january 2007: mdc / mnc enhancements password reminder improved spell-check improved relevance for...

January 2007: MDC / MNC Enhancements

• Password reminder

• Improved spell-check

• Improved relevance for book searching

• Enhanced drug information

• MDC only: Changes to CME and Clinical Insights

Password reminder

• Allows individual users to retrieve their passwords online without contacting customer service

• Benefits: – Increased usage– Quicker response time for forgotten passwords

Password reminder

Password reminder

Spell-check

• Changes to the underlying spell-check functionality and data source

• Now using MD Consult’s version of the UMLS (Unified Medical Language System)

• Benefits:– Increased recognition of misspellings– Improved recommendations for

misspelled words

Improved full-text book search

• Improved relevance when there is a direct hit on a chapter or section title

• Direct hits will move up higher in the search results list

• Benefits:– Quicker, easier access to book information

Comparison: current MD Consult

• Search for asthma in Murray & Nadel

Comparison: improved searching

• Search for asthma in Murray & Nadel

Enhanced drug information

• Adding additional monographs:– Investigational Drugs

• Recently-approved drugs and those in Phase III clinical investigation

– Less Common Drugs • Infrequently prescribed or for which there is little clinical

information

– Combination Drugs

– Neutraceuticals • Dietary supplements that are being used in a therapeutic manner

– Nutritional Products• Traditional multivitamin products and enteral nutritional feedings

Additional drug content

• Currently: 1417 “full” monographs

• Adding– 205 Investigational Drugs– 219 Less Common Drugs– 181 Combination Drugs– 27 Nutraceuticals– 631 Nutritional Products

• New total: 2680 (almost double!)

Changes to CME

• Clinical Cornerstone CME will move from Clinical Insights to the CME tab.

• Benefits:– Increased visibility of Clinical Cornerstone– Increased usage of CME offering by end-users

Clinical Insights changes

• The “Clinical Insights” area is being removed– Clinical Cornerstone CME tab– Systematic Reviews Journals tab (Top 10)– Latest Postings from Clinics Clinics (Top 10)– Your Patients and Practice Removed

• Benefits– Decreased clutter; improved user experience– Increased visibility for most popular journal and

Clinics articles

Journals tab: Top 10 articles

Clinics tab: Top 10 articles

Content changes: Jan 2007

• Updating with new editions– Core

• Ferri: Ferri's Clinical Advisor 2007 (MDC Core)

• Goldberger: Clinical Electrocardiography, 7e (MDC Core)

• McPherson & Pincus: Henry's Clinical Diagnosis and Management by Lab Methods, 21/e (MDC Core)

– Collections• Burg: Gellis & Kagan's Current Pediatric Therapy, 18e (Peds)

• Dixon & Stein: Encounters with Children, 4e (Peds)

• Grosfeld: Pediatric Surgery, 6e (Surgery)

• Stefanac: Treatment Planning in Dentistry, 2e (Dental)

• Removing– Haskell: Cancer Treatment, 5e (Hem/Onc Collection)

April 2007

• Planning major relaunch for April 2007

• Focused on “Providing the quickest and easiest access to the best answers”

• Targeted at improving efficacy and usability, increasing usage and end user satisfaction

• Coincides with MD Consult’s 10 year anniversary!

We’ve come a long way, baby…

2001

We’ve come a long way, baby…

1999

We’ve come a long way, baby…

1997

April 2007 redesign

What are the benefits? Increased usage Better experience for end users

How? Quicker, easier access to information Providing useful and clinically-relevant content Improved integration

“5 for 10” Project

5 major enhancements for

MD Consult’s 10th anniversary

1. Simpler, more straightforward interface

2. “Clinically Clever” Search (CCS)

3. Streamlined “local” content

4. Access to content via search engines

5. Better connections with FC

Simpler, more straightforward interfaceCurrent

Simpler, more straightforward interface

• Simpler navigation and interaction

April

Simpler, more straightforward interfaceCurrent

Simpler, more straightforward interface

• More screen real estate devoted to reading

April

Adkinson: Middleton's Allergy: Principles and Practice, 6th ed.

