janell sims: tunneling through silos
Post on 21-Apr-2017
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CreatingaCommunityofSupporttoLeverageGreatContent
Credit:DocSearls,https://www.?lickr.com/photos/docsearls/5500714140/
JanellSimsHarvardLawSchool
@janellsims
HarvardLawSchool
Silos=Departments
Communica<onIsCrucialtoaStrongContentStrategy
Ini<alChallenges
CMSPains
Ini<alChallenges
CMSPains DysfunctionalStructure
Ini<alChallenges
CMSPains DysfunctionalStructure
NoCentralizedWebTeam
SiloedContentProduc<on
¤ “Inmostsituations,thedecentralizedpublishingmodelhasbeendisastrous.Thepeopletrainedtendedtoberelativelyjuniorstaff,forwhompublishingtothewebsitewasjustonemoreresponsibility.Theresultwaslotsandlotsofpoorqualitycontentthatwasneverupdatedorreviewed.”−GerryMcGovern,NewThinking
Ini<alChallenges
CMSPains DysfunctionalStructure
NoCentralizedWebTeam
BestofBothWorlds
¤ “Amixofthecentralanddecentralizedisoftenoptimal.Thecentralteamhascoreexpertiseinwebwriting,navigation,search,whilethedecentralizedteamcontainsthesubjectmatterexperts...itisessentialthattheyarehighlycollaborative.”−GerryMcGovern,NewThinking
FromaSiloedCMS…
…ToaSharablePlaIorm
Targe<ngKeyContentDevelopersandInvi<ngThemtoCollaborate
Invita<ontoCollaborate
¤ InclusiveProcess
¤ Transparency
¤ TargetingAdmins,notBig-Wigs
BuildingaCommunityofSupportAmongContentDevelopersAcrossDepartmentsandDisciplines
ACommunityofSupport
¤ CommunityGrows¤ Enthusiasmincreasedaftermigrationprojectended¤ Eagernesstolearnwebskills
ACommunityofSupport
¤ CommunityGrows¤ Enthusiasmincreasedaftermigrationprojectended¤ Eagernesstolearnwebskills
¤ MeetingStructureandTopics¤ Bestpractices,techskills¤ Guestspeakers¤ Parties!
ACommunityofSupport
¤ CommunityGrows¤ Enthusiasmincreasedaftermigrationprojectended¤ Eagernesstolearnwebskills
¤ MeetingStructureandTopics¤ Bestpractices,techskills¤ Guestspeakers¤ Parties!¤ WPWorkshops
ACommunityofSupport
¤ CommunityGrows¤ Enthusiasmincreasedaftermigrationprojectended¤ Eagernesstolearnwebskills
¤ MeetingStructureandTopics¤ Bestpractices,techskills¤ Guestspeakers¤ Parties!¤ WPWorkshops¤ Roundtableupdates
WhattheGroupIsSaying
¤ “Whendifferentof?icesknoweachother’sbigdeadlinesandbasicwaysofoperating,everyoneofuscanfarmoreeffectivelyguidestudentsthroughthemanystepstheyneedtotaketosucceedhere.ParticularlyinStudentFinancialServices,whichstrivestomakealotofcomplexpoliciesandinformationcleartoothers,wecanalwaysusehonestfeedbackandcreativeideasinseekingtoimprove.”
ACommunityofSupport
¤ CommunityGrows¤ Enthusiasmincreasedaftermigrationprojectended¤ Eagernesstolearnwebskills
¤ MeetingStructureandTopics¤ Bestpractices,techskills¤ Guestspeakers¤ Parties!¤ WPWorkshops¤ Roundtableupdates
ACommunityofSupport
¤ CommunityGrows¤ Enthusiasmincreasedaftermigrationprojectended¤ Eagernesstolearnwebskills
¤ MeetingStructureandTopics¤ Bestpractices,techskills¤ Guestspeakers¤ Parties!¤ WPWorkshops¤ Roundtableupdates
¤ Encouragingmoreparticipation
ListeningandFocusingonAccommoda<ngEachMember
ListenandAccommodate
¤ Takefeedbacktoheart
¤ Be?lexibleandreadytoshiftpriorities
¤ Slack!
Educa<ngandSuppor<ngContentDevelopersImprovestheEn<reSiteatEveryLevel
WhattheGroupIsSaying
¤ “Thewallbetweenourdepartmentandtheirshasbeendissolvedsincewe’vebeencomingtoColocation.”
Educa<onandSupportBringsChange
¤ Dissolvingdepartmentwalls
¤ Userseffectchangeupward
¤ Evangelistsadvocateforchangeandprogress
CommunityBuildsStrategy
WhattheGroupIsSaying
¤ “ColocationhasgivenmeboththetoolsandtherelationshipstounderstandsomuchmoreabouthowIcanbestshareinformationasanHLSemployee–withcolleagues,students,parents,andthegeneralpublicalike.”
WhattheGroupIsSaying
¤ “I’msogratefultohaveourweeklyColocationmeetingsforfacilitatingusefuldialogue,consistentcommunication,andongoingWordPresstraining–itallmakesadifferenceforsure!”
Credit:DocSearls,https://www.?lickr.com/photos/docsearls/5500714140/
Thankyou!JanellSims,HarvardLawSchool@janellsims
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