jiten gori regional sales manager ruckus wireless, inc. pres wifi.pdf · • ruckus/brocade...
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Jiten Gori
Regional Sales Manager
Ruckus Wireless, Inc.
Dan Skrove
Systems Engineer
Ruckus Wireless, Division of Brocade
• A little Ruckus history and market positioning
• Evaluating WiFi (third party performance testing)
• What’s driving WiFi growth
• Key components to consider during design and
implementation
• Ruckus/Brocade Portfolio update
Agenda
Fast and Fierce
30%
70%
Formed 2004, Sunnyvale, CA
Status Publicly held (NYSE: RKUS)
Market Cap ~$1+Billion
Founders Bill Kish and Victor Shtrom
CEO Selina Lo
Innovation Carrier Class” Smart Wi-Fi”
R&D Centers US, China, Taiwan, India, Israel
2014 Revenue $327M / 49% CAGR (2009-
2014)
2Q14 revenue/net
income
$81 million / $ 10.8 million (non
GAAP)
Customers 40,000+
Partners 11,000+
Employees 800+ in 34 countries
Patents 150 granted
Selina
Lo
Bill
Kish
Victor
Shtrom
4
0
50
100
150
200
250
300
350Annual
CAGR
49%$44
$75
$120
$215
12111009
(in $ millions)
$263
13
5
Rapid Revenue Growth
CORPORATE OVERVIEW
14
$327(in $ millions)
Quarterly92
0
20
40
60
80
100
2013
2014
2015
1Q 2Q 3Q 4Q
57
75
82
64
81
69
85
73
86
+24%
v s . 2 0 1 3
VENDOR 11 12 13 CAGR
Cisco $1535 $1972 $2263 21
Aruba $348 $423 $446 13
HP $210 $221 $250 9
Ruckus $111 $204 $246 49
TOTAL
MARKET$6873 $7780 $8700 13
36
129
43
Cisco
HP/Aruba RUCKUS
Others
Outpacing the WW WLAN Market
Vendor Growth and Market Share
By Unit Shipments
6
Br o c a d e i s Bu i l d i n g a
Ne w Ne t w o r k i n g Co m p a n y To e n a b l e b u s i n e s s e s t o t h r i v e i n t h e
Di g i t a l Bu s i n e s s Er aSwitching &Routing
Software-basedVirtualization
& ControlAnalytics
MobileNetworking
Wireless
EDGEDATA
CENTER
Fabrics
StorageNetworking IP Fabrics
Campus Products
vRouter
vADC
SDN Controller
NetworkAutomation
MachineLearning
NVAAMP
Security
vEPC
MECWLAN
Small-cell
7
8
Key Markets (20K customers and counting)
CORPORATE OVERVIEW
HOSPITALITY
80% Market share!
PUBLIC VENUES
Beijing Capital
International Airport
EDUCATION
SMART CITIES
RETAIL
TRANSPORTATION
HEALTHCARE
And also,
Ruckus has a strong history of
internal innovation, from the
pioneering of wireless IPTV transport
technology to various advances in
antenna technology, including being
an industry pioneer of adaptive antenna
arrays and many other advanced RF
functionalities. The company continues
to add to and
redefine its value proposition.
“
” Source: IDC 2015
MarketScape Report
Who’s Ruckus
LeadersMajor PlayersContenders
IDC MarketScape: Enterprise WLAN Market
CORPORATE OVERVIEW9
Control and
Management
Access
Services
ScalableHigh-performanceCarrier-class Flexible Lower TCO
Ruckus
Support &
Services
ZoneFlex
Indoor APs
Brocade Campus
SwitchingZoneFlex
Outdoor APs
10
SmartZone Software
SZ
100, SCG200vSZ RuckusCloud
FlexMaster
ZD
1200/3000/5000
On-premise Private cloud Public cloud
SmartFlex Analytics & Location
(SCI & SPoT)
Ecosystem
Partner Apps
CORPORATE OVERVIEW
Ruckus Platform
CORPORATE OVERVIEW11
Wi-Fi Innovations Delivering Business Performance
Students
Teachers
Administrators
Guests
K-12 Network
On-Board
BYOD
Guest Access
HotSpot 2.0
Perform
BeamFlex+
SmartCast
AirTime Fairness
Roam
SmartRoam
Radio Resource
Management
Always-On
ChannelFly
Band-Balancing
Client Load
Balancing
11 years of investment – 100+ patents
12
AP Performance via Stress Testing
o 19 Access Points from the top 8 Manufactures
o Industry standard test tools
o Ruckus Smart Wi-Fi APs consistently
outperformed all devices under test (DUTs) in
almost every test scenario
Who is CARNet? A public institution that facilitates the
progress of individuals and society through the use of new
information technologies. Primary and secondary institutions
are able to take advantage of CARNet services, which include
information and communication technologies and their
application in education and infrastructure.
