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Key insights on e-commerce in Europe
DPDgroup e-shopper barometer – 2018 edition
Yves Delmas, COO Europe DPDgroup
World Retail Congress, Amsterdam, 15 May 2019
2
Agenda
• We are DPDgroup
• DPDgroup e-shopper barometermethodology
• The 2018 e-shopper barometerat a glance
• Meet the new buyer
• Our vision of the retail market
3
Delivery experts
75,000
European parcels delivery market
#2
Hubs and depots
+1,000
Revenue
7.3
Billion parcels delivered
worldwide in 2018
1.3Billion euros
Connecting businesses and people, everyday
We are DPDgroup
4
DPDgroup e-shopper barometer - Methodology
Study scope Sample size per country
Sample type Fieldwork
Agency
European e-shoppers of 18 years and above who have received a parcel following an online purchase.
A representative sample per country was used based on gender, age, region and income. June 2018
800 to 1,500
24,328 online interviews in 21 European countries
& Russia Kantar TNS
5
Heavy buyers make upAverage share of online shopping
Online retail at a glance
+1 pt
Of the e-shopping market volume
86%11.5%+0.2 pt
6
46% use a smartphone
E-shopper habits at a glance
10% of European
e-shoppers returned their
last order
+11 pts
+6 pts
7
Delivery preferences at a glance
Home delivery
79% of e-shoppers find it important
to know the carrier at the moment of purchase
72%-5ptsvs. 2016
8
Delivery preferences at a glance – country zoom
1286
77
87
78
50
77
80
75
71
50
78
65
86
75
75
78
82
75
79
85
80
17
24
37
45
18
11
27
16
70
9
46
12
23
19
25
38
23
24
11
6
8
26
2
35
11
53
11
28
6
17
7
15
19
18
10
6
19
11
10
9
7
4
10
5
17
8
16
5
7
9
8
5
15
7
11
11
7
15
7
9
5
14
4
5
8
6
4
4
6
15
9
5
10
3
5
7
11
9
8
8
8
6
6
8
5
2
6
80
3
12
18
13
45
7
42
3
37
-
11
7
7
4
4
7
7
8
3
3
-
4
15
3
7
-
-
-
12
6
-
3
-
5
-
5
11
9
9
13
20
11
5
7
18
17
14
15
21
5
16
25
22
19
12
15
8
10
3
5
3
4
7
4
4
3
4
4
3
9
4
5
5
8
5
5
5
2
4
Austria
Belgium
Croatia
Czech Republic
Estonia
France
Germany
Hungary
Ireland
Italy
Latvia
Lithuania
Netherlands
Poland
Portugal
Romania
Russia
Slovakia
Slovenia
Spain
Switzerland
UK
At home Parcel shopPost office At workRetailer store Parcel locker
Alternative address
At neighbour’s home
Safe place
7
5
3
-
-
3
10
8
9
-
-
-
5
6
-
-
-
5
-
3
11
Central collection depot
7337 40 9 2 17 0 7 5 3
9
Meet the new buyer
(vs 40% of EU e-shoppers)
are millennials
53%
(vs 10% of EU e-shoppers)
Returned their last order
(vs 6.6 for EU e-shoppers)
Annual online purchase
(vs 84€ for EU e-shoppers)
Average amount spent
21%
12
94€
(vs 23%for EU e-shoppers)
Always buy on the same website
43%
(vs 31% of EU e-shoppers)
Choose the website thanks to social media
38%
10
Omni Channel Brick & Mortar Pure Digital
40 to 45% 35 to 40% 25 to 30%
Distribution by sales channelOur vision of the retail market in 2025
Estimate DPDgroup – These percentages are likely to vary by country and type of goods
28/05/2019
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