Getty Images Media ManagerExpert digital asset management services

Paul GarrisonAccount Manager

www.gettyimages.com

Getty Images creates and distributes the world's best and broadest imagery collections, making them available in the most accessible and usable way -- 24 hours a day, every day. From contemporary creative imagery to news, sports, entertainment and archival imagery, our products are found each day in the full range of traditional and digital media worldwide.

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Agenda

Introduction to Getty Images

Creative and Editorial sitesMetadata impact on search

Overview of Media Manager and clientsMetadata is the driving force

Closer look at metadata models

Review of metasheet

Questions?

dv1576104, Hans-Peter Merten, Digital Vision

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Creative and Editorial Sites

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Some Existing Media Manager Customers

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Discovery Communications, Inc. is the leading global

real-world media company with operations in 170

countries and territories reaching 1.4 billion cumulative

subscribers. DCI’s over 100 networks of distinctive

programming represent 28 trusted brands including

Discovery Channel, TLC and Animal Planet.

This site has been built to provide a centrally located

library to house Royalty Free imagery for Discovery

Communications.

Total No. of assets - 14,545 Number of RF CD’s - 150Amount of space used ~43GB

Production Users in art buying purchase material from

Getty Images which is automatically uploaded and

also manage material from other suppliers in Media

Manager

End Users in creative services, search, browse, and

download material

Discovery Communications Provide a centralized RF Image library

Discovery Communications are using the generic Media Manager homepage. It was important for them that it remained branded so that everybody using the library realised that it was supplied by Getty Images

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Moët & Chandon is the largest brand and

manufacturer of champagne in the world with its

headquarters in Epernay France and a regional office

in the US

This site has been built to provide a centrally located

library to house photo assignment imagery for Moët &

Chandon. In the future, the site will also house

selected Brand Materials, Presentations, and Sales

Elements

Production Users in public relations and in Getty

Images Photo Assignments upload, manage and

distribute material

End Users in brand management, search, browse, and

download material

Moët & ChandonProvide a central area for assignment imagery

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INGProvide a central area for brand communication and stock imagery

ING is a global financial services company that

provides a range of banking, insurance and asset

management services in over 50 countries. In its

wholesale banking activities, ING operates worldwide

with a primary focus on the Benelux countries. In the

United States, it provides retirement services and life

insurance.

ING Photo Central is a tool for graphic designers and

ING's agency partners. They are storing the stock

imagery, assignment photography, guidelines, logos

and PowerPoint presentations

Production Users in marketing, creative services and

in Getty Images Photo Assignments upload, manage

and distribute material

End Users in design brand management, search,

browse, and download material

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General MotorsDistribute marketing material and collaborate with partners and agencies

General Motors Corp, the world's largest vehicle

manufacturer, employs about 325,000 people globally.

They use Media Manager to store and distribute audio,

film, picture, Quark and PDF files promoting the various

GM brands. They provide access to external agencies,

dealers and departments worldwide to ensure the

effective distribution of marketing and brand collateral

~145,000 assets ~31,000 users under management

Production Users in marketing, partner, & agencies

upload, manage and distribute material

End Users in dealerships, sales and design search,

browse, download and distribute material

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Customer Challenges

Not being able to keep track of approved images and licenses, which leads to…

• Unauthorized usage fees• Duplicate purchasing

Spending time hunting for images or handling image requests

Hassles sharing files with clients or partners via FTP or email

Fulfillment costs, physically distributing the material out to a global customer base.

BF1237-003, Tim Flach / Riser