james goldstein residence palace, brussels 10th february 2009 sustainable energy goes mainstream...
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James GoldsteinResidence Palace, Brussels
10th February 2009
SUSTAINABLE ENERGY GOES MAINSTREAM
Where EU energy projects meet the media
Enhancing the visibility of EU Sustainable ENERGY projects
http://www.pressensave.eu
Intro to PRESSENSAVE
EU FP6 project with aim to provide the EU Energy programme with a new powerful tool capable of enhancing and maximizing the media visibility of the results achieved, the new products realised and research carried out.
Our ultimate goal :Assist EU energy project
consortia to effectively and successfully communicate their research results through mainstream European media
The Consortium
• Sustainable/Renewable Energy expertise provision• Link with energy research initiatives of EC projects
• Media/Journalism expert• Reach out to EU journalism community• Strengthen EU projects’ dissemination plans with media contacts
• Communication expert• Set-up of dissemination tools for EU project consortia (webinars)• Assist projects to exploit research results
• Online communication & platform development• Provide and manage technology platform and customise tool based on user needs
What PRESSENSAVE offers
Virtual Press Office: An on-line tool for all energy projects, where draft
press releases can be posted to be revised by professional journalists.
Wide reach towards expansive network of EU energy journalists
Media coverage assistance: Experts in communication can support
your project’ communication strategies while media professionals can
spread news and results through appropriate channels. High visibility
Webinar manager: seminars transmitted over the web - projects can be
selected to be featured at a webinar as an event on renewable energy.
Your conference is broadcasted and visibile on the Internet
Virtual Press OfficeUser-friendly tool
No additional software required
Quick registration process
User profiling to customise to projects’ media needs and interests
Full communication between projects and PRESSENSAVE journalists
Personalised email alerts during entire editing process
ONLINE ARENA for promotion of EU ENERGY projects to highlight
their corresponding news on research, product, event …
Multi-user levels
Energy Project coordinator: User of VPO service
“Journalist /Editor”: EJC journalist who edits inserted info into media-
friendly press release
“Scientific Validator”: POLITO who assures scientific accuracy to EJC
“Chief Editor”: Takes final edited and validated Press Release to be
distributed to the media (EJC)
“Platform Administrator”: CYBION maintains platform and assures
fluid user flow from initial insertion to final press release
publication/delivery
All users interact simultaneously on the VPO and
are alerted accordingly during editing process
Find us at www.pressensave.eu
News submission by energy project coordinator
Text info
PRESSENSAVE journalist is notified about information and is assigned to edit the press release into media-friendly article
After journalist makes first edit, our energy research expert validates article for scientific accuracy, giving some comments on the press release
Email sent to project contact to advise of edited news item accessible on platform
The project Coordinator re-enter platform and view his new press release on personalised home page.
Insertion of comments from the Project Coordinator
and validation
Customised media list to receive PRs
Chief Editor can archive the PR and send it to media
After final validation article uploaded on
www.pressensave.eu
1) Following registration, EU energy project coordinator inserts the “raw information”
2) PRESSENSAVE journalist is notified about information and is assigned to edit the press release into media-friendly article
3) After journalist makes first edit, PRESSENSAVE energy research expert validates article for scientific accuracy
4) Email sent to Energy project coordinator to advise of edited news
5) The project coordinator can re-enter the platform and view his newly created professional press release on personalised page
Summary: How VPO works 1
6) The project coordinator either validates the release to complete the process or adds further comments to be resent to the journalist.
• PC has final say on changes and must validate results. • All comments visible to both PCs and journalists. • Entire dialogue exchange also viewable to both users.
7) After validation, PR placed on PR list to be sent to media by Chief Editor (professional journalist).
• CE archives validated PR• PR appears on public section of portal.
8) CE sends finalised PR to target media!
Summary: How the platform works2
Rodolfo Perez SaracibarResidence Palace, Brussels
10th February 2009
SUSTAINABLE ENERGY GOES MAINSTREAM
Where EU energy projects meet the media
European Journalism Centre's activities for the PRESSENSAVE platform
The EJC's role on the Pressensave platform
In charge of the media-related activities:
Verifying the communication needs of the projects
Gather information they wish to disseminate
Transform the information into professional press releases
Sent out the press releases to selected media targets
Media follow up
Added-value provided by the EJC's activities
Giving more media visibility to the projects
Raising awareness of their results
Providing media advice to the projects
Assisting in their relations with the media
Roberto MussiResidence Palace, Brussels
10th February 2009
SUSTAINABLE ENERGY GOES MAINSTREAM
Where EU energy projects meet the media
POLITO’s activities for PRESSENSAVE Platform
POLITO’s role in the Platform
Preliminary analysis of energy projects registered on the platform
Supervising activity
Assuring a timely validation of scientific accuracy of Press
Releases
Act as go-between research projects teams on one side and
media on the other
Benefits from POLITO’s activity
Translation of scientific results into media-friendly news […. “it’s all
about being able to transform what we want to say in what the public
wants to hear”….]
Unbiased information and outlook on Energy technologies
Dissemination of information from the academia to the general public
Hinano Spreafico D. F.Residence Palace, Brussels
10th February 2009
SUSTAINABLE ENERGY GOES MAINSTREAM
Where EU energy projects meet the media
The communication partner
ROLE IN PRESSENSAVE project : Communication expert
Survey questionnaire sent to all targeted ENERGY projects
Gathering communication and media needs
Customising PRESSENSAVE to projects
Gaguing projects’ current use in media and
communication campaigns
Promoting the use of the platform Europe wide
Minerva Consulting & Communication
Setting up of a full list of Energy projects dividing the projects by
specific energy sectors
Selection of the first test user group (22 projects)
Preparation of the survey and distribution to the test user group to
collect feedbacks (January-March 2008)
Gathering of the results
Opening and launch of the platform
Dissemination of PRESSENSAVE to Energy projects
(from April 2008 on)
Work implemented
ROLE IN PRESSENSAVE project : Webinar manager
Set-up of dissemination tools for EU project consortia (webinars)
Assist projects to exploit research results
Webinar = seminars transmitted over the web
7 projects are selected to be offered a webinar for an event on
renewable energy
Minerva Consulting & Communication
Webinar support
Webinar is the short for Web-based seminar
It is just like a conference room based seminar but participants
are in front of their pc with headphones
A Webinar is interactive: participants can give, receive and
discuss information.
The benefits in using this system are:
Reach a larger audience
Reduce cost
Digitally record and allow future playback
Coordinator details: James GoldsteinCybion SrlVia Della Scrofa, 117Rome, Italy 00186Tel: +39 06-6865975Fax: +39 06-68806997http://www.pressensave.euinfo@pressensave.euE-mail: goldstein@cybion.it
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