Digital Drives changes to every role
Thoughts ?Thoughts ?
Digital Drives changes to every role
At the Core is IT
Thoughts ?
Digital Drives changes to every role
At the Core is IT
Re-Imagine
Thank YouThank You
Q&AQ&A
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