It's the Customer, Not the Container

Tuesday, September 29, 2009

“successful companies populated by good managers have a genuinely hard

time doing what does not fit their model for how to make money.”

“the innovator’s dilemma” - christensen

Tuesday, September 29, 2009

1. scholarly publishing: it’s no longer about the container.

Tuesday, September 29, 2009

when you make people more relevant than content containers, content industries get disrupted.

Tuesday, September 29, 2009

media company response:adjust the physical media

force the cd format

ignore that people...like to make mixes.

Tuesday, September 29, 2009

now a *computer* company dominates the music industry.

Tuesday, September 29, 2009

science “containers”

Tuesday, September 29, 2009

containers grow, and we ignorethe radical shift.

Tuesday, September 29, 2009

the “container” is still the “paper”

Tuesday, September 29, 2009

the “container” is still the “paper”

Tuesday, September 29, 2009

the network commoditizes...

Tuesday, September 29, 2009

registrationcertification

disseminationpreservation

Tuesday, September 29, 2009

registrationcertification

disseminationpreservation

Tuesday, September 29, 2009

registrationcertification

disseminationpreservation

Tuesday, September 29, 2009

someone’s going to crackdistributed peer review.

Tuesday, September 29, 2009

2.focusing on the article misses the

shift away from the article.

Tuesday, September 29, 2009

@prefix skos: <http://www.w3.org/2004/02/skos/core#> .@prefix sc: <http://purl.org/science/owl/sciencecommons/> .@prefix m: <http://purl.org/commons/record/mesh/> .m:D000001Q00000! skos:broader m:D00000" .m:D000001Q00000! sc:is_qualified_by m:Q00000! .m:D000001Q00000! skos:prefLabel "Calcimycin - administration # dosage".m:D000001Q00000$ skos:broader m:D00000" .m:D000001Q00000$ sc:is_qualified_by m:Q00000$ .m:D000001Q00000$ skos:prefLabel "Calcimycin - adverse effects".m:D000001Q00003" skos:broader m:D00000" .m:D000001Q00003" sc:is_qualified_by m:Q00003" .m:D000001Q00003" skos:prefLabel "Calcimycin - analogs # derivatives".m:D000001Q00003% skos:broader m:D00000" .m:D000001Q00003% sc:is_qualified_by m:Q00003% .m:D000001Q00003% skos:prefLabel "Calcimycin - analysis".m:D000001Q00003& skos:broader m:D00000" .m:D000001Q00003& sc:is_qualified_by m:Q00003& .m:D000001Q00003& skos:prefLabel "Calcimycin - antagonists # inhibitors".m:D000001Q00009' skos:broader m:D00000" .m:D000001Q00009' sc:is_qualified_by m:Q00009' .

Tuesday, September 29, 2009

http://www.w3.org/2004/02/skos/core#

http://purl.org/science/owl/sciencecommons/

http://purl.org/commons/record/mesh/

(computers love this stuff. people, not so much.)

Tuesday, September 29, 2009

so what’s left for publishers?

Tuesday, September 29, 2009

when a layer gets commoditized, value is created through proprietary

services in adjacent layers.

“the law of conservation of attractive profits” - christensen

Tuesday, September 29, 2009

“Technology isn’t hard to copy. Permission to connect is

almost impossible to achieve.”

(seth godin)

Tuesday, September 29, 2009

integrationannotationfederation

Tuesday, September 29, 2009

integrationannotationfederation

it’s about the user.Tuesday, September 29, 2009

integrationannotationfederation

Tuesday, September 29, 2009

integrationannotationfederation

Tuesday, September 29, 2009

coffee

cafe

kopi

cafezinho

koffee

espresso

latte

mocha americano

Tuesday, September 29, 2009

integrationannotationfederation

Tuesday, September 29, 2009

translation from people, who tell stories, to the web of data

and search engines

Tuesday, September 29, 2009

“...we don’t ask what the incentive is for the electrons to leave home. we say that the current results from an emergent property of the system, which we call induction.”

eben moglen

Tuesday, September 29, 2009

“...we don’t ask what the incentive is for the electrons to leave home. we say that the current results from an emergent property of the system, which we call induction.”

The question we ask is ‘what’s the resistance of the wire?’

eben moglen

Tuesday, September 29, 2009

to copying.to format transformation.

to business model change.

Tuesday, September 29, 2009

3. creative commons

(how i learned to stop worrying and love the network effect)

Tuesday, September 29, 2009

analog

allpossible uses of a

work

uses implicating

fair uses

Tuesday, September 29, 2009

digital

*where every use is a copy.

uses implicating

allpossible uses of a work*

fair uses

Tuesday, September 29, 2009

ignoring the law does not scale.

Tuesday, September 29, 2009

computers

documents

knowledge

tcp/ip

html/http

commons

Tuesday, September 29, 2009

three different formats

Tuesday, September 29, 2009

international jurisdictions

Tuesday, September 29, 2009

licensed objects via google/Yahoo!

