ixd13 redux

#ixd13cinci@RikkiCreative

Sponsored by:

“ People will forget what you said.

People will forget what you did.

But people will never forget how you made them feel. ”

Maya Angelou

“ I do not believe people are looking for the meaning of life, as much as they are

looking for the experience of being alive. ”

http://processing.org/

What happens to data after death?

Should we own our own data?

Is there good that comes from companies owning our data?

Facebook is not a website.

It is a framework for people.

People want to feel unique.

People want to feel connected.

MESelf

USInner Circle

THEMEveryone Else

MESelf

USInner Circle

THEMEveryone Else

COMFORT ZONE

`

Build fast. Test. Iterate.

Facebook pushes new changes everyday.

STOP RESEARCHING.START DOING.

`

YOU ARE NOT YOUR USER

Benefits of Lean UX

Push MVP to marketQuick user feedback

Redefine rolesUXD as planner and guide

Less wasteFits within Agile

“Ways to leverage tension…”

Creating Positive Tensions in ExperiencesMatt Walsh, CP+B

Tension is a primal human emotion.

UX consultants are becoming business

consultants.

UX Benefits

Understand CustomersIdentify Market Opportunities

Rethink Business ModelsArticulate a Vision

Define Experience StrategyPlan for Organizational Change

“Companies are seeing that their products have to support their customers in a

very different way than they’ve been doing in the past.”

The core of UX consulting is strategic management.

We are responsible for guiding clients through a decision-making process.

STOP BEING JUST A DESIGNER

Cultivate a creative partnershipAlways zoom out to the big

pictureAdopt your developers

Prototype early and often

RESCUE YOUR CLIENT

Realize that your client is in over their head

Push client to achieve intended goalBe sure that you are included in planning

phase

BE CAREFUL LETTING NON-DESIGNERS HAVE UX CONTROL

Rephrase your rationaleAlways have a reason

Be wary of “contract” decisionsPrepare for limitations

Show that you are the UX leader

IMPACTFUL UX REQUIRES:

Experience StrategyUser Understanding

Measurement & TestingVisual Design

Culture

Designing CultureTeresa Brazen, Cooper

Identify and confirm Team, Commitment and RoleIdentify Users and Roles / User Personas

Identify User Research Methodologies Define go-to market message Review / Assess Current Site

Identify Business Goals Identify User Goals

1:1 interviewsMass Survey

Establish Timeline Define Scope of project

Establish core functionalityIdentify technological capabilities

Document technology requirements decisionsValidate requirements (content, business, users)

Identify key content requirements Apply user personas to workflow

Analyze Card Sorting results Create content strategy Create a user workflow

Organize content

Create Wireframes Generate Prototypes

Define user interaction Implement User behavior strategy

Create physical representation of Creative VisionPick typography style (font, sizes, etc.) Implement Surface into Functionality

Pitch Surface Vision to Full Team Design graphic elements

Choose color palette Design Mockups

UX UNICORNVisual Master + Developer + Experience Designer

UX != IxD

IxD = Designing the way people interact with technology.

Interaction design is designing what the user will see and how

they will interact.

UX = Defining the experience as a whole.

Designing human

behavior.

User Experience Design is designing how the user will

feel during and after engagement.

“User Experience isn’t a checkbox. You don’t do it and

then move on. It needs to be integrated into

everything that you do.”Liz DanzicoChair of Interaction DesignSchool of Visual Arts NYC

It is UX that forms a customer’s opinion of a company.

It is UX that determines whether your users will come back.

It is UX that differentiates a company from it’s

competitors.

User experience is not limited to the confines of technology.

User Experience lies within every interaction.

The biggest misconception is that companies have a choice to invest

in their user’s experience.

To survive, they don’t.

Obama For America Mobile Campaign Thirteen 23, Austin, USA

Nike FuelBand R/GA, NYC, USA

ZocDoc ZocDoc, NYC, USA

21 Balancoires Daily Tous les Jours, Montreal, Canada

Paper by FiftyThree Fifty Three, NYC, USA

Practice Fusion Cooper, San Francisco, USA

The future is here. It just is not evenly distributed.

INTERFACES ARE OBSTACLES

USERS PREFER NATURAL ACTIONS

SOON INTERFACES WILL

BE OBSOLETE

Do not limit yourself to what people have done in

the past.

Create your own future.

THIS IS OUR TIME!