keller williams family reunion: blogging class
Post on 09-May-2015
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How to Generate Leads Through Blogging
eAgentC Technology Training Room
Sponsored by
- Jonathan Osman
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Presenter
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Jonathan Osman
Charlotte, NC
Leader: Charlotte House Hunter Group
Blogger that Sells Real Estate
Facebook.com/CharlotteHouseHunter
Twitter/ResideCharlotte
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What We Will Cover
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• What is a Blog?
• Types of Blogs
• Blogging Works 4 Ways
• How to Blog
• Final Tips
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What isA Blog?
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What is a Blog?
A website containing commentary or entries in reverse-chronological order (newest entries first).
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Types Of
Blogs
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Written Blog
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eAgentc Blog (3.10 AWEBS)
ActiveRain
Trulia Blogs
Wordpress
Blogger
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Links to IDX / Calls To Action
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TALK.REALTOR.COM
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Links to IDX / Calls To ActionLinks to IDX /
Calls To ActionLinks to IDX /
Calls To Action
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Microblog
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Twitter & Facebook
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Photo Blog
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Flickr
Posterous
Picasa
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Video Blog
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YouTube
Viddler
Ustream
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How Blogging
Works
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SEO
Provide local content, users will discover your content through the search engines
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Local Expert
You will shine through as the local real estate expert for your niche
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Drive Traffic
A popular blog can be used drive traffic to your website or microsites
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Open Up Doors
By demonstrating your competency to communicate, a successful can lead to bigger and better things
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Helps You to Connect With Clients
Buyers are looking for information and an agent the provides intelligent delivery of that information will win that client
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How To
Blog
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Choose Your Audience
• Referral Agents
• Foreclosure Asset Managers
• Particular Niche of Buyers
• Condos
• First Time Home Buyers
• Relocation
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Choose Your Audience
• Niche Location
• Neighborhood
• City
• Landmarks (Lakes, Mountain)
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Consider the Topics
• What are the questions your audience is asking?
• Search your email history for topics
• Share home buying tips
• Market Stats for Your Area
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Create Call to Action Links
Place links in your blog posts and along your sidebar to help readers obtain more information
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Use Keywords in your Writing
• Visit Google Keyword Tool to search for the popular keywords for your area / topic
• Be mindful of the topics you are writing about
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Consistency in Posting
Make Blogging apart of your daily or weekly Lead Generation activities.
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Use Tags Or Categories
1. Helps to Organize Your Posts
2. Are aggregated into the search engines
- Example: Short Sales, First time home buyers, <City Name>
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FinalTips
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Final Tips
• Keep it Interesting
• Don’t use Jargon
• Proofread Your Posts
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Final Tips
• Keep it Accurate
• You’re not the only measuring stick
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Thanks for Being Here!
Don’t forget to complete your evaluation!
How to Generate Leads Though Blogging
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