job networking for product marketing & product management

Job Networking for Product Marketing & Product ManagementCHARLES DIMOV

@CDIMOVSTRATEGYD.O R G

Who is Charles?

• I am a: Marketing LeaderBusiness ManagerProduct ManagerEngineer

• I am NOT: a “NETWORKING EXPERT”

• I am: Professional like youJob eliminated Suddenly Looking for my next Role

Why?

• “80% of today’s jobs are landed through networking”(http://www.recruitingblogs.com/profiles/blogs/80-of-today-s-jobs-are-landed-through-networking)

• “hidden job market… accounts for up to 80% of hires”(Forbes – “6 Ways To Crack The 'Hidden' Job Market” – Dec2013)

• “Over 80% of today's jobs aren't advertised”(CNN Money – “The hidden job market” – Jun2009)

• “80% of Job Openings Aren't Advertised”(PayScale Career News – Mar2013)

Why?

• 7 Networking Books

• “Networking Experts”

• Advice … about …

Get Meeting

After Meeting

Meeting

Why?

• Frustrated

• Found very few Stats … to help understand if I was on track … or Way OFF Track

ADDRESSING

• MythBusting

• Personal Stats

• Networking Core

• Best Practices

• NOT ADDRESSED: - Pre Meeting: How to get- Post Meeting: Followup

Networking Myth

• “The “80% hidden” job market may have been the reality. 10 or 20 years ago”

• “It’s closer to 38% according to Hansen’s report

• ”2009-10 JOLTS data by Jobfully showed that number to be 40%”

• Higher Level: more focus on Networking

• KEY: 40% STILL A BIG NUMBER

So

urces:

(1) “Bu

sting

“80

% o

f All Jo

bs are H

idd

en” M

yth,” Jo

nath

an B

laine M

usin

gs, N

ov 20

12<

http

://ow

.ly/Q2p

EA

>(2

) “80

% o

f Job

Op

enin

gs A

re Un

advertised

” Steven

Ro

thb

erg, M

ar2013 <

http

://ow

.ly/Q2p

Kv>

My Stats“Hello” Response

Applications / OutReach

Company Interview

STOP

WIPWORKING

WORKINGSTOP

SELECTIVE

My Stats

Networking

Networking

Ph

oto

: Ju

lia F

ree

ma

n-W

oo

lpert, O

ct 20

06

<h

ttp://o

w.ly/Q

2OG

Y >

Networking TOO

• Targeted - Informational Interview- Value Pitch

• Open - Informational Interview- Getting Word Out- Connecting to Decision Maker

• Opportunistic - Getting CV out of the “Black Hole”

Meeting: Open

• Build Rapport

• Seek knowledge: - Market Trends- Growth Pockets- Where would they Search?- If Colleague: How would they sell you?

• Connections: - “Is there someone you know at XYZ firm?”- “Do you know any VP Marketing in High-Tech?”- “With whom else would you suggest I talk?”

Meeting: Opportunistic

• Build Rapport

• Application: - “Can you refer me internally for posted role … ?”- “Can you tell me who the hiring manager is for … ?”- “I applied, any chance you can forward my CV to Bob,

hiring Manager?

• Information:- “What can you tell me about the role/ dept /firm ?”- “What are the Key Challenges for this role / dept?”- “Is there a key Burning Imperative for this role?”- “What is the manager like?”

Meeting: Targeted - Informational

• Build Rapport

• Information:- “What can you tell me about the role/ dept /firm ?”- “What are the Key Challenges for this role / dept?”- “Is there a key Burning Imperative for this role?”- “What is the manager like?”- “What are some of the Pain Points in Marketing?”- “Tell me why you like XYZ”- “What are the Key Strengths of XYZ?”

• Lower Level Connection … to provide guidance

• Connection: - “Can you connect me with Director Marketing?”

Meeting: Targeted – Value Pitch

• Build Rapport

• Information:- “What is working particularly well at XYZ Marketing?”- “What is your growth direction?- “What are you finding to be the greatest challenge on

this growth path?”

• Value Pitch: - “Is there anything I can help you with as I have done…”- “Would you consider a proposal – to help solve that

challenge?”- “If I could work on that challenge, would you consider a

proposal on how I could help with that?”

Recommend

Comments & Best Practices

Networking for Product Marketing & Product ManagementCHARLES DIMOV

@CDIMOVSTRATEGYD.O R G