jonathan lockwood vp, corporate counsel, getty images march 7, 2013 brussels automated licensing...

Jonathan LockwoodVP, Corporate Counsel, Getty Images

March 7, 2013Brussels

Automated Licensing Solutions (low value high volume transactions)

An images perspective

98307825, Ian McKinnell/Photographer’s Choice

•About Getty Images

•Member of BAPLA and CEPIC

•Supporter of Copyright Hub and "CEPIC Exchange“

•Importance of images

•"Low Price," not "Low Value"

98307830, Ian McKinnell/Photographer’s Choice

1. What are you doing to facilitate “smaller scale” use of content (high-volume, low value transactions)?

2. What are the main problems or obstacles in the market place?

3. What approaches could improve the situation?

4. What added value could this Working Group bring, taking into account existing initiatives?

118321009, Jasper James/Stone

iStockphoto and Thinkstock

Introducing Connect

New creators and publishers of images = Disconnect with traditional image licensing

215818, Francesco Reginato/Stone

Back in the day...

53289219, George Marks/Retrofile

Now spoilt for choice

A shift in audience and economics

Blissfully posting images...but no budget

83002124, Matthew Paul/Photographer’s Choice

The world of right click

The way forward

What is ImageIRC ?

Fingerprinting Index:

Core image fingerprinting technology for creative and editorial imagery

An index including 139MM individual image fingerprints

Image metadata:

Rich metadata associated with registry images

Metadata includes, licensor(s), Image ID, ADP, photographer (amongst others)

API:

The component that powers the ImageIRC product suite

Also available as a stand-alone image recognition service

Like putting your card behind the bar

Post –UseBilling Services

CEPIC Exchange

Image Database+

Reverse Image Search Engine

...

Users:•Arrow•CMOs•Museums•Libraries•Publishers•Authors•etc

Searches by:•Authors•UIN*•Caption•Keywords•Reverse Image Search•etc

Source A

Source B

Source C

Source D

Source X

104374885, WowStockfootage/The Image Bank

For more information: www.picscout.comwww.gettyimages.com

125565271, Mystafa Iker/iStockphoto