CORPORATE OVERVIEW
The Latest Performance Bakeoff Win
14
Aerohive
330
Aruba
135Cisco
3602i Meraki
24
Ruckus
7982
130
7756
39
0
CORPORATE OVERVIEW
This Isn’t the First Time We’ve Won…
Ruckus 7363
Aruba AP125
HP E-MSM460
Cisco 3502i
2010 2016
694M
2.8B
874M1.1B
Ethernet devices
Wi-Fi devices
Source: iSuppli 2012
A WORLD GOING WI-FIAnnual Unit Shipments
Wi-Fi Powers the Post-PC Era
Tablets
UltrabooksLightingEnvironmental
Systems
o Mobile data plans drive user demand for Wi-Fi
o No spectrum fees for Wi-Fi service providers
o Low cost/bit in wireless data capacity
WHY WI-FI?
Projectors
17
Lots of Choices: Everyone has a Thing
Big and Cloudy Roaming for Voice Access / Security
Warehousing Cisco Look-a-Like“Controller-Less”
High Density
18
ReliabilitySuper Low Cost
The Key to Better Wi-Fi: SINR
o When faced with interference, it’s SINR that matters
o Higher SINR = Higher data rates and capacity
o So how do you get a high SINR?
• You can either increase signal or decrease interference
• Adaptive (smart) antenna systems do both!
SNRSINR
ReceiveSignalLevel
NoiseFloorT I M E
20
RF Interference: Yesterday
Before
• Main source of interference was non-Wi-Fi
devices
• Wireless phones, microwaves, etc.
Connection Dropped!
Not my actual Mom
Neighbor A(Channel 1)
My Network(Channel 1)
RF Interference: Now
o Other Wi-Fi networks and all clients now main
source of interference – increasing year over year
and it won’t get better
Connection
OK
Connection
OK
Connection
OK
Connection
OK
Connection
OK
Connection
OK
Connection
OK
Connection
OK
Connection
dropped!
Connection
dropped!
Connection
dropped!
Connection
dropped!
Connection
dropped!
Connection
Dropped!
Connection
dropped!
Connection
dropped!
Ruckus built a better mousetrap
o Be a great
SPEAKER
o Be a better
LISTENER
Industry leading communications
Just two easy steps
o 19 Antenna elements
o Thousands of coverage patterns
o Smart switching, packet by packet
o Standard 802.11a/b/g/n/ac
o Additive to on-chip algorithms
o Patented
Ruckus Redefines Wi-Fi
BeamFlex™with BeamFlex
with Reference Design
More coverage
Higher capacity
Active interference rejection
Less self-interference
Dramatically higher reliability
Customer Test
Unrivaled Performance
TECHNOLOGY
o Radio Frequency energy similar
characteristics to light energy
• Unfocused light spreads energy all
directions this quickly diminishes over
distance
- Coverage in all directions, limits range
- Omni-directional antenna since 1926
• Ruckus Focus energy in one
direction = Longer Range Higher
Speeds
BeamFlex Real time Dynamic Antenna
Omni-directional Antenna
Unfocused energy does not
travel very far
Directional Antenna
Focused energy is more direct
and travels farther
BeamFlex in the real world
5-10 Mbps10-15 Mbps15-20 Mbps20-22 Mbps AP on upper floor
Source: Ruckus Customer
Test Location: Commercial high rise
building in Canada
Ruckus BeamFlex 802.11n
Array
Upper
Floor
Lower
Floor12
5 ft
12
5 ft
200 ft
200 ft
Omni /Patch Based AP = Low Performance
12
5 ft
AP
12
5 ft
200 ft
200 ft
More Consistent Performance, Better Range, Higher Density
o Beamforming has no mechanism to reject interference
o Beamforming works only while transmitting (downlink)
o BeamFlex improves receive (uplink) by focusing antenna gain
o BeamFlex mitigates interference by positioning antenna nulls in specific directions
Interference Rejection is Essential
29
Omni Directional Antennas Can’t Ignore Interference (It is the Interference )
Biggest source of Interference Your WiFi Network AP’s
Standard Omni 802.11g Enterprise APRuckus 802.11 AP
Automatic Interference Mitigation
Microwave Microwave
Real World Experience
Adaptive Polarization Diversity
Device orientation
