kathy kastner patient_centricity

Patient Centricity Summit Canada 2013

Kathy Kastnerblogger, curator, tweeter

Ability4Life.com, BestEndings.com @kathykastner

Who am I?

10 sec MedSchool: YouTube

I am your market

•Woman• Mother•Wife• Friend• Community member

I take your drugs

The goodThe bad The confusingThe ‘learned intermediary’The attitude

The Disconnect

• Access: The Bottom Line

• Better Health Outcomes

Patient Experience

• Expectations• Disappointments• Errors• Harms

Whole Patient Journey

In between doctor’s visits we

• live our lives• have our communities• get advice and input from many

sources:– IRL–Virtually

Going Social: it’s personal

• Twitter 3 billion health tweets• Blogs• Forums

Any of these your patients?symplur.com/healthcare-hashtags

Susannah Fox: 2011 pewinternet.org

“online resources, including advice from peers, are a significant source of health information in the U.S.

As broadband and mobile access spreads, more people have the ability – and increasingly, the habit – of sharing what they are doing or thinking.”

Take Away

• Go where patients are• Lurk, listen, follow• Become (long-term) change-agents

Numbers anyone?pewinternet.org