isobar nfc mit solution expo

12.03.28

From NFC to Reality

HI ISOBAR

WHY WE WANT NFC CURRENT STATE 2D / QR CODES

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78% 18-44 yrs.

source: comScore MobiLens

60%

55% HHI 75K+

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58%

50%

source: comScore MobiLens

WHY SO SMALL?

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limited installed base of scan software

where are the directions!?!

scan software still not that good

BUT THOSE AREN’T THE ONLY REASONS IT’S SO SMALL...

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scanning codes is not natural

TANGIBLE DESIGN INTANGIBLE DESIGN

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no directions needed

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QuickTime™ and aH.264 decompressor

are needed to see this picture.

NFC NEAR FIELD COMMUNICATION WHAT YOU TOUCH IS WHAT YOU GET

WHAT THE PEOPLE THINK HACKATHONS

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Who helped Secondary title line

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We had a lot of help

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RETHINK NOW

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RETHINK GAMING

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QuickTime™ and aH.264 decompressor

are needed to see this picture.

RETHINK ENTERTAINMENT

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QuickTime™ and aH.264 decompressor

are needed to see this picture.

RETHINK BRAND BENEFIT & LOYALTY

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QuickTime™ and aH.264 decompressor

are needed to see this picture.

RETHINK POS

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RETHINK TRAVEL

RETHINK REALITY

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personal data & vanity metrics are seamlessly captured delivering a new level of transparency