ken's social marketing toolkit for your new book

Post on 01-Nov-2014

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I pulled together this Toolkit to help authors who contributed to a new book to promote themselves (and the book!) with social media. === #1 Don’t tell, show #2 Share what you know #3 Create an editorial calendar #4 Driver influencers to your content #5 Fully leverage your email signature line === "Apponomics: The Insider's Guide to a Billion Dollar App Business" Get your free copy of the book here: http://www.inmobi.com/apponomics/!

TRANSCRIPT

Toolkit010

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1. 8VH�\RXU�HPDLO�VLJQDWXUH�OLQH�WR�SURPRWH�\RXU�SDUW�LQ�Apponomics

2. 8SGDWH�\RXU�/LQNHG,Q�SURÀOH�WR�VKRZ�\RXU�UROH�DQG�VKRZ�RII�\RXU�FUHG�

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Ken’s Toolkit

Toolkit011

Twitter:• 0DNH�VXUH�\RXU�SURÀOH�LV�FRPSOHWH�XS�WR�GDWH�• %H�VXUH�WR�LQFOXGH��$SSRQRPLFV�DQG�KDVKWDJJHG�NH\ZRUGV�UHOHYDQW�WR�\RXU�FRQWULEXWLRQ�WR�

Apponomics�LQ�\RXU�SURÀOH�DQG�SRVW�WH[W�• 7ZHHW�OLQNV�WR�FRQWHQW�VXFK�DV�QHZV��GHYHORSPHQWV�DQG�XSGDWHV�DURXQG�Apponomics (we will also

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• &UHDWH�7ZLWWHU�OLVWV�RI�Apponomics�FRQWULEXWRUV�DQG�LQÁXHQFHUV��7KLV�ZLOO�DOORZ�\RX�WR�IROORZ�D� FXUDWHG�VWUHDP�RI�JUHDW�FRQWHQW�IURP�\RXU�IHOORZ�FRQWULEXWRUV��1R�QHHG�WR�VWDUW�IURP�VFUDWFK�KHUH� we will create and share lists to get you started.

LinkedIn:• 0DNH�VXUH�\RXU�SURÀOH�LV�FRPSOHWH�XS�WR�GDWH��• Grow your targeted connections.

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• ,QFOXGH�D�SUHIHUUHG�GRZQORDG�OLQN�WR�Apponomics�LQ�\RXU�SRVW�VLJQDWXUH�OLQH�IRU�DOO�SRVWV�\RX� SXEOLVK�WR�\RXU�*URXS�V��

• &RPPHQW�RQ�WRSLF�VXEMHFW�PDWWHU�H[SHUWV�VRFLDO�LQÁXHQFHUV·�SRVWV�

Toolkit012

Slideshare:• 8SGDWH�\RXU�SURÀOH�• 3RVW�LQIRJUDSKLFV�YLVXDOV�RI�ERRN�FRQWHQW�UHOHYDQW�WR�\RXU�FRQWULEXWLRQ�• Follow targeted people to grow your network.

• 8SORDG�DQ\�SUHVHQWDWLRQV�UHOHYDQW�WR�\RXU�FRQWULEXWLRQ�WR�Apponomics.

Google+:• 0DNH�VXUH�\RXU�SURÀOH�LV�FRPSOHWH�DQG�XS�WR�GDWH�DQG�QRWHV�\RXU�FRQWULEXWLRQ�WR�Apponomics.• *RRJOH���DV�VRFLDO�QHWZRUN��LV�VWLOO�¶XQGHU�FRQVWUXFWLRQ·�LQ�PDQ\�ZD\V��3HRSOH�DUH�QRW�XVLQJ�LW�WR�

connect with other people as much as they are using it to connect their published content with

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• <RXU�SURÀOH�RQ�*RRJOH��LV�WKH�YHU\�ÀUVW�VHDUFK�UHVXOW�ZKHQ�SHRSOH�VHDUFK�IRU�\RXU�QDPH�RQ�%LQJ��Who knew?

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across the mobile app space.

Toolkit013

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content around the book, as well as all the contributors to Apponomics. There is a real opportunity

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perts brought together by the book.

