it’s time to fund your cause! rick reese ytb director 719-217-4825
TRANSCRIPT
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It’s Time to Fund Your Cause!
Rick Reese YTB Director719-217-4825
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Table of ContentsTable of Contents• Internet Fundraising
o Shop & Book Travel Online
• SMS Text Mobile Marketingo Mobile Philanthropy
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EnvironmentalEducational
Social
Religious
Medical
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Internet Internet FundraisingFundraising
YTB Travel & E-commerce Business Website
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Clothes & Shoes Groceries Holiday Shopping Eating Out Entertainment Children Toys & Gifts Hobbies & Passions House Supplies Cell Phones Car, Motorcycle Parts
Supplies
Home Projects Music/Media Downloads Pharmacy Satellite TV Personal Care Pets Supplies School Books &
Supplies Vacation & Travel Movie & Event Tickets Specialty Stores
Shop, Save, Share, & Earn!
Getting Paid to Do What We Already Do
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Organization’s Travel Site
Your Name Here
Provides access to the travel
industry
Your Organization
earns 60% of the commission for travel booked on your site.
ZamZuu
Go
Shopping!
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Welcome to The Future of Online Distribution of Goods & Services
Shop Over 800 Stores Online!
A “One Stop Shop” On The Internet
Click to go Back
Book Travel!
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YTB Travel & E-commerce YTB Travel & E-commerce
ProgramProgram• Purchase Personalized Travel & E-commerce Website
• $200 to join, $50 a month (Hosting Fee beginning in your 2nd month)
• Access to billions of dollars worth of inventoryoThe same hotels oThe same planesoThe same cruise linesoThe same stores (over 800 retailers)
• All available 24 hours a day, 365 days a year
• Receive 60% of the commission paid to YTB
Turn Fun into Fortune!
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Supporters visit organization’s Travel & Retail site to make
online purchases
Organization’s booking engine provides competitive
online rates
Organization receives funds paid by third party
vendors
Develop Marketing Campaign
Internet Fundraising E-Commerce Model
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Your organization earns commissions when members and supporters shop or book travel online
• 50 Shoppers generate $10 commission a monthRaise $500 per month
• 100 Shoppers generate $10 commission a month• Raise $1,000 per month
• 1000 Shoppers generate $10 commission a month Raise $10,000 per month
Passive Internet Fundraiser
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Travel Commission Examples Travel Commission Examples (D49)(D49)
www.ytbtravel.com/scorpionshop
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Shopping Commission Examples Shopping Commission Examples (D49)(D49)
www.ytbtravel.com/scorpionshop
Note: Commissions are paid on 25thof each month after the product has been purchased
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Website Website ActivationActivation
Key Milestones
1.Site Activation Meeting - Typically check box for “Travel” Program Only (includes shopping)- Use Organization’s FEIN-Organization’s Name: PRIMARY/SECONDARY - Point of Contact
2.Webmaster Meeting to Add “LINKS” to Org’s Website
3.Website Walkthru for Key People - Person who does buying, track funds, campaign manager, PTA, etc.
4. Marketing Meeting to Brainstorm, “How to Get the Word Out”
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Marketing CampaignMarketing Campaign
•Emails •Flyers•Text •Facebook•Twitter•Magnets•Internet Banner on website•Bulletin Announcements•Banners on School Buses
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YTB Program BenefitsYTB Program Benefits
• Generate funds from existing network of members & supporters.
• Get paid for performance and productivity…no glass ceiling on
earnings.
• Low participation rate still produces significant revenue.
• Trackable commissions for online shopping and travel bookings.
• Online purchases and changes are handled directly with the
vendors.
• Non-contractual. No Long-term Commitment.
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Next Step – Get Started Today
• Step 1: Set Up Organizationo Purchase Travel & E-commerce Program
• Step 2: Marketing & Campaign Awarnesso Get the Word Out to Members & Supporters
It is time to fund your VISION!
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Mobile Mobile Marketing Marketing
FundraisingFundraising
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What does MOBILE What does MOBILE Marketing do?Marketing do?
What we do is simple! We help businesses take their message to the most effective modern day marketing vehicle - the mobile phone. And, we use these mobile technologies to drive customer response rates between 17-30%.
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Traditional Traditional Marketing Has Its Marketing Has Its
Challenges…Challenges…• Email: Facing both spam issues and
consumer annoyance• Direct Mail: Expensive, limited response
rate, and does not capture database for future marketing
• TV: Expensive “shot gun” approach that is showing continual declining response rate numbers
• Newspaper/Magazines: Down double digits
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Why MobileWhy Mobile• 98% Reach Rate
• Response Rates: Average 17-30% when done properly
• Consumer Demand for mobile solutions is dictating the need for fast, to-the-point communications
• Frequency: low cost of mobile will enable nonprofits to promote both lower dollar and higher dollar donations more frequently
• Cost: unit cost to reach between .05-.08
• Longevity of accurate information: Cell phone numbers rarely change
• Social Media: Z Mobile text messages can be posted to Facebook and/or Twitter accounts quickly and easily
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Mobile MarketingMobile Marketing
• SMS text messaging can be a valuable fundraising tool • Growing number of people using their cellphones• 98% of all texts are read within 4 minutes• Ability to respond to donors instantly with your message• Build opt-in lists and database – without manual effort• Send text blasts and build mobile campaigns “on the fly”
YTB’s Z Mobile Business Solution represents a tremendous Fundraising Opportunity for Nonprofit Organizations
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Micro PhilanthropyMicro Philanthropy
Donors text inWelcome to “We Help”
Click to Donate $5
Text immediately sent to Donor’s
Cell
TEXT
Give
to
58203
Advertising / Sign Example
• Summed up as "Getting SmalI in A Big Way." • Smaller, more direct interaction between "helpers" and
"doers."
• Organization Funding Requests• Internet (“Donate” Buttons, etc) 64%• E-mails
62%• Social Media (FB, Twitter, etc) 42%• Mobile Marketing (SMS Texting, etc) 6%
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Mobile Fundraising Mobile Fundraising Benefits Benefits
• Reduce advertising costs and increase gifting revenue
• Drive attendance/participation• Design mobile gifting strategies• Develop participation strategies• Create value and reasons to participate in mobile
• Build “Opt-In” database
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Campaign Success Campaign Success FactorsFactors
Internet Fundraising & Mobile PhilanthropyInternet Fundraising & Mobile Philanthropy
• Buy in from the top
• Staff awareness & training• Media integration – add to existing
media investments and vehicles
• Marketing campaign
• Call to Action
• Proper incentive
• Proper TimingIt’s Time To Go Mobile With Z!
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Steps To ImplementSteps To Implement
How to Use Mobile To Raise Money:
1. Establish Merchants Account 2. Goto: www.gobuck.com get an account…speak to a Buck Rep2. Design your campaign and donation levels (ie, $5, $10, Other…)3. Post “gobuck” billing url into text blast/text response message4. Donors give with a “single click” donate button5. That’s it! Collect your funds!
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The WrapThe Wrap
It’s Time To Fund Your Vision!
• Internet Fundraising• Mobile Philanthropy
o Contact Information:Rick Reese, YTB [email protected]