isy goldwasser (ceo, thync) the future of mental superpowers with wearables

The Future of Mental SuperpowersUsing Wearables

AWE 2016Wednesday, June 1st 2016

The Birth of a Category: Functional Wearables

Halo Neuroscience NervanaThync

Neuropriming Vagal StimulationNeurosignaling

Focus

Energize

Get motivated

Unwind

Feel good

Rest

Consumer digiceuticals - going beyond drinks and pills

Managing Energy, Stress, and Sleep

4

Caffeine$140 Billion

ConfidentialInformation

Alcohol$250 Billion+

*Does not include recreational drugs

Supplements & Rx (off-label)*$50-60 Billion

SleepMarketisLargeandRipeforaSolution

1 Institute of Medicine 2006 | 2 CDC 2013 Prescription Sleep Aid Use | 3 Pew Study 2013

50-70 million Americanssuffer from sleep disorders or

deprivation.1

>20 million Americanssuffer from stress-induced sle

ep problems

10 million (4%) of USadults use sleeping aids

on a monthly basis.2

42 million sleeping aidprescriptions in 20143

Sleep tracking is now routinevia apps and more than 20 million

activity trackers sold annually

Cognitive behavioral therapy&pillsdonotmeet theneed

§ First wearable to actively modulate your physiology

§ Proprietary, nerve stimulation technology

§ Lowers stress, improves sleep, increases energy

§ Proven, long-term benefits

§ FDA exempt

Thync Technology is a Breakthrough

Outof109subjects89feltstrongereffectswiththeVibeswhileonly9preferredtheSham.

Thync is Rooted in ScienceVibes Are Strong and Lower Stress & Anxiety

-55

-45

-35

-25

-15

-5

5

15

25

35

45

Per

cent

Cha

nge

from

Bas

elin

e

Depression, Anxiety, Stress Scale (DASS)

Sham TEN

**Depression Anxiety Stress

Product 1.0

The Power of the Story

The power to energize and relax without

drinks or pills.

The power to energize or relax without drinks or pills

Customer Usage Data

§ Amazon reviews

§ Power user stories

§ User data analysis/portal

§ Testing by celebrity trainers and elite athletes & organizations,

Customer Feedback and Product Reviews

Customers have run 110k+ vibes in 9 months since launch

Userbaseisgrowing

39,765 43,194

calmenergyCalmvibes:539,125minutes

Energyvibes:396,107minutes

Viberatings are improving

October7th January15th10/3 10/17 10/31 11/14 11/28 12/12 12/26 1/91500

2000

2500

3000

3500

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4500

Date

Activ

ated

cus

tom

ers

This is a new frontier

“After trying Thync for two weeks, I was way less anxious, generally happy, and slept like a baby.” Jessica P - Amazon 3/16

”I am literally taking less than half of my ADD meds now that I am using this.”Bonzai - Amazon 12/15

”A gamechanger for people looking to sleep better.”Thomas B - Amazon 2/16

” If you're looking for a little pep in the morning or afternoon Thync beats that shot of caffeine. If you're use to a whiskey in the evening to wind down - Thync can do a better job.”John M - Google Play 1/16

” This is a dream come true, no more sleeping pills for me.”Mywireless - Amazon 3/16

” In just a few minutes, the energy vibes have been back on my feet and more alert when I feel myself starting to drag.”Dhon – Amazon 2/16

” Energize does a fantastic job! Like instant clarity of thought even in the midst of a hangover, with an added, slight energy boost.”Byan - Cyclist - 2015

1st year sales and engagement strong vs. other wearables

Fitbit founded

2007

1st sales, 5.5k

2009

1st report active users37.5% quarterly active/units sold

2012

Thync TES development begins

2013

1st sales, 7.4k

2015

6 months since 1st shipments44.5% quarterly active/units sold

2016

Thync Relax Focuses on Top User Preferences

Vibe Breakdown – Top 10% Users Calm Vibe Usage Breakdown – Top 10% Users

TopUsersareMotivatedfromtheOutset

Top100usersAllusers

0%

10%

20%

30%

40%

50%

60%

1 2 3 4 5 6 7 or more

NumberofVibesonDay1

§ Key to doubling or tripling weekly user retention % àonboarding and expectation for regular use

Studies

Thync Sleep Studies

Neurosignaling Lowers Daily Stress

Tyler et al, 2015 Nature Scientific Reports

Thync Stress Reduction Data

Focus

Energize

Get motivated

Unwind

Feel good

Rest

The Future of Mental SuperpowersUsing Wearables

AWE 2016Wednesday, June 1st 2016