june cory of my mustard at the university of hertfordshire
Post on 28-Nov-2014
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“organize all the world’s information and make it universally accessible”
Keywords
Be specificAsk your Nan
PluralsMisspellings
Ad Text
• Buy• Now/Today• Free• You• Make promises• Use emotion• !• Test & monitor
Landing Page
• Must relate to the keyword used
• Must deliver what the ad promised
• Must have a strong call to action
• Must have speedy page load
Timing
• Be online in minutes
• Stop immediately
• Exploit events & industry news
• Weekdays only?
• Increase revenue by reinvesting profit£1,000 initial investment in AdWords
£1.00 CPC ≥ 1,000 clicks
5% conversion rate = 50 sales
Average sale = £100
£1K investment returns £5K in sales
Reinvest profits, increase budget
How AdWords Can Pay for Itself
IMMEDIATE
TARGETED
MEASURABLE
But is it COST EFFECTIVE?
In 2009 we spent
£250,000 of our clients’ hard earned cash …..
…and turned it into
£5,000,000
of new business for them
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