Contents IntroductionOrganisation HistoryGrowthBusiness OverviewTechnology OverviewWorldwide LocationsProductsStrategyCompetitorsMarket SharePhilosophyConclusion

IntroductionAmerican Public CorporationEarning revenue through Advertising Founded by Larry Page and Sergey BrinHas Various Products ranging from its

Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services

Voted number 1 Place to work multiple times.

Organisation HistoryBegan in 1996 as a research projectDomain registered on 15 September 1997 Company Incorporated on 4 September 1998 Name refers to misspelling of gogol which refers to 10100.

Found its Way in Oxford Dictionary in 2006

Patent for page rank granted on on 4 September 2001. 

GrowthIn 2003 Acquired “Blogger” a pioneering and

leading web log hosting websiteIn early 2004 Handed 84.7% of all search

requests After the IPO, Its's stock market

capitalization rose greatly and the stock price more than quadrupled

In September 2005 they announced a long-term research partnership with NASA .

Formed Partnership with Sun Microsystem

GrowthIn January 2006 they announced the

purchase Of radio advertising company dMarc,

Was added to the Standard & Poor's 500 index (S&P 500) on March 31, 2006

Has become quite well known for its corporate culture and innovative, clean products

After the IPO its stock market capitalisation quadrupled.

Business Overview

Business OverviewFocused on Building a better search Engine.Created complementary networks with

advertising to generate revenue.With Adsense Publisher Shares Revenue with

Google.It continues to think about ways in which

technology can improve ways of doing business.

Technology Overview

Technology OverviewPage Rank Technology: The important pages

receive a higher PageRank and appear at the top of the search results.

Hypertext-Matching Analysis: analyzes the full content of a page and analyze the content of neighboring web pages to ensure the results returned are the most relevant to a user's query.

Worldwide Locations

Worldwide Locations

Located throughout the world.Head office in California US.Head office also Known as Googleplex.Located in 4 cities in IndiaIn India known as Google India Pvt Ltd

ProductsAdvertisingSoftwareGmailEnterprise ProductsGoogle Platform

Strategy

Built on a strong foundation of broad differentiation of complementary products.

The more uses a person has for Google services, the more opportunity there will be to show them ads.

knows that an increase in the number of internet users will in turn bring more users to Google.

CompetitorsMain Competitors include Yahoo and

Microsoft.Yahoo’s Search and Microsoft’s Bing a

competitor to Google Search.Has Launched Various Products to counter

the dominance of Microsoft like Gmail. Google Earth , Google chrome etc.

Will launch a Linux Based operating system which will directly compete against windows.

Market ShareCommands 67% of

market share grossly worldwide.

Most Preferred Search Engine.

Products like Orkut and Blogger quite popular with Public.

Philosophy

Focus on the user and all else will follow.It's best to do one thing really, really well.Fast is better than slow.Democracy on the web works.You don't need to be at your desk to need an answer.

ConclusionSuccess attributable to how it treats its

shareholders.Founders Unique vision and implementation

led to its success.Future Success will depend upon how it

leverages its experience while staying true to that vision.

It welcomes competition because it stimulates innovation.