julien fourgeaud en tedxlaspalmas
DESCRIPTION
Presentación de uno de los componentes de Angry Birds en TEDxLasPalmasTRANSCRIPT
From a kid’s dream to a cultural phenomenon
Julien Fourgeaud @jfourgeaudBad Piggy Bank Manager & Magician
Rovio, a steady burning fire
A story of 3 young students, passionate about gaming.
3 students• Niklas Hed• Jarno Väkeväinen• Kim Dikert
Assembly 2003• Game competition
– Sponsors: HP & Nokia
• Presented their mobile game– “Kings of the Cabbage World”– Real-time multiplayer
Victory & Next steps• Won their category• Asked advices from jury
– Opportunities in that space– Should go ahead and build something
bigger
• Set up Relude and sold “Kings of the cabbage world” to Sumea (Digital Chocolate)
51 games before the hit…
Angry Birds – the foundations
From a good idea to delivering the dream.
Iconic characters
Simple but powerful gameplay
Sharing the story
A good story spreads well when seeded at the right places.
Local markets
CommunitySocial presence
•Answering questions
•Relaying good content
•Listening to requests
Route to successCouple of tips to make things happen
Tips and tricks• Thing big but start small• Execution is essential• Build your community• Deliver!• Delegate• Partner
Focus on People!• Consumers
– What do they need?– How do they communicate?– Who are they?
• Colleagues– In a startup, everyone is essential– People are the ones making things
happen– Trust is essential
Julien Fourgeaud @jfourgeaudBad Piggy Bank Manager & Magician