it’s time to fund your cause! rick reese ytb director 719-217-4825
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It’s Time to Fund Your Cause!
Rick Reese YTB Director719-217-4825
Table of ContentsTable of Contents• Internet Fundraising
o Shop & Book Travel Online
• SMS Text Mobile Marketingo Mobile Philanthropy
EnvironmentalEducational
Social
Religious
Medical
Internet Internet FundraisingFundraising
YTB Travel & E-commerce Business Website
Clothes & Shoes Groceries Holiday Shopping Eating Out Entertainment Children Toys & Gifts Hobbies & Passions House Supplies Cell Phones Car, Motorcycle Parts
Supplies
Home Projects Music/Media Downloads Pharmacy Satellite TV Personal Care Pets Supplies School Books &
Supplies Vacation & Travel Movie & Event Tickets Specialty Stores
Shop, Save, Share, & Earn!
Getting Paid to Do What We Already Do
Organization’s Travel Site
Your Name Here
Provides access to the travel
industry
Your Organization
earns 60% of the commission for travel booked on your site.
ZamZuu
Go
Shopping!
Welcome to The Future of Online Distribution of Goods & Services
Shop Over 800 Stores Online!
A “One Stop Shop” On The Internet
Click to go Back
Book Travel!
YTB Travel & E-commerce YTB Travel & E-commerce
ProgramProgram• Purchase Personalized Travel & E-commerce Website
• $200 to join, $50 a month (Hosting Fee beginning in your 2nd month)
• Access to billions of dollars worth of inventoryoThe same hotels oThe same planesoThe same cruise linesoThe same stores (over 800 retailers)
• All available 24 hours a day, 365 days a year
• Receive 60% of the commission paid to YTB
Turn Fun into Fortune!
Supporters visit organization’s Travel & Retail site to make
online purchases
Organization’s booking engine provides competitive
online rates
Organization receives funds paid by third party
vendors
Develop Marketing Campaign
Internet Fundraising E-Commerce Model
Your organization earns commissions when members and supporters shop or book travel online
• 50 Shoppers generate $10 commission a monthRaise $500 per month
• 100 Shoppers generate $10 commission a month• Raise $1,000 per month
• 1000 Shoppers generate $10 commission a month Raise $10,000 per month
Passive Internet Fundraiser
Travel Commission Examples Travel Commission Examples (D49)(D49)
www.ytbtravel.com/scorpionshop
Shopping Commission Examples Shopping Commission Examples (D49)(D49)
www.ytbtravel.com/scorpionshop
Note: Commissions are paid on 25thof each month after the product has been purchased
Website Website ActivationActivation
Key Milestones
1.Site Activation Meeting - Typically check box for “Travel” Program Only (includes shopping)- Use Organization’s FEIN-Organization’s Name: PRIMARY/SECONDARY - Point of Contact
2.Webmaster Meeting to Add “LINKS” to Org’s Website
3.Website Walkthru for Key People - Person who does buying, track funds, campaign manager, PTA, etc.
4. Marketing Meeting to Brainstorm, “How to Get the Word Out”
Marketing CampaignMarketing Campaign
•Emails •Flyers•Text •Facebook•Twitter•Magnets•Internet Banner on website•Bulletin Announcements•Banners on School Buses
YTB Program BenefitsYTB Program Benefits
• Generate funds from existing network of members & supporters.
• Get paid for performance and productivity…no glass ceiling on
earnings.
• Low participation rate still produces significant revenue.
• Trackable commissions for online shopping and travel bookings.
• Online purchases and changes are handled directly with the
vendors.
• Non-contractual. No Long-term Commitment.
Next Step – Get Started Today
• Step 1: Set Up Organizationo Purchase Travel & E-commerce Program
• Step 2: Marketing & Campaign Awarnesso Get the Word Out to Members & Supporters
It is time to fund your VISION!
Mobile Mobile Marketing Marketing
FundraisingFundraising
What does MOBILE What does MOBILE Marketing do?Marketing do?
What we do is simple! We help businesses take their message to the most effective modern day marketing vehicle - the mobile phone. And, we use these mobile technologies to drive customer response rates between 17-30%.
Traditional Traditional Marketing Has Its Marketing Has Its
Challenges…Challenges…• Email: Facing both spam issues and
consumer annoyance• Direct Mail: Expensive, limited response
rate, and does not capture database for future marketing
• TV: Expensive “shot gun” approach that is showing continual declining response rate numbers
• Newspaper/Magazines: Down double digits
Why MobileWhy Mobile• 98% Reach Rate
• Response Rates: Average 17-30% when done properly
• Consumer Demand for mobile solutions is dictating the need for fast, to-the-point communications
• Frequency: low cost of mobile will enable nonprofits to promote both lower dollar and higher dollar donations more frequently
• Cost: unit cost to reach between .05-.08
• Longevity of accurate information: Cell phone numbers rarely change
• Social Media: Z Mobile text messages can be posted to Facebook and/or Twitter accounts quickly and easily
Mobile MarketingMobile Marketing
• SMS text messaging can be a valuable fundraising tool • Growing number of people using their cellphones• 98% of all texts are read within 4 minutes• Ability to respond to donors instantly with your message• Build opt-in lists and database – without manual effort• Send text blasts and build mobile campaigns “on the fly”
YTB’s Z Mobile Business Solution represents a tremendous Fundraising Opportunity for Nonprofit Organizations
Micro PhilanthropyMicro Philanthropy
Donors text inWelcome to “We Help”
Click to Donate $5
Text immediately sent to Donor’s
Cell
TEXT
Give
to
58203
Advertising / Sign Example
• Summed up as "Getting SmalI in A Big Way." • Smaller, more direct interaction between "helpers" and
"doers."
• Organization Funding Requests• Internet (“Donate” Buttons, etc) 64%• E-mails
62%• Social Media (FB, Twitter, etc) 42%• Mobile Marketing (SMS Texting, etc) 6%
Mobile Fundraising Mobile Fundraising Benefits Benefits
• Reduce advertising costs and increase gifting revenue
• Drive attendance/participation• Design mobile gifting strategies• Develop participation strategies• Create value and reasons to participate in mobile
• Build “Opt-In” database
Campaign Success Campaign Success FactorsFactors
Internet Fundraising & Mobile PhilanthropyInternet Fundraising & Mobile Philanthropy
• Buy in from the top
• Staff awareness & training• Media integration – add to existing
media investments and vehicles
• Marketing campaign
• Call to Action
• Proper incentive
• Proper TimingIt’s Time To Go Mobile With Z!
Steps To ImplementSteps To Implement
How to Use Mobile To Raise Money:
1. Establish Merchants Account 2. Goto: www.gobuck.com get an account…speak to a Buck Rep2. Design your campaign and donation levels (ie, $5, $10, Other…)3. Post “gobuck” billing url into text blast/text response message4. Donors give with a “single click” donate button5. That’s it! Collect your funds!
The WrapThe Wrap
It’s Time To Fund Your Vision!
• Internet Fundraising• Mobile Philanthropy
o Contact Information:Rick Reese, YTB Director719-217-4825rickandbrendareese@gmail.com
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