journey to radiance usa part 1

Flor-Essence 2009 - 2010

Journey to Radiance

FlorEssence-Restoring Our Lead

• Marketing Direction

• The New FlorEssence Radiance Campaign

• Selling Tools

• Supporting Product

FlorEssence

Marketing Direction

Flor-Essence: Re-focused

• New creative • Build on the Biological Age Concept• Expand Flor-Essence to the Brand women

associate with renewal– New FlorEssence 7 day Purification Program - Jan 2010

– New FlorEssence Women’s Radiance Program – Feb 2010

– New FlorEssence tonic line extension – October 2010

FlorEssence:Re-focused cont’d

– Purity and Radiance– Balance and Well Being– Build on the Brand

• FlorEssence more than Tea• Use kits to encourage continued use• Reward for each purchase• Consumer in Pack Redemption Voucher

The FlorEssence Radiance Campaign

Media Ads

FE Floor Display

Holds:• 6 x 17oz• 6 x 32 oz• 9 x FE Cream• 8 CDs and Booklet• 25 Rack Cards

Interactive CD and BookletCD Contains:• Interactive Biological

Age Questionnaire• 10 Reasons• Radiant Health Booklet• Flora Product

Catalogue• FlorEssence Cream

Brouchure

Biological Age Survey Reward

• Customer takes the CD home• Completes the Survey. It will indicate a

recommended purchase and print out a coupon:

- $ 5.00 for a 17 oz - $ 10.00 for a 32 oz - $ 15.00 for 3pack- Everyone will receive a $ 5.00 FlorEssence

Cream coupon.

Rack Card