keynote russell e. perry (123people) at #marcom10 on monetization of free web content

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The New Web Reality – Revenues Required (or: Business Models are Not Absolute)

Russell E. Perry, CEO June 2010

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# 1 Global People Search Service

Available in 11 countries

Roadmap Q3 2010

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The Secret Sauce

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A Product - aka Phonebook 2.0

Source: 123people internal data, March 2010

Global 2010 online

TV mobile

Cross Media

Advertising

Unique Clients (UC) 45 million

Visits 54 million

Page Impressions 145 million

B An Audience

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Source: http://www.alexa.com/siteinfo/123people.com

C Traffic

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33 1/3 Longplay

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DQ Maps and YP

Mash-Up

Pictures Relevant Ad

eMail Targeted Ad

Everyone has an Amazon List

Regional/Local Display Ads

Result Targeted Ad

Free People Search – Where are the Revenues?

“MLM” – Multi-Level-Monetization

Universal Access to Content

Managed vs. UG-Content

Re-Package for each User Segment

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Cross Media Campaigns

"30% of all online searches are people related. The world's premier real-time people search service 123people has developed an attractive new advertising channel - people search - next to travel, finance and lifestyle. Together with leading partners we create special web advertising formats for worldwide rollout to address increasing demands in the advertising industry for effective user engagement marketing." Russell E. Perry, CEO 123people.com.

Webisode Quick Poll

Samsung LED campaign, Nov 2009

Demo-Mockup

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nEcosystem

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Trendmap

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nEcosystem MLM and Incremental Revenues

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500,000,000

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Welcome to the closed Internet – where privacy is in your control (?)

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