Tuesday, September 29, 2009

projects

searchlicensing

ccInternational

science commons ccLearn

Tuesday, September 29, 2009

http://creativecommons.org/projects/ccplus

Tuesday, September 29, 2009

+Tuesday, September 29, 2009

Tuesday, September 29, 2009

image from the public library of science

licensed to the public under cc-by-3.0

Tuesday, September 29, 2009

4.integrate into the web of data.

Tuesday, September 29, 2009

©in relation to data...

Tuesday, September 29, 2009

category errors

Tuesday, September 29, 2009

is it creative?

Tuesday, September 29, 2009

is it creative?

Tuesday, September 29, 2009

is it creative?

Tuesday, September 29, 2009

Non-Commercial

the problem of...

for data

Tuesday, September 29, 2009

Non-Commercial

what’s a commercial useof the data web?

Tuesday, September 29, 2009

Share Alike

the problem of...

for data

Tuesday, September 29, 2009

Attribution

the problem of...

for data

Tuesday, September 29, 2009

waive all rights necessary for data extraction and re-use

no obligations (share-alike, contract) to limit downstream use

request behavior (citation) through norms

Tuesday, September 29, 2009

5.interoperate to survive and

flourish.

Tuesday, September 29, 2009

exponential content growth

Tuesday, September 29, 2009

0

0.25

0.50

0.75

1.00

1990 1994 1998 2002

our brain capacity

Tuesday, September 29, 2009

is it true? can i trust it? to what does it connect?

Tuesday, September 29, 2009

coffee

cafe

kopi

cafezinho

koffee

espresso

latte

mocha americano

Tuesday, September 29, 2009

coffee

“coffee”

“cafe”

“kopi” http://ontology.foo.org/1234567

converge on common names.

Tuesday, September 29, 2009

http://ontology.foo.org/receptor

Tuesday, September 29, 2009

103 databases - just molecular biology

Tuesday, September 29, 2009

select ?gene_name ?process_namewhere{ PropertyValue(?pubmed_record, ?p, mesh:D017966) PropertyValue(?article, sc:identified_by_pmid , ?pubmed_record) PropertyValue(?gene_record, sc:describes_gene_or_gene_product_mentioned_by, ?article) SubClassOf(?protein, some(ro:has_function, some(ro:realized_as, ?process))) SubClassOf(?process, or(go:GO_0007166, some(ro:part_of, go:GO_0007166)) SubClassOf(?protein, some(sc:is_protein_gene_product_of_dna_described_by,?gene_record)) Annotation(?gene_record,rdfs:label,{?gene_name}) Annotation(?process,rdfs:label,?process_name)}

mesh: pyramidal neurons

pubmed: journal articles

entrez gene: genes

go: signal transduction

better answers through better formats:

Tuesday, September 29, 2009

DRD1, 1812 adenylate cyclase activationADRB2, 154 adenylate cyclase activationADRB2, 154 arrestin mediated desensitization of G-protein coupled receptor protein signaling pathwayDRD1IP, 50632 dopamine receptor signaling pathwayDRD1, 1812 dopamine receptor, adenylate cyclase activating pathwayDRD2, 1813 dopamine receptor, adenylate cyclase inhibiting pathwayGRM7, 2917 G-protein coupled receptor protein signaling pathwayGNG3, 2785 G-protein coupled receptor protein signaling pathwayGNG12, 55970 G-protein coupled receptor protein signaling pathwayDRD2, 1813 G-protein coupled receptor protein signaling pathwayADRB2, 154 G-protein coupled receptor protein signaling pathwayCALM3, 808 G-protein coupled receptor protein signaling pathwayHTR2A, 3356 G-protein coupled receptor protein signaling pathwayDRD1, 1812 G-protein signaling, coupled to cyclic nucleotide second messengerSSTR5, 6755 G-protein signaling, coupled to cyclic nucleotide second messengerMTNR1A, 4543 G-protein signaling, coupled to cyclic nucleotide second messengerCNR2, 1269 G-protein signaling, coupled to cyclic nucleotide second messengerHTR6, 3362 G-protein signaling, coupled to cyclic nucleotide second messengerGRIK2, 2898 glutamate signaling pathwayGRIN1, 2902 glutamate signaling pathwayGRIN2A, 2903 glutamate signaling pathwayGRIN2B, 2904 glutamate signaling pathwayADAM10, 102 integrin-mediated signaling pathwayGRM7, 2917 negative regulation of adenylate cyclase activityLRP1, 4035 negative regulation of Wnt receptor signaling pathwayADAM10, 102 Notch receptor processingASCL1, 429 Notch signaling pathwayHTR2A, 3356 serotonin receptor signaling pathwayADRB2, 154 transmembrane receptor protein tyrosine kinase activation (dimerization)PTPRG, 5793 transmembrane receptor protein tyrosine kinase signaling pathwayEPHA4, 2043 transmembrane receptor protein tyrosine kinase signaling pathwayNRTN, 4902 transmembrane receptor protein tyrosine kinase signaling pathwayCTNND1, 1500 Wnt receptor signaling pathway`

