javelin beta for lean startup machine workshops

Welcome to the beta.

Why?1. This is your accounting

2. Special tools: On-Demand, Adwords, Payments

3. Community

How?WARNING! You must have a Twitter account

1. www.Javelin.com

2. For email, type: xxxxx@xxxxxx.com

3. Team leader create project & invite the team

When?1. Do in person first, then record it

A.Experiment Board

B.Sticky Notes

2. Customer Segment Analysis

3. Interviews & Scoring

4. Landing Pages

Customer Segments1. List potential SPECIFIC segments

2. Rate by three factors A.Your Access

B.Customer Pain

C.Market Size

3. Multiply the numbers

Interviews1. Everyone record people & learnings

2. Don’t lead the witness!

3. Score your interviews to know if it’s an early adopter

Landing Pages1. Test your value proposition!

2. Give context to who you are!

3. Get the signups!

4. WARNING: Adwords takes time

But wait… there’s more.

Leaderboard1. See exciting projects from around

the world

2. Keep in touch with peers

3. Get your project noticed!

TIME TO HUSTLE!