accounts for up to 5x
performance differential
among products
VERTICAL
POLARIZATION
HORIZONTAL
POLARIZATION
o Better reception (PD-MRC) for
weak and hard to “hear”
devices
o Better transmission to devices
constantly changing their
orientation
Polarization Diversity in action
0
5
10
15
20
25
30
35
Lying DownUpright
1923
33 33
SN
R
SNR for Different Handheld Orientations (SNR)
No PD-MRC
With PD-MRC
Samsung Galaxy III-S approximately 1m from AP
o Testing used a 7363 (no PD-MRC) against a 7372 (with PD-MRC)
R
Dynamic PSK™
Benefit PSK 802.1X Dynamic PSK
Easy to setup, easy to use
Credential method that everyone understands
Easy to configure end-user devices
Supported by all client device types
Does not require RADIUS server or certificate authority
Unique credential for each user
Strong authentication and encryption
Easy to add, delete, and re-provision individual credentials
Ties an individual user or device to a credential
Valid users cannot decrypt data from other valid users
TRADITIONAL PSKshared PSK for all devices
unique PSK for each device (Ruckus)
*Per-User PSK “authentication” implicitly validates the credential – not quite as strong as
802.1X/EAP
33
Ruckus Dynamic PSK
Key = 1234567
This is “1234567”
Key = 1234567
This is “1234567”
Key = 1234567
This is “1234567”
Key = y4&KDV12
This is Bill
Key = v#T79!2j
This is Bob
Key = N8(%e2ja
This is Bruce
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔✔✔✔✔✔✔✔✔✔
RUCKUS WIRELESS PROPRIETARY AND
CONFIDENTIAL
What it Looks LikeWHAT HAPPENS WHEN?
Internet
Guest
New BYOD Devices Provisioned BYOD Guest
User
DatabaseTeacher
Resources
Student
Resources
Guest
Resources
Teacher SSID
Teacher
Student
SSID
Guest SSID
(hotspot)Onboarding
SSID
1. Users connect to a
provisioning SSID and are
re-directed to an
onboarding portal.
2. Users enter domain
credentials which are
verified against a user
database.
3. The user’s role
assignment and
permissions are
automatically determined
based on authentcaion.
4. Using Zero-IT, the device
is auto-provisioned with a
dynamic pre-shared key
and dynamically assigned
to the requisite WLAN.
5. Devices re-connect on a
secure WLAN, receiving
network permissions
according to their role. Student
o Visibility “Who’s device is this?”
o Self-registration
• Automatically registers and maintains client info on WLAN and Wired interfaces
- Operating System
- Operating System Hostname
o Control by device type
• Permit/allow
• Assign to VLAN
• Rate limit (Down/Up)
Client Fingerprinting Hostname: dstiff’s iPhone
MAC: 50:ea:d6:7c:30:e4
Dealing With Density
Dual-band802.11n
▪ Steers clients to 5GHz by
withholding probe and
authentication responses on
2.4GHz
▪ Doesn’t steer clients below RSSI
threshold set per WLAN
▪ Client table in each AP tracks:
▪ Client probe requests per band
▪ Avg. RSSI per band over last
minute
▪ Dual band support
▪ Table checked before responding
to client
Dynamic Band Steering for High
Capacity Before Band Steering
5GHz – 3 (18%)
2.4GHz – 14 (82%)
After Band Steering
5GHz – 14 (82%)
2.4GHz – 3 (18%)
5 GHz
2.4 GHz
o Leverages patented principles from BeamFlex™ to learn and select the best RF channel
o Uses live channel activity to learn what channels will yield the most throughput
o Assesses true channel capacity, not subjective noise and traffic measurements
o Evaluates all channels: 2.4 GHz access and 5 GHz backhaul
o Smooth client transitions using 802.11h
o System constantly determines proper channel; no configuration or monitoring
necessary
o Fast reaction (in seconds) to significant drop in throughput
o Significant capacity improvement observed in congested environments (25 -100%)
What is Channel Fly?
…And How Does It Work?