Tuesday, September 29, 2009

http://hcls1.csail.mit.edu:8890/sparql/?query=prefix%20go%3A%20%3Chttp%3A%2F%2Fpurl.org%2Fobo%2Fowl%2FGO%23%3E%0Aprefix%20rdfs%3A%20%3Chttp%3A%2F%2Fwww.w3.org%2F2000%2F01%2Frdf-schema%23%3E%0Aprefix%20owl%3A%20%3Chttp%3A%2F%2Fwww.w3.org%2F2002%2F07%2Fowl%23%3E%0Aprefix%20mesh%3A%20%3Chttp%3A%2F%2Fpurl.org%2Fcommons%2Frecord%2Fmesh%2F%3E%0Aprefix%20sc%3A%20%3Chttp%3A%2F%2Fpurl.org%2Fscience%2Fowl%2Fsciencecommons%2F%3E%0Aprefix%20ro%3A%20%3Chttp%3A%2F%2Fwww.obofoundry.org%2Fro%2Fro.owl%23%3E%0A%0Aselect%20%3Fgenename%20%3Fprocessname%0Awhere%0A%7B%20%20graph%20%3Chttp%3A%2F%2Fpurl.org%2Fcommons%2Fhcls%2Fpubmesh%3E%0A%20%20%20%20%20%7B%20%3Fpaper%20%3Fp%20mesh%3AD017966%20.%0A%20%20%20%20%20%20%20%3Farticle%20sc%3Aidentified_by_pmid%20%3Fpaper.%0A%20%20%20%20%20%20%20%3Fgene%20sc%3Adescribes_gene_or_gene_product_mentioned_by%20%3Farticle.%0A%20%20%20%20%20%7D%0A%20%20%20graph%20%3Chttp%3A%2F%2Fpurl.org%2Fcommons%2Fhcls%2Fgoa%3E%0A%20%20%20%20%20%7B%20%3Fprotein%20rdfs%3AsubClassOf%20%3Fres.%0A%20%20%20%20%20%20%20%3Fres%20owl%3AonProperty%20ro%3Ahas_function.%0A%20%20%20%20%20%20%20%3Fres%20owl%3AsomeValuesFrom%20%3Fres2.%0A%20%20%20%20%20%20%20%3Fres2%20owl%3AonProperty%20ro%3Arealized_as.%0A%20%20%20%20%20%20%20%3Fres2%20owl%3AsomeValuesFrom%20%3Fprocess.%0A%20%20%20graph%20%3Chttp%3A%2F%2Fpurl.org%2Fcommons%2Fhcls%2F20070416%2Fclassrelations%3E%0A%20%20%20%20%20%7B%7B%3Fprocess%20%3Chttp%3A%2F%2Fpurl.org%2Fobo%2Fowl%2Fobo%23part_of%3E%20go%3AGO_0007166%7D%0A%20%20%20%20%20%20%20union%0A%20%20%20%20%20%20%7B%3Fprocess%20rdfs%3AsubClassOf%20go%3AGO_0007166%20%7D%7D%0A%20%20%20%20%20%20%20%3Fprotein%20rdfs%3AsubClassOf%20%3Fparent.%0A%20%20%20%20%20%20%20%3Fparent%20owl%3AequivalentClass%20%3Fres3.%0A%20%20%20%20%20%20%20%3Fres3%20owl%3AhasValue%20%3Fgene.%0A%20%20%20%20%20%20%7D%0A%20%20%20graph%20%3Chttp%3A%2F%2Fpurl.org%2Fcommons%2Fhcls%2Fgene%3E%0A%20%20%20%20%20%7B%20%3Fgene%20rdfs%3Alabel%20%3Fgenename%20%7D%0A%20%20%20graph%20%3Chttp%3A%2F%2Fpurl.org%2Fcommons%2Fhcls%2F20070416%3E%0A%20%20%20%20%20%7B%20%3Fprocess%20rdfs%3Alabel%20%3Fprocessname%7D%0A%7D&format=&maxrows=50

turn ugly query code into a link

Tuesday, September 29, 2009

Tuesday, September 29, 2009

if publishers don’t provide the service, computer companies will.

Tuesday, September 29, 2009

the digital commons...

Tuesday, September 29, 2009

the right to create.

Tuesday, September 29, 2009

law + technology + content + community

Tuesday, September 29, 2009

going back to the beginning of science:it used to belong to all of us.

Tuesday, September 29, 2009

“i propose the seeming paradox that in science, private property is established by

having its substance freely given to others…”

Merton

Tuesday, September 29, 2009

thank you

john d. and catherine t. macarthur foundationewing marion kauffman foundationchdi foundationomidyar networknike, inc.best buy, inc.yahoo!, inc.mountain equipment corporationsergey brin and anne wojcicki

Tuesday, September 29, 2009

it's the customer, not the container

d000001q00003 skos

d000001q00000 skos

d000001q00003 sc

prefix skos

d000001q00009 skos

d000001q00000 sc

prefix sc

d000001q00009 sc

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