jahia build your business through your content (cms expo 2013)
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Build Your Business Through Your ContentBuild Your Business
Through Your ContentEmmanuel Garcin
Jahia
ProblemProblem
• How to transform your online presence into business solutions?
3
• What does business need from a CMS platform?
• Content-Enabled Products and Solutions
• Next generation Content Platforms
• The Open Source Advantage
AgendaAgenda
Content is my business
I’m a marketer
How do I create content?
On what device do I push what content
How do I push personalized campaigns? Does my audience react
better to content A or B?
Is this product well presented on my site?
Who are my segments?
My content needs to be where my customer is
I’m a customerI need access from any devices
I want personalized content
I will get to what I am looking for
with Google
If online reviews are good, I may buy the product
if it’s easy
Engage me!
Publishing applications:Personalized and Ubiquitous Content Consumption Experience
Productivity Applications:Social and
Collaborative Document Sharing
Ideation and Market Predictions Rooms
Process Applications
New Ways to leverage your Social Intelligence
Reduce content silos with consolidated file services
Go-to-Market Applications
14
• What does business need from a CMS platform?
• Content-Enabled Products and Solutions
• Next generation Content Platforms
• The Open Source Advantage
AgendaAgenda
Content-Enabled Products and Solutions
Reaching the Next Generation of Content-Enabled Applications
So which content enabled business applications will be hot next years
Who Knows?(Certainly not the CMS Vendors)
Suite play ?Or
Integration play?
One Size…
Doesn’t fit all
CMS Mission Statement:
Ease the development of
social-enabled,WEM ready
semantically-rich, visually appealing content-safe and
Interoperable-ready
Content Applications
Composite Development Tools Urgently NeededY. BARON
20
• What does business need from a CMS platform?
• Content-Enabled Products and Solutions
• Next generation Content Platforms
• The Open Source Advantage
AgendaAgenda
SolutionSolution
• Next generation Content/Digital Platforms
The ideal Next generation Content Platforms
Multi technology
Scripting language agnostic
Supports standards
Aggregates multi-source, multi-format data
Enterprise services,
scalability and interoperability
2000-2010: Proprioetary ECM content silos era…
…and strong vendor lock-in
CMS Key Trend: Separation of Platforms and Applications/Products
Content-Enabled Runtime
Content Application Server
Content Middleware
Content Application Builder
Content Management Products
Content-Enabled Modules
User Experience
Content-Enabled Solutions
PaaS RIA Content Studio
Personas
Content Platforms
SaaS
But not the list of Valued Added Content Services your developers can rely upon
Structured, Unstructured, Videos, Office Files, Emails… all Content Objects are equal
Built-in Lifecycle Services: Any Content deserves a Retention Plan today
Built-in Semantic Services: TextMining into your information wealth
Built-in Social Services: Leverage your Interest Graph at best
Built-in Mashability Services: Reaching the Next Level of Content and Data Reuse
Buit-in Data Privacy Services: Personal vs Corporate vs Open Data
DataPortabilityPersonal Data
Content DRM
Content Licensing
Information Wallets
Mobile
Buit-in Data MultiChannel/MultiDevice Services
Publishing Services
Social Networks
SemanticityInformation Access
Content Interoperabilityand Open Standards
Actionable Content
Indexing
Social Graph
CMIS
MultiChannel
Communities
File Plan Engagement &Collaboration
Rules
Web
MashabilityLibrary Services
UGC
Social Gadgets
Portlets
Mashups
Querystandards
Related Content
SocialRank
Dashboards
Activity Streams
Scanning&Imaging
Video
Images
(Coumpound)Documents
Forms
Semantic Lifting
JCR
Scripting
Personalization
Multi-variate Testing
2009: Heavy custom integration needed to develop any new Content Application
Business Processing
Workflow
ECM Platform
WCM Platform
Portal Platform
Social Platform
Search Platform
Publishing Services
Social Networks
SemanticityInformation Access
Content Interoperabilityand Open Standards
Actionable Content
Indexing
Social Graph
CMIS
MultiChannel
Communities
File Plan Engagement &Collaboration
Rules
Web
MashabilityLibrary Services
UGC
Social Gadgets
Portlets
Mashups
Querystandards
Related Content
SocialRank
Dashboards
Activity Streams
Scanning&Imaging
Video
Images
(Coumpound)Documents
Forms
Semantic Lifting
JCR
Scripting
Personalization
Multi-variate Testing
2010-2013: Document Centric vs Social Publishing Centric Platforms
Business Processing
Workflow
Document-Centric Platform Social / Marketing-Centric Platform
Publishing Services
Social Networks
SemanticityInformation Access
Content Interoperabilityand Open Standards
Actionable Content
Indexing
Social Graph
CMIS
MultiChannel
Communities
File Plan Engagement &Collaboration
Rules
Web
MashabilityLibrary Services
UGC
Social Gadgets
Portlets
Mashups
Querystandards
Related Content
SocialRank
Dashboards
Activity Streams
Scanning&Imaging
Video
Images
(Coumpound)Documents
Forms
Semantic Lifting
JCR
Scripting
Personalization
Multi-variate Testing
Business Processing
Workflow
Digital Platforms
The future: The best of all possible worlds under one umbrella: utopia or soon a reality?