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Toolkit014

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• Also use Snapchat as you would Instagram or Twitter to capture and share speaking engagements

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Toolkit015

Why Google authorship is a BIG deal, and what to do*RRJOH�DXWKRUVKLS�DOORZV�\RX�WR�FRQQHFW�FRQWHQW�WKDW�\RX�FUHDWH�WR�\RXU�*RRJOH��SURÀOH��%\�PDNLQJ�WKLV�FRQQHFWLRQ��\RX�DOORZ�VHDUFKHUV�WR�JHW�D�QXPEHU�RI�SLHFHV�RI�LQIRUPDWLRQ�DERXW�\RX�ULJKW�WKHUH�RQ�WKH�VHDUFK�UHVXOWV��,W�ZLOO�DOORZ�\RX�WR�WLH�WKH�FRQWHQW�\RX�FUHDWH�WR�\RXU�RQOLQH�LGHQWLW\�DQG�SURYLGH�D�VQLSSHW�IXOO�RI�GHWDLOV�DERXW�\RX�DV�DQ�DXWKRU��%XW�WKH�UHDO�EHQHÀW�LV�YLVLELOLW\��,QFOXGLQJ�DQ�DXWKRU�GHWDLO�VQLSSHW�LQ�RUJDQLF�VHDUFK�UHVXOWV�ZLOO�PDNH�\RXU�FRQWHQW�VWDQG�RXW�IURP�WKH�UHVW�RI�WKH�VHDUFK�UHVXOWV�DQG�HQFRXU-DJH�VHDUFKHUV�WR�FOLFN�RQ�WKH�OLQN��/LQNV�ZLWK�YHULÀHG�DXWKRUV�RIWHQ�DSSHDU�KLJKHU�LQ�VHDUFK�UHVXOWV�DQG�ZLOO�LQFOXGH�WKH�SURÀOH�SLFWXUH�IURP�\RXU�*RRJOH��SURÀOH�

How to Set Up Google Authorship*RRJOH�$XWKRUVKLS�FDQ�EH�VHW�XS�LQ�WZR�VLPSOH�VWHSV��)LUVW��YLVLW�WKH�3URÀOH�VHFWLRQ�RI�\RXU�*RRJOH���DFFRXQW�DQG�FOLFN�WKH�(GLW�3URÀOH�EXWWRQ��7HOO�*RRJOH�WKDW�\RX�DUH�DQ�DXWKRU�IRU�WKH�VLWHV�WKDW�DUH�SRVW-LQJ�\RXU�FRQWHQW�E\�DGGLQJ�WKHLU�85/V�WR�WKH�¶&RQWULEXWRU�7R·�VHFWLRQ��,W�LV�QRZ�WLPH�WR�FUHDWH�D�OLQN�IURP�\RXU�FRQWHQW�WR�\RXU�*RRJOH���SDJH��7KLV�FDQ�EH�HDVLO\�DFFRPSOLVKHG�LI�\RX�KDYH�HPDLO�DGGUHVVHV�RQ�WKH�VDPH�GRPDLQV�DV�WKH�VLWHV�\RX�DGGHG�WR�WKH�&RQWULEXWRU�WR�VHFWLRQ��YLVLW�WKH�*RRJOH���$XWKRUVKLS���SDJH�DQG�HQWHU�WKHVH�HPDLO�DGGUHVVHV�WKHUH��2WKHUZLVH��\RX�ZLOO�QHHG�WR�DGG�WKH�IROORZLQJ�+70/�FRGH�WR�WKH�WH[W�RI�HYHU\�DUWLFOH�\RX�ZULWH��D�KUHI µ>\RXU�SURÀOH�85/@"UHO DXWKRUµ!*RRJOH��D!1RWH�WKDW�WKH�NH\�SLHFH�RI�FRGH�LQ�WKLV�OLQN�LV�WKH�´"UHO DXWKRUµ�VQLSSHW��$XWKRUVKLS�ZLOO�QRW�IXQFWLRQ�LI�this snippet is not included in the link.

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016

Your contribution to Apponomics�LV�DQ�LQFUHGLEO\�HHFWLYH�EXVLQHVV� card for your business, your brand, and yourself!

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:H�DUH�DOZD\V�KHUH�WR�KHOS�\RX�UHDFK�QHZ��DQG�JUHDWHU��DXGLHQFHV�ZLWK�QHZV�DERXW�Apponomics and your key

contribution to this resource.

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Ken Herron,Cool Hunter

Erica Elizaldi, DesignerPeggy Anne Salz, Lead Analyst & Publisher

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