june 1 presentation ppt

FACEBOOKMAP

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QuickTimeª and aAVC Coding decompressor

are needed to see this picture.

http://www.youtube.com/watch?v=QzZyUaQvpdc

SOWHAT?

L P 3 2S O W H A T ?

89%

59%

OF INTERNET USERS HAVE LOOKED ONLINE FOR INFORMATION ABOUT ANY OF 15 HEALTH TOPICS SUCH AS SPECIFIC DISEASEOR TREATMENT

THAT’S 59% OF ADULTS.

Source: The Social Life of Health Information, Pew Internet 2011

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Source: The Social Life of Health Information, Pew Internet & American Life Project 2011

THE CONSUMPTION OF HEALTH INFORMATION ONLINE

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Source: Capstrat & Public Policy Polling, April 2010

GOOGLE’S WORD IS SECOND ONLY TO DOCTOR’S ORDERS

2XGOOGLE NAMED AS INFLUENCERON HEALTH DECISIONS MORE THAN TWICE AS OFTEN AS NURSESPHARMACISTS, ADVOCACY GROUPS,& FRIENDS OR FAMILY

Doctor Influence: 44%

Google’s Influence: 22%

WHATNOW?

L P 3 2H O S P I T A L M A R K E T I N G

PARADIGM SHIFT

Source: Acys Interactive in Partnership with Equation Research, 2011

Percentage of Institutions

Core

L P 3 2H O S P I T A L M A R K E T I N G

PARADIGM SHIFT

Source: Acys Interactive in Partnership with Equation Research, 2011

Percentage of Institutions

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IN OTHER WORDS

Source: Acys Interactive in Partnership with Equation Research, 2011

Percentage of Institutions

L P 3 2H O S P I T A L M A R K E T I N G

Source: Hospital Social Network List: ebennett.org/hsnl

3,289HOSPITAL SOCIAL NETWORKING SITES

TODAY THERE ARE

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956777

HOSPITALS USING SOCIAL MEDIA

FACEBOOK PAGES

Source: Hospital Social Network List: ebennett.org/hsnl

723FOURSQUARE PLACES

714TWITTER ACCOUNTS

LINKEDIN ACCOUNTS

BLOGS

469120

L P 3 2G E T W I R E D

THE POWER OF THE EVANGELIST70.13% OF HEALTH ORGANIZATIONS REPORTED THAT THEY WERE SOMEWHAT TO MAJORLY IMPACTED BY AN EVANGELIST’S PASSION ABOUT SOCIAL MEDIA

HOWTOGETWIRED

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FIRST STEPS

SOCIAL MEDIA POLICY

FUNDRAISING

WEBINARS & ONLINE ORIENTATIONS

INTERNAL MARKETING

SOCIAL INTEGRATION

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POLICY

CLEAR

DISPLAYED ON SOCIAL PROPERTIES

ENCOURAGE COMMUNITY MEMBERS TO HELP REGULATE THE STANDARDS WITHHELD WITHIN THE COMMUNITY

Create a policy and stick with it.

http://bit.ly/policytips

GET INSPIRED: 5 SOCIAL MEDIA POLICY EXAMPLES

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FUNDRAISING

PAYPAL BUMP

PROCRASDONATE

CAUSES

SUPPORTER WALL

Turn supporters into active ambassadors.

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ONLINE TRAINING SAVES TIME

RECORD ONCE, PLAY FOR EVERYONE

TRACK VIEWERSHIP & ENGAGEMENT

GAUGE COMPREHENSION WITH ONLINE TESTS

GET INSPIRED: THE KAHN ACADEMYhttp://bit.ly/kahnacademy

LONDON SCHOOL OFBUSINESS & FINANCE

The Facebook MBA

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INTERNAL FORUMS & EMAIL

FLEXIBLE UPDATES WHEN YOU WANT THEM

NOT EVERYTHING NEEDS TO BE THROUGH EMAIL

TRACK VIEWERSHIP & ENGAGEMENT

GET INSPIRED: ROTAVILLE

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SOCIAL INTEGRATION

RECRUITMENT

RETENTION

SHARING THE MESSAGE

CREATING A NETWORK OF AMBASSADORS

STORYTELLING

SPREADING THE STORY HELPS WITH:

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SOCIAL INTEGRATIONSOCIAL SHARING

ARNOLD PALMER HOSPITAL IN ORLANDO

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SOCIAL INTEGRATIONFACEBOOK

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SOCIAL INTEGRATIONVIDEO

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SOCIAL INTEGRATIONTWITTER

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SOCIAL INTEGRATIONBLOGGING & SOCIAL MEDIA

“It felt like we were making a difference when

my team spent an hour or so a week poking

around.” - Marc Needham, Director of Web

Technology at Scripps Health San Diego

WHAT’SNEXT

L P 3 2W H A T ‘ S N E X T

INSTANT GRATIFICATION

HOW DO YOU KEEP UP WITH A GENERATION OF VOLUNTEERS WHO EXPECT

?

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Gamification - The process of using game thinking and game mechanics to solve problems and engage users.

L P 3 2W H A T ‘ S N E X T

$2.18 BILLION - PROJECTED 2012 SOCIAL GAMING REVENUE

AVERAGE FARMVILLE PLAYER IS A 38 YEAR OLD FEMALE

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Farmville, Burger Queen, & Airport Mania

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DESIGN DESIRABLE RESULTS

DESIGN RESULTS TO CREATE LOYALTY

SATISFY THE KILLERS, ACHIEVERS, SOCIALIZERS, & EXPLORERS

GET INSPIRED: TOM CHATFIELD, JANE McGONIGALgamification.org/wiki/Gamification_Videos

L P 3 2W H A T ‘ S N E X T

Use new media channels to share the reasons why people volunteer in the first place.

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L P 3 2R E S O U R C E S

• 5 Healthcare Social Media Policy Examples: http://www.healthcarecommunication.com/Main/Articles/6847.aspx

• Tapping into the Power by Getting Personal: The industry can no longer conduct business as usual. It must get personal by using social media to build healthy relationships: http://viewer.zmags.com/publication/6b41916c#/6b41916c/27

• Hospital Impact.org - http://www.hospitalimpact.org/ - (Posts like “The Art of Hospital Blogging,” “Dissecting the Role of a Patient Advocate” and other thoughts on patient experience and the future of healthcare.

• Healthcare Social Media Policy List: http://ebennett.org/hsnl/hsmp/

• Hospital Social Network List: http://ebennett.org/hsnl/