Conclusion: Merger of Applications Servers and Content Stores
MultiSource / MultiFormat Content Apps Builder
Agile Content Applications
Will drive a new Generation of MultiSource / MultiFormat Content Platforms
RIA Content Studio
Natively Interoperability
Federated Content Explorer
Friction-less Integration
Data Portability
37
• What does business need from a CMS platform?
• Content-Enabled Products and Solutions
• Next generation Content Platforms
• The Open Source Advantage
AgendaAgenda
How do these trends impact Open Source CMS?
Open Source CMS from a Vendor perspective
Cost SharingSoftware Fondations
« Software is not an asset, it is a liability »
De-Facto Standards
Free Viral Marketing
Pimp My « Information » Ride
Custom Solutions
No Vendor Lock-in
Open Source CMS from a customer perspective
Free Beers
Common Open Source Business Model Pitfalls
Mixing Community Builds with Freemium Editions
Mixing OpenCore with Shareware 2.0
Mixing Developement Communities with Communities of Practices
“The real value comes from being able to concentrate on differentiating, user-centered applications – those can be still developed in a closed way, if the company believes that this gives them greater value; but the infrastructure and the 80% of non-differentiating software expenditure can be delivered at a much lower price point if developed in a shared way“
http://carlodaffara.conecta.it/?p=42
Reality: User-centered applications are different from Infrastructure
Nokia Maemo Platform
Layer your Open Source Strategy by Lines of Products
And find the right Value Proposition
LabsDevelopment Branch
For the OS Community
StableProduction Branch
For Users
Open Core
Open Derivatives
Community Open Source
Dual GPL/Commercial licensing
Community Edition
Community Edition
Free Edition(Optional Support Program)Usually Business-Friendly
Licenses
Commercial Open Source
Proprietary Derivatives Free App-etitizers
Commercial EditionsRestricted Visible SourceProprietary license
Proprietary Software
Community Editions and/or
Commercial Open source
subscriptions
Let’s now apply it to the CMS Industry
LabsDevelopment Branch
For the OS Community
StableProduction Branch
For Users
ContentPlatform
Content ManagementProducts
Community Open Source
Dual GPL/Commercial licensing
Community Edition
Community Edition
Free Edition(Optional Support Program)Usually Business-Friendly Licenses
Commercial Open Source
Content-Enabled Applications/Solutions Free App-etitizers
Commercial AppsRestricted Visible Sourceor proprietary license
Proprietary Software
Community Editions and/or
Commercial Open source
subscriptions
Sales Model
Fo
r P
ract
itio
ner
s (
Pro
duct
s)F
or
Dev
elo
per
s (
Pla
tfor
m)
Shared Infrastructure Libs
Content Application Server
Content-Enabled Solutions
Apache Spring
JBoss
Content StudioRIA Builder
Control andMonitoring Center
3rd PartyLibsTerracotta
Solution for Marketers
Subscriptions
ContentPlatform & Runtime
Content Management Products
Solution For Information Workers
DMS
DAM
WCM
RM
E2.0
Community OSS /Business-FriendlyLicense
Any LicensesHybrid License / Prof. Open SourceGPL/Commercial
Online Communities
Social Media
Care
SaaS
Etc…
Dashboards
Indirect« Second-Level »OEM Subscriptions
Social WorkplacesCXM
PaaS
Perpetual Licensing
ContentEnabled
Applications
Subscriptions
(Content Platforms+ Content-enabled Applications )x Open Source _______________________First-Class Content Solutions to build the Business of Tomorrow
48
Thank you.Thank you.
Emmanuel GarcinJahia Solutions GroupWashington, DC(202) 656-7874|
egarcin@jahia.com
Emmanuel GarcinJahia Solutions GroupWashington, DC(202) 656-7874|
egarcin@jahia.com
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