A predictive capacity management technique that uses statistical
modeling to pick the best RF operating channel
Channel 1 2 3 4 5
Observed
throughput80 24 160 30 12
It’s All About Real Channel Capacity2 . 4 G H z R F C H A N N E L
O B S E R V E D T H R O U G H P U T ( M b p s )
TI
ME
(mis
cro
seco
nd
s)
0
500Competing
approaches:
▪ Go off channel
to listen only
▪ Listen for
beacons, frame
errors, RF
interference
▪ Take a very small
snapshot in time
▪ Don’t provide a
complete view of
the entire
spectrum
oAutomatic provisioning• Auto-classification
• We Hear and understand the traffic Flow
• Priorities & per-user Data, Video, Voice
oPer-client, per-traffic-class queuing• Eliminates “slow” clients from slowing down others
• Fair airtime among clients of different speeds
• Smart Mesh-wide QoS policy enforcement
• Real Time Packet per Packet queuing
oPower-save optimizations for VoFI• WMM U-APSD
• Maximized data rates
• Minimized retransmissions
• Smart multicast-to-unicast conversion*
• Guarantees essential multicast delivery
• Per-packet transmit rate and signal path optimization
Smart Traffic Management (Air time fairness)
Flow Classifier
Client 1
Client 2
Client 3
Voice
Video
Best Effort
Background
Voice
Video
Best Effort
Background
Voice
Video
Best Effort
Background
Per Client Queues
Scheduler
•••
*Patent Awarded December 2009
Advanced Guest Access
o New Guest Access Templates
o Create multiple Guest Access WLANs
o Multiple devices with a single guest pass
o Easy/flexible guest pass creation
o Printout
o Send SMS with guest credentials
o Send email with guest credentials
o Visibility & management of the guest user
o Sponsor information
o Detail guest information
o Account management
41
BeamFlex vs. TxBF: How it works
RUCKUS PROPRIETARY AND CONFIDENTIAL
Omn
i
patte
rn
Tx1 – Data
Stream1
Ruckus
BeamFlex
Tx2 – Data
Stream1 TxBF
Signal
Strength
11ac Transmit
Beamforming
A
P
A
P
Not All Beams Are Created Equal
Client
Client
Client
Client
AP AP
AP AP
Antenna Pattern
Example: Chip-based
beamforming
Antenna Pattern
Example: Antenna-based
beamforming
Wasted
RF energy
Added
interferenc
e
Ruckus AP with internal Adaptive
Antenna
11ac Transmit Beamforming
43
BeamFlex vs. 11ac TxBF
RUCKUS PROPRIETARY AND CONFIDENTIAL
• Only supported by some 11ac
clients
• Not supported by 11a/b/g/n clients
• Minimal benefit to 1-stream clients
• No measured benefit to 2-, 3-, or 4-
stream clients
• Cannot simultaneously perform
spatial multiplexing with same radio
chains
• Poor directional signal control still
creates interference with neighbors
• Lacks polarization diversity for uplink
reliability
• Per-user, per-packet antenna
adaptation
• Improves signal quality and RF
reliability
• Works at the same time as TxBF or
spatial multiplexing on the same chain
• Works equally well for all clients:
11a/b/g/n/ac, 1-4 streams
• Directional power control reduces Wi-Fi
interference and overcomes RF noise
• MRC with polarization diversity (PD-
MRC) matches client antenna
orientation and improves uplink
Ruckus BeamFlex
Data Stream
(tx1)
TxBF
(tx2)
Ruckus Indoor AP Portfolio
R3002ss 11n
R6003ss 11ac
R7104ss 11ac3 MU streams
R7204ss 11ac4 MU streams, 160MHz
2.5GE
R3102ss 11ac
TODAY
Best
Better
Good
SpecialtyC5002ss 11ac3.0 DOCSIS &
EuroDOCSIS
R5102ss 11acMU-MIMO
2H 2016 2017
H5102ss 11acWall Plate
MU-MIMO
H3202ss/1ss
11acWall Plate
R6103ss 11acMU-MIMO,
160Mhz
C1102ss 11acWall plate
MU-MIMO
3.0 DOCSIS / EuroDOCSIS
Nov 2016
CY Q2 2017
Dec 2016
Mid-2017
Ruckus Outdoor AP Portfolio
P3002ss 11ac
T3002ss 11ac
Best
Good
7781-CM3ss 11nD3.0, 8x4
DOCSIS, EuroDOCSIS
Japan cert
Bridges
MSO-
specific
T7104ss 11ac Wave 23 MU streams, RAPS,
PoE In+Out, SFP, GPS,
Vac power
Better
T3102ss 11acMU-MIMO
DC-In, USB for IoT,
-40-85C 2H 2017
T6104ss 11ac Wave 2
3 MU streams, PoE In
Dec 2016
T811-CM4ss 11ac Wave 2D3.1, 32x8
DOCSIS, EuroDOCSIS
2H 2017
T5042ss 11acD3.0, 8x4
TODAY 2H 2016 2017
ZoneDirector 1200
o 5 to 75 APs, 2000 clients (for real!)
