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Post on 24-Mar-2018
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#NRFbriefing
Johnny Campbell
Founder & CEO
Social Talent
@socialtalent
The State of
European Recruiting
Insights from the 2014
Global Sourcing
Survey
28,5 30 31,5 33 34,5 36 37,5
Sourcing Ability: Score
European Recruiters
versus
Asia & N. America
Sourcing
European recruiters are
considerably more skilled
in Internet Sourcing than
American Recruiters
94%
59%
55%
39%
85%
50%
50%
28%
99%
59%
52%
46% 0% 25% 50% 75% 100% 125%
YouTube
Social Network Use for Recruiting: LinkedIn
European Recruiters
versus
Asia & N. America Social Network Use for Recruiting: Twitter Social Network Use for Recruiting: YouTube Social Network Use for Recruiting: Facebook
Sourcing
European recruiters are
power LinkedIn users, and
are more likely to use
Twitter & YouTube for
Sourcing
European Recruiters
versus
Asia & N. America
Networking
13%
26% 21%
13%
55%
46% 48%
55%
21% 24%
28%
21%
0%
15%
30%
45%
60%
Europe Asia N. America Europe
LinkedIn Connections
European recruiters have
strong Networks on
LinkedIn, but are less
likely to be Power
Networkers
What method is a Recruiter more likely use to
contact a Passive candidate?
Connect Other
38% 30% 21% 6% 5%
Source: © 2014 Global Sourcing Survey, Social Talent & Alexander Mann Solutions
39% 23% 18% 6% 14%
50%
22%
26%
22%
40%
37%
34%
25%
0% 13% 25% 38% 50% 63%
Phone
InMail
ConnectConnect
Response Rates
by Medium
> 40% response
20-40% response
What do recruiters really do in their
daily Sourcing activities?
2104 recruiters monitored
1200 recruiters with performance data
49
17 7,5
37
Professional Networks
Other Social Networks
Job Boards
Others
Recruiters’ Average Activity Online
• 110 Webpages per day
• 7x more time spent on LinkedIn than Job Boards
• Average of 7 searches per day on LinkedIn
• 10% of all searches were Advanced Searches
• Just 5% of all searches contained Boolean
• Average 11 LinkedIn profiles viewed per day
• 50% of all LinkedIn searches are conducted
between 6 and 10am
Are your recruiters finding
7x more applicants from
LinkedIn than Job Boards?
0
2,5
5
7,5
10
12,5
SearchesConducted
LinkedInAdvanced
Searches Conducted
per day
High-performing
Recruiters conduct 50%
fewer searches per day
than Low-Performing
Recruiters
High-performing
Recruiters use Boolean
Search more often than
Low-performing
Recruiters
High-performing
Recruiters use LinkedIn
Advanced Search for the
majority of their Searches
High-performing
Recruiters conduct more
searches between 10am
and 2pm
What can we learn?
High-performing Recruiters:
• Run more accurate searches,
• Use Advanced Search more often,
• Use Boolean,
• Use the phone, and
• Are highly connected.
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