jÚlia tomÁs new challenges in the european area: young scientist’s 1st international baku forum,...
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JÚLIA TOMÁS
NEW CHALLENGES IN THE EUROPEAN AREA:
YOUNG SCIENTIST’S 1ST INTERNATIONAL BAKU FORUM, BAKU, AZERBAIJAN, 20-25 MAY.
ON EUROPEAN POLICAL COMMUNICATIONS
Political communications
Political publicityDeliberationPolitical marketing
Tool to facilitate debate and confrontations.
Therefore citizens are not only receivers but also senders of messages. This is ultimately the basis of all mutual relationships.
European political communications
Strategies and tactics of communication to inform and engage the European citizen
Information disclosure and marketing tacticsChallenges:
How to explain the institutions functioning to over 503.5 million people in a huge geographical space in twenty-three languages?
How to disseminate the exact same message simultaneously in so many different cultures?
• Media, News, Symbols
European citizen?
French revolution (1789-1799): concept of citizenship
German theories (19th century) : shared culture, common language
Ronan’s theory (1882): will to live togetherCivic identity: relationship between
institutions and citizens
European integration
European political debate
Right-left continuumIntegration-independence
Inaudible citizen’s voice European political dynamics are elite-driven
European democratic deficit
DG Communication - main tasks
European Commission: Renders EU citizens more aware of EU policies by
delivering the policy message through media Allows the Commission to be better informed on trends
in public opinion Offers communication services (web communication,
speechwriting, audiovisual services, media networks)
European Parliament Ensures that the media, the public and opinion leaders
(associations, civil society bodies and local elected representatives) are aware of the role, operation and views of the European Parliament.
Simbolic tactis
European Hymn (Beethoven’s Ode to Joy)
How the citizen perceives the news
Highly complex articles general loss of interest
Gap between the institutions and the public
Predominance of national viewpoints
General growing distrust in the institutions
Communications are geared towards the elite rather than to the general public
Impression of a faceless technocratic bureaucracy
Conclusions…
Need to further develop European political communications
Extensive list of tactis and strategies, but too much information kills the information
Absence of a European public space
Lack of European collective identity
We need to write a European utopia…
JÚLIA TOMÁS
THANK YOU
ON EUROPEAN POLICAL COMMUNICATIONS
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