ivox research facilitators

iVOX research facilitatorsCorporate intro & research solutions

Leuven, Belgium, 2011

N° 1 polling agency

Indigov

• Sister-company of iVOX• Spin-off K.U. Leuven• Research consultancy• Qualitative & Quantitative research experts

Targets

147%

142%

147%

178%

Core business

iVOX Panel125 000 Belgian customersRepresentative samples

– Sex– Age– Language– Education– Region– Social Class– Household Size– …

Niche panels– Automotive– Banking– Food– FMCG– Media– Politics– B2B– …

iVOX Panel

Unique Mix of Recruitment Channels

• More than 1000 selection criteria• Response rates of 30-45%• Intense panel management & incentive handling

Ideal for-Ad hoc research-Pre- & post testing-Media trackers-Concept testings-Awareness-Brand positioning-…

Proximity Panels

• International cooperation of local panel providers• International research via 1 contact office

Socratos

• Enterprise application service for online market research.

• Turn key solution.• Manage and fulfil the complete research process by

web.• Unique in features, scalability and easy of use.

Socratos

• Survey & panel management software– ‘one-stop-solution’ for online research– Conduct your research under own management– Online and user friendly environment– Cloud computing – no installation required

Socratos’ advantages

*What You See Is What You Get

Faster & Better

Automate time-consuming tasks

Integrate with current dashboards via API

Cloud computing: no need for local implementation

No need for previous knowledge or constant IT support

Clear total cost of ownership

License structure with no hidden costs & clear ROI

Satisfied Users

User-friendly WYSIWYG* with clear overviews & help functions

Extended user management functions to provide users with needed rights & restrictions

Satisfied IT department

Satisfied Financial Department

Dedicated Panel

• Own customer panel for– Research– Marketing– Communication

with community environment• Fast & accurate insights of brand fans• Extended profiling for research & MarCom purposes

Dedicated Panel

iVOX TOOLS

Easy to useEasy to useFunFun

ModularModularUser generated contentUser generated content Web 2.0Web 2.0

Client look&feelClient look&feel

Web basedWeb basedInteractiveInteractive

Full serviceFull service

CustomizedCustomized

iVOX TOOLS• Interactive web apps

• Gain insights of different niche groups

• Different approaches based upon research needs

• Involve customers with positive research experience

• Create viral buzz & website traffic (integration with social media)

iCommunity

• Online Research Community• 50-150 customers

– Discussion on different ideas, concepts, insights, …• Duration: 3 weeks – 3 months• Gradual construction towards brand co-creation• Interactive environment with

moderator and panel manager

iCommunity• Neutral or branded

– Different profiles: users, non-rejectors, non-users, …

• Different purposes– General: insights in the market– Specific: brand attitude– Co-creation– …

iCommunity

iFocus

• Online discussion group• 1,5 - 2 h• Moderated• Gain insights from 10 participants via

intensive discussion

iFocus

iDEA

• Crowd sourcing, Wisdom of Crowds• Input of ideas/views/opinions• Evaluation / rating of the input of others• Qualitative list of outcomes rated

opinions/views/MarCom ideas• Viral buzz effect

iDEA

iCOMPARE

• Profiling / Segmentation of participants• Cluster analysis based on previous defined

profiles• Output = segmentated database with contact

information• Compare with friends &

famous people• Viral buzz effect

iCOMPARE

iREPORTS

• Interactive reporting environment• Live data representation• Click through graphs for more details• Integration of filters & segments

Research Value Chain

In- versus outsourcing: partnership

Involvement

References– Market research companies– Creative agencies– Media (buyers)– Marketing– Consultancy– Government– Universities– Telecom– Finance– FMCG– …

contact

@: sales@ivox.beT: +32 16 22 62 14W: www.ivox.be

W: www.ivoxtools.com