julien fourgeaud en tedxlaspalmas

From a kid’s dream to a cultural phenomenon

Julien Fourgeaud @jfourgeaudBad Piggy Bank Manager & Magician

Julien.fourgeaud@rovio.com

Rovio, a steady burning fire

A story of 3 young students, passionate about gaming.

3 students• Niklas Hed• Jarno Väkeväinen• Kim Dikert

Assembly 2003• Game competition

– Sponsors: HP & Nokia

• Presented their mobile game– “Kings of the Cabbage World”– Real-time multiplayer

Victory & Next steps• Won their category• Asked advices from jury

– Opportunities in that space– Should go ahead and build something

bigger

• Set up Relude and sold “Kings of the cabbage world” to Sumea (Digital Chocolate)

51 games before the hit…

Angry Birds – the foundations

From a good idea to delivering the dream.

Iconic characters

Simple but powerful gameplay

Sharing the story

A good story spreads well when seeded at the right places.

Local markets

CommunitySocial presence

•Answering questions

•Relaying good content

•Listening to requests

Route to successCouple of tips to make things happen

Tips and tricks• Thing big but start small• Execution is essential• Build your community• Deliver!• Delegate• Partner

Focus on People!• Consumers

– What do they need?– How do they communicate?– Who are they?

• Colleagues– In a startup, everyone is essential– People are the ones making things

happen– Trust is essential

Julien Fourgeaud @jfourgeaudBad Piggy Bank Manager & Magician

Julien.fourgeaud@rovio.com