jeff swystun - conversuasion by ad lounge - insights that incite oct 2010

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Presentation by DDB Worldwide's Chief Communications Officer, Jeff Swystun, on Insights that Incite! Presented at Conversuasions by Ad Lounge, October 2010.

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JEFF SWYSTUNChief Communications Officer

Insightsthat INCITE!

“The defeatof habit by originality, overcomes everything.” - George Lois

curiosityobjectivityobservationdeductive reasoningperceptive analysisanalytics

unexpectedchangealterexploit

“Anyone can look for fashion in a boutique or history in a museum. The creative person looks for history in a hardware store and fashion in an airport.” - Robert Wieder

Chile. Allways Surprising

How insightful are you?How inciteful are you?

“The more originala discovery, themore obvious it seems afterwards.”

- Arthur Koestler

JEFF SWYSTUNChief Communications Officer

jeff.swystun@ddb.comhttp://www.linkedin.com/in/swystunhttp://twitter.com/jeffswystun

thank you.

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