o 1 AP license granularity
o Simplified pricing
RuckOS 3.0 brings these to the Enterprise
Virtual Smart Zone
Target Applications:
• Medium to large scale deployments
• Centralized management for distributed offices
• Partner-hosted managed services (vSCG)
4 GE ports
4 GE + 2 10GE ports
SmartZone 100
Pricing / Licensing Simplification
SmartZone 100
vSCG
SCG-200
• Simple pricing
• Pooled licenses
• Transferable licenses between RuckOS-based platforms
• Granular AP licenses
• Add 2nd appliance to get active:active redundancy
• 90 day grace period before licenses are enforced
SmartAnalyticsConvergence of SPoT and SCI
SPoT
Location
Analytics
Dashboard
Location
Engine
SCI
WiFi
Reporting
Custom
Reports
Now
• V1.0 released
• Two distinct products
• Two sets of user logins
• Two diff look & feel
Smart Analytics
One Dashboard with
Data Derivation
Location Engine
End of 2016
• SCI2.0 and SPoT merge
• One product & price
• One dashboard, one engine
• VM and cloud options
Reports on
Infrastructure, Clients,
Location, Applications
API API
A
P
I
Introducing Ruckus Cloud Manager
Free 60 day Cloud trial!
Best in Class AP
RF/Beamflex
High Density
Indoor & Outdoor
Not bricked upon
service expiration…
meets
Ruckus Cloud Manager
Easy-to-Use, Modern UI
Self-Service Onboarding
Location/Analytics
Dedicated VAR Portal
Competitive Pricing
RuckOS
o Ruckus Proprietary and Confidential
Note: Future Support for Brocade/Ruckus
switching
Ruckus Cloud UI
Introducing simple yet sophisticated wi-fi management
Venues – the physical as
well as logical entity for a
campus, or a HQ or a
branch office
- Monitor traffic
- Set configurations
Single sorted list of all notifications
Popular actions are shown here
At a glance AP status
Ruckus Unleashed“Controller-less”
AP1
AP2
AP3
AP4
• ZD controller functionality integrated into the AP code
• Supported APs – R310, R500, R600, T300 and T301
• Solution max is 25 APs, 512 concurrent clients• Streamlined GUI• Migration options to a standalone controller and
Ruckus Cloud• Available now!
Primary
Standby
StandbyStandby
Br o c a d e Ca m p u s Po r t f o l i o Op t i o n s
57
• 48×1 GbE + 4×10 GbE SFP+
• Basic Layer 3
• Stackable
Brocade ICX 6450
1 GbE + 10 GbE
• 48×1 GbE + 8×10 GbE SFP+
• Redundant power supplies
• Redundant fan units
• Reversible airflow
• Advanced Layer 3
• Stackable
Brocade ICX 6610
1 GbE + 10 GbE
• 2.6 Tbps switching capacity
• 48×10 GbE + 12×40 GbE SKUs
• 32×40 GbE SKU
• 4×10 GbE breakout support
• Redundant power supplies
• Redundant fan units
• Reversible airflow
• Advanced Layer 3
• Stackable
• MCT
Brocade ICX 7750High-density 10 GbE + 40 GbE
• 48×1 GbE + up to12×10 GbE or 3×40
GbE QSFP+
• Redundant power supplies
• Redundant fan units
• Reversible airflow
• Advanced Layer 3
• Stackable
Brocade ICX 7450
1 GbE + 10/40 GbE
• 48×1 GbE + 8×10 GbE SFP+
• Full Layer 3
• Stackable
Brocade ICX 7250
1 GbE + 10 GbE
Function and Scalability
Pri
ce/P
erf
orm
ance
ICX 7150 SwitchesCost-effective, Entry-level, Layer 2/3 Stackable Campus Switch
58
ICX 7150-24
ICX 7150-48
ICX 7150-24P
ICX 7150-C12
ICX 7150-48PF
ICX 7150-48P
– 24GE, 4x1/10GE SFP+, 2x1GE RJ45
– 12GE POE+, 124W, 2x1/10GE SFP+, 2x1GE RJ45
– 48GE POE+, 370W, 4x1/10GE SFP+, 2x1GE RJ45
– 48GE POE+, 740W, 4x1/10GE SFP+, 2x1GE RJ45
– 48GE, 4x1/10GE SFP+, 2x1GE RJ45
– 24GE POE+, 370W, 4x1/10GE SFP+, 2x1GE RJ45
For internal use only
Ruckus WirelessWiFi Perfected
Josh Click
Territory Account Manager
jclick@brocade.com
Mobile: 612-968-5795
More information:
http://www.ruckuswireless.com
http://partners.ruckuswireless.com/user?destination=node/254
http://www.theruckusroom.net/
http://www.youtube.com/ search “ ruckus wireless”
Thank you !
Jiten Gori
Partner Account Manager
Jiten.gori@ruckuswireless.com
Mobile: 612-804-4197
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