Simpler, more straightforward interfaceCurrent

Simpler, more straightforward interface

• Faster loading of pages

April

Simpler, more straightforward interfaceCurrent

Simpler, more straightforward interface

• Emphasizing search and content

April

Simpler, more straightforward interfaceCurrent

Simpler, more straightforward interface

• Updating visual design and branding

April

Simpler, more straightforward interface

• Simpler navigation and interaction

• More screen real estate devoted to reading

• Faster loading of pages

• Emphasizing search and content

• Updating visual design and branding

“Clinically Clever” searchCurrent

“Clinically Clever” search

• Tailoring of search based on the type of query

April

“Clinically Clever” searchCurrent

“Clinically Clever” search

• Special “landing” pages that grouping results by how physicians classify information

April

“Clinically Clever” search

• Improved synonymy and recall for all queries

Search for obesity and diabetes

9329 Journals / MEDLINE

3 Images

1 Drug Updates

91 Practice Guidelines

113 Patient Handouts

10245 Journals / MEDLINE

7 Images

2 Drug Updates

96 Practice Guidelines

129 Patient Handouts

Current

April

“Clinically Clever” searchSearch for warfarin vs. coumadin

Current

“Clinically Clever” search

• Consistent results regardless of how searches are entered

April• Better handling of “and”

• e.g. “heart attack and lipitor” vs. “heart attack lipitor”

• Same results for generic / brand name drugs• e.g. “coumadin” vs. “warfarin”

• Better interpretation of punctuation (hyphenations, apostrophes, semi-colons, etc.)

• e.g. “bell’s palsy” vs. “bells palsy”

• Better interpretation of acronyms• e.g. “dvt” vs. “deep vein thrombosis”

• Better handling of order of terms in query• e.g. “diabetes insipidus and hypertension and pregnancy” vs.

“pregnancy and diabetes insipidus and hypertension”

“Clinically Clever” searchSearch for herpes zoster image

Current

“Clinically Clever” search

• Results that reflect what physicians are really looking for

April

“Clinically Clever” searchSeptember 14: Search for spinach

Current

“Clinically Clever” search

• Quick responses to breaking news and new medical developments

• Ability to create “rules” on how to handle any queries

• Options for how to handle “special” queries• Redirect directly to a piece of content

• Provide a link to content within search results

• Ability to add, remove, and change “rules” in real time

• Examples:

• Winter: flu, influenza Fall: lyme disease

• Iraq abstract of The Lancet article on mortality before and after the 2003 invasion of Iraq

• E coli: September spinach; December tomatoes

April

“Clinically Clever” search

• Tailoring of search based on the type of query• Special pages that grouping results by how

physicians classify information• Improved synonymy and recall for all queries• Consistent results regardless of how searches are

entered• Results that reflect what physicians are really

looking for• Quick responses to breaking news and new

medical developments

Estimated improvements (approximates)

• Hand-crafted “landing pages” for 8% of searches (top ~200 queries)

• 7% of searches are for drugs; can provide direct link to monographs

• 30% of searches would include “refinements” for narrowing down results

• Virtually all queries will benefit from improved synonymy using our 2.4 million term vocabulary

Benefits to users

• Nearly every search on MD Consult will produce better results

• Additionally, nearly 50% of searches will return some “special” information or links specifically tailored to the search query

Changes in April 2007:

• Ceasing production and removing:– What Patients Are Reading– Case of the Week– Clinical Topic Tours– Student Union– Specialty services only: In This Week’s Journals

Current

April

Benefits to customers

• Remove clutter from interface

• Speed up search (fewer content areas to search)

• Increased emphasis on most-used and most-valued content

• Improved focus on providing the best medical reference information for clinical use

Physician Need

MD Consult Feature

Benefit

Quickly access info

Simpler, more straightforward interface

• Simpler navigation• Faster page loading• More real estate to reading

Finding information

“Clinically Clever” search

• Tailoring search based on query• Improved synonymy• Consistent results

Trustworthy content

Streamlined “local” content

• Remove clutter• Speed up search• Emphasis on most-used content

April 2007 New Enhancements - Summary

Physician Need

MD Consult Feature

Benefit

Finding information

Access to content via search engines

• Increase usage, awareness• Quicker, easier access to information• More incentive to switch to IP authentication

Quality content

Better connections with FC

• Better integration• More consistent query handling• Improve experience for users

April 2007 New Enhancements - Summary