isobar momentum intro

courtney lambert

hello

is it me you’re looking for?

what’s this all about?

Trust in consumer opinion remains strong and is growing.

79% of New Zealanders agree comments from other consumers can change their opinion of products and brands (in comparison to Independent Experts, 66%, and comments from the company itself, 32%)Neilsen NZ Social Media Report Wave 2 June 2010

New Zealanders are increasingly using social media to interact with brands and to support their purchase decision making. During the last year:

73% turned to other consumers’ opinions found in blogs, boards, comments on social networking sites or other ‘social’ websites

62% watched an online video about a product they were thinking of buying

42% interacted with companies via social networking sites

Neilsen NZ Social Media Report Wave 2 June 2010

social media is conversation, not a campaign

social media is not free

people, people, people, people, not puters

fish where the fish are

courtney’s random made up game:“Oprah’s awesomest fruit”

think channels and gateways

think channels and gateways

when in Rome...

hey baby, call me

hey baby, call me

hey baby, call me

[insert your brand here] Creating a private media channel

About 1,650,000 results (0.20 seconds) Control 7 of top 10

LinkedIn

Google profile page

Google alert for your name

Own [yourname] url

Ford global shifts to 25% total budget 2011

Jetstar airways shifts to 40% total budget 2011

“It’s clear our customers are comfortable in the online space and as

Jetstar is essentially an online retailer, it makes sense for us to embrace social media outlets. Online media channels gives us

immediate access to our consumers” Jetstar

Three little pigs

organisational structure

people resourcing and training

brand risk management

Your mission, should you choose to accept it:

1. join a social network (LinkedIn?)

2. connect with a person and talk to them

3. connect with a brand or organisation and talk to them

4. research a product online

5. buy a product online

6. watch TV with a laptop and respond to call-to actions

7. comment on a news article

Your brand mission, should you choose to accept it:

You have been given 12 months of free, fully resourced, 6pm TV news to communicate to your customers

What would you say?

How would you get the information to the reporters?

How would you know of you were doing a good job or not?

How might it look?

How would you keep people watching?

bye

courtney lambert