isv pm roadmap: meet the pms - dreamforce 2012 - 9/18

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Join us to learn about all of the technologies that ISVs can leverage to help manage and grow your business. Discover the latest platform innovations most relevant to ISVs and meet our Product Managers. Get a preview of the product roadmap for ISV partners. This session is primarily for business development, product managers, and developers

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ISV PM Product Roadmap Meet the PMs

John Richter, ISV Enablement Dileep Burki, ISV Platform Chuck Mortimore, Identity Ryan Ellis, AppExchange & Communities John Gibbon, ISV Platform

Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Agenda

• Recent and upcoming roadmap highlights • Push & Environment Hub •  Identity • AppExchange relaunch

• Feedback for the future

John Richter Sr. Manager, ISV Enablement

@partnerforce

Upcoming Partner Calendar of Events

Sept. 12 – Winter ‘13 Developer Preview Sept. 18-21 – Dreamforce 2012 Oct. 2 – ISV Getting Started Webinar Oct. 15 – APP Academy: Munich Oct. 16 – ISV Getting Started Webinar Oct. 18 – APP Academy: New York Oct. 30 –APP Academy: Getting Started (SF) Oct. 31 – APP Academy: Sales & Marketing (SF) Nov. 1 – ISV PM Product Roadmap: Winter ’13 Dec. 6 – ISV PM Product Roadmap: Identity

ISV Calendar Know What’s Coming and Why It Matters

http://p.force.com/news

http://p.force.com/roadmap

PM Product Roadmap Webinar Series Hear directly from our Product Managers on new enhancements

Roadmap Sessions This Year: Feb. 22 – PM Product Roadmap: Spring ’12 (formerly Release & Roadmap)

June 19 – PM Product Roadmap: Summer ’12 (formerly Release & Roadmap)

July 31 – PM Product Roadmap: Strategy & Visual Workflow Sept. 18 – PM Product Roadmap: Meet the PM’s (Dreamforce) Nov. 1 – PM Product Roadmap: Winter ’13 Dec. 6 – PM Product Roadmap: Identity and Security

Future Topics: ISVforce, App Dev, Apex, Visualforce, Developer Tools, Force.com

Have an idea to better our technologies? Use Ideas on the Partner Portal!

Winter ‘13 Release for Partners More Resources Coming Soon

•  Sandbox Preview Instructions (now closed to new Sandbox requests) •  Release Schedule & Maintenance Window •  ISV PM Product Roadmap: Winter ’13 (Register) •  Top Features for ISVs •  Release Notes (Wed., Aug. 22) •  Developer Preview Webinar (Replay) •  Demos •  Customer Resources

http://p.force.com/releases

Need Help at Dreamforce? Service Cloud Live Call Center

•  Chatter: use #help in the Dreamforce App •  Call 1-855-DF12-HELP •  Twitter: @dreamforce •  Facebook.com/Dreamforce •  Dreamforce.com/help •  Email: help@dreamforce.com •  Information Desk in the Partner Hub

ISV Kickoff: Getting Started How to Architect & Design Your App Designing Social Apps (Workshop)

Extend Your Commercial Force.com App Team Development and Release Mgmt Building Secure Applications in the Cloud

Distributing & Licensing Your App Automate Your App Sales

Expanding Your Marketing Reach with AppExchange Marketing Best Practices in the Social Era Mastering the Direct Sales Model Selling Social Apps

How to Support Your Customers ISV PM Product Roadmap

DF12 ISV Success Sessions Great sessions for each phase of the lifecycle

Build Distribute Support Sell Plan

Follow sessions and join the Partner Success Group on

Platform Keynote Thursday12:00 PM – 1:00 PM Moscone Center South, Main Keynote Room

http://goo.gl/SID3f

Dileep Burki Director Product Management

ISV Platform

Push Upgrades

•  Seamlessly upgrade your customers to the latest version of your application

•  With Post Upgrade Apex Script, automate post upgrade steps to enable a pain-free auto-upgrade for your customers

•  Generally available in Winter ’13

“…more than $1M over the next several releases by automating many of the manual upgrade steps” – BMC

“It has made deployment substantially easier” – Charles Schwab

Environment Hub

• Unified view of all of your Salesforce orgs •  Trialforce Management and Source orgs

•  License Management / Biz org

• Dev, QA, Staging, Release, Patch Orgs

• Pilot in Winter’13

• Generally Available in Summer’13

Chuck Mortimore Senior Director, Product Management, Identity

@cmort

Connected Apps (Admin Authorized OAuth )

Authentication with OAuth & Connected Apps Thursday10:30 AM - 11:30 AM Moscone Center West, 2005

http://goo.gl/Sj9t0

Single Sign-On to Support Portals

Social Sign-On with Authentication Providers Wednesday: 4:30 PM - 5:30 PM Moscone Center West, 2024

http://goo.gl/wjjBW

Login with Salesforce

A Sneak Peak at Salesforce Identity

First Look at a Newly Announced Salesforce Platform Technology (#5) Friday: 10:30 AM - 11:30 AM Moscone Center West, 2009/2011

http://goo.gl/vCPVS

Ryan Ellis Senior Director, Product Management,

AppExchange & Communities

•  All new design for easy access

•  Optimized for mobile for a great experience at work, home or on-the-go

•  New organization by category, industry and collection for easier discovery of apps

•  All managed packages don’t count against org system limits

Available now

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1000

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8000

Demo video views

+111% after the launch of the new site

Single sign-on Coming this winter

Streamlined security review Coming this winter

How to Build the Perfect AppExchange Listing Friday: 8:30 AM - 9:30 AM Moscone Center West, 3002

http://goo.gl/Y3DjS

John Gibbon VP ISV Platform Product Management @johngibbon

Feedback to the PMs for future roadmaps

• Package everything…? • Multiple license types per application …? • Write once, run in any edition…? • App-based resource limits…? • Usage metrics…?

• Other topics…?

• …What would change your board report?

Wrap up

Why Work With a PDO A Few Reminders. . .

Survey (Session Record)

Partner Success Experts Innovation Theater and Lounge 1:1 Success Clinics Innovation Theater and Lounge Need to relax? Have a massage!

Check out the Partner Hub

Cloud Crawl (Thursday Night) 540 Howard Street

@partnerforce Follow us on Twitter

Why Work With a PDO Partner Hub – Speaker Debrief

Welcome Desk

Partner Success Clinics

Speaker Debrief

Area

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