june 26 - kansas city, kansas presentation

Site Trade Area A

Market SizePopulation: 73,483Households: 27,647

Market Buying PowerAgg. Neighborhood Income: $1.7 BAverage Household Income: $46,000Income per Acre: $71,000

Site Trade Area B

Market SizePopulation: 85,826Households: 27,647

Market Buying PowerAgg. Neighborhood Income: $2.1 B Average Household Income: $51,000Income per Acre: $102,000

Source: U.S. Census Bureau, 2000 and Social Compact Harlem DRILLDOWN, 2008

Where do you want to develop?

Census 2000: KCMO District 3

Market SizePopulation: 73,483Households: 27,647

Market Buying PowerAgg. Neighborhood Income: $1.7 BAverage Household Income: $46,000Income per Acre: $71,000

DrillDown: KCMO District 3

Market SizePopulation: 85,826Households: 27,647

Market Buying PowerAgg. Neighborhood Income: $2.1 B Average Household Income: $51,000Income per Acre: $102,000

Source: U.S. Census Bureau, 2000 and Social Compact Harlem DRILLDOWN, 2008

Same Area, Different Market Info

Census Problem

Undercounts first year Misses pockets of development in

subsequent years Updated data available only at the city

level

Kansas City, KS

Census 2000 Population: 146,866

Census 2006 Estimate: 142,266

Population decrease of -3%?

Contrary Evidence

New Building permits all time high over the last decade

Tremendous retail growth in Western Part Lowest home prices in the area Influx of immigrants

USPS 2008 Counts

Residential nonvacant addresses for Wyandotte County: ~62,000

Average Household Size: ~2.6 Rough Population Count: ~162,000 Versus ~158,000 in 2000

The DRILLDOWN Social Compact, nonprofit funded by a coalition of

Banks and retail companies to improve inner-city marketability.

An estimate of the urban population using multiple data sources from federal, state & city levels

Transactional data: utility use, purchases, and property information.

The DRILLDOWNAsset Data Drives Urban Investment

Uncovers hidden market assets, like population, true purchasing power, and the informal economy

Backed by Brookings, ICSC, the Federal Reserve, top 100 marketing retail research departments.

Conducted in over 100 urban neighborhoods resulting in nearly one billion in investment

15 cities to date, three more coming on in 2008. www.socialcompact.org

DrillDown Impact in Other Cities Houston – Results provide solid case for redevelopment of

Gulfgate Mall and surrounding area.

D.C. - Key to attracting Target and Giant to two urban neighborhoods.

Harlem – $1 billion in cash economy. Fleet setup two branches, 3 atms and a micro-lending facility.

Cleveland - $820 million cash economy results in KeyBank establishing new branches and strategy to increase banking in urban core neighborhoods.

DrillDown: How Does It Work?

Transactional data versus reported data

Use multiple 'layers' of data

Overlay, one dataset may capture

DrillDown: How Does It Work?

CensusAddress 1Address 2Address 3Address 4Address 5

DrillDown: How Does It Work?

Census CreditAddress 1Address 2Address 3Address 4Address 5

DrillDown: How Does It Work?

Census Credit PermitsAddress 1Address 2Address 3Address 4Address 5

DrillDown: How Does It Work?

Census Credit Permits WaterAddress 1Address 2Address 3Address 4Address 5

Sample of the Data Sets

Credit Bureaus (3) MLS/Home Sales Claritas Consumer BLS Cons Exp Rep ESRI Business Ind. IRS Records USPS Records

Water/Electricity Building Permits Demolition Permits Public Housing Parcel Data Tax Assessment Payday/Banks/Retail

P opulation Change DrillDown 2007 & Census 2000

462,255

533,117

0

100,000

200,000

300,000

400,000

500,000

600,000

A vg In come D rillD ow n 2007 & C en su s 2000

$48 ,125

$57 ,326

$0

$15 ,000

$30 ,000

$45 ,000

$60 ,000

$75 ,000

Includes Informal or Cash Economy

District Map

Districts Overview

Population : The DrillDown estimates show significant change in all Districts, the largest in Districts 1, 3 and 5

Income: Average household income is higher in all Districts, with large spikes in District 3 and 5 due to the informal or cash economy.

Districts Overview

Cash Economy: Large cash economy in Districts 3, 5 and 6.

Density is a critical market asset in District 3 and 4, demonstrating the highest per acre purchasing power across the city.

Population Change DrillDow n 2007 & Census 2000

9 6 ,1 8 6

8 5 ,8 2 67 8 ,5 7 2

9 4 ,0 7 4

8 0 ,0 4 3

9 8 ,4 1 6

0

2 5 ,0 0 0

5 0 ,0 0 0

7 5 ,0 0 0

1 0 0 ,0 0 0

District 1 District 2 District 3 District 4 District 5 District 6

A v g In c o m e D rillD o w n 2 0 0 7 & C e n s u s 2 0 0 0

$ 7 0 ,1 3 8

$ 4 1 ,1 1 3

$ 6 7 ,0 8 6

$ 5 0 ,0 4 1

$ 6 1 ,7 8 4

$ 5 3 ,7 9 3

$ 0

$ 1 5 ,0 0 0

$ 3 0 ,0 0 0

$ 4 5 ,0 0 0

$ 6 0 ,0 0 0

$ 7 5 ,0 0 0

D is tric t 1 D is tric t 2 D is tric t 3 D is tric t 4 D is tric t 5 D is tric t 6

Inc ludes In form al or Cash Econom y

Purchasing Power Per Acre DrillDown 2007 & Census 2000

$102,706

$236,803

$57,763$40,963

$25,529$33,390

$0

$50,000

$100,000

$150,000

$200,000

$250,000

D istr ic t 1 D is tr ic t 2 D is tr ic t 3 D is tr ic t 4 D is tr ic t 5 D is tr ic t 6

DrillDown Package

Additional Data – retail leakage, credit report penetration, vacancy rates

Monthly Webinars Desktop Application - quick (SIMPLE) data

access using google map platform Custom reports with CDCs on a

purchase/request basis for developers 6 month updates

DrillDown Cost

Yearly cost: $20,000

Match from Foundations and Corporate sponsors of $20,000

Commitment for three to five years

DrillDown Implementation

Point Person from each CDC/corridor partner

Point Person from KCK October for Data January for first report

Questions?

For More Information:

Dan Melton, PhD, MPA

KCUMA Coordinator

dmelton@nonprofittechnologies.com

http://www.kcuma.org