keyword analysis and related tools

KEYWORD ANALYSIS AND

RELATED TOOLS

GOAL OF KEYWORD ANALYSIS

• Insights about relevant search terms/queries• Insights about search volume• Competition insights

KEYWORD BASKET

Variations Synonyms Singular/

Plural

Themes

And just when you thought you were done....

Just when you thought your last neuron had fired away..

Just when you thought you had the keywords to kill your client’s business...

We got some tools to prove you wrong..

1. SOOVLE

Offers multiple search engine suggestions all in one page

Suggestions from six engines –Google, Amazon, Yahoo, Bing, Answers and Wikipedia

Why? To explore keyword variations

When? After the initial brain storming has been completed

Insert Query

Bright side Provides aggregated data from various search sites

Dark side Limited options for the users

Gives no idea about keyword potential

THE BRIGHT SIDE || THE DARK SIDE

2. GOOGLE ANALYTICS DATA Google analytics helps our clients

Understand website traffic & target the right keywords

Constantly analyze important parameters

Deduce whether seo efforts are making a positive impact

Why? Analyze potential of traffic bringing keywords

When? During the initial keyword analysis if the website already has enough traffic

stats

Via ‘a comparison across months’

REVISION OF KEYWORD BASKET

3. GOOGLE SITE SEARCH DATA

What your visitors search for?

Where they begin their searches?

Which product groups they are most likely to search?

Why? High conversion potential keywords

When? Enough site search data available

SITE SEARCH OVERVIEW

4. WHAT DO YOU SUGGEST

Uses Google suggest API

Provides country specific suggestions from thirteen countries

Why? Country specific suggestions

When? Long tail keywords

THE WORKS

PROS || CONS

Pros

High level of accuracy

Excellent in providing long tail keyword suggestions

Cons

Actionable data such as search volume not provided

No suggestions from India

5. ROB MILLARD KEYWORD EXPANDER

Uses Google suggest API

Provides keyword data from 4 countries

Why? Extensive list of suggestions

When? Long tail keywords

THE WORKS

THE BRIGHT SIDE || THE FLIP SIDE

Bright side Google trends data provided

Link to SERP

Suggestions close to 10 times the entered set of keywords

Flip side Actionable data such as search volumes not provided

Only phrase variations

6. SEM RUSH

Used for analyzing top ranking keywords Own website as well as a competitor’s

Data provided Top keywords, current position, search volumes, cpc, url, competition and search

trend

Why? Current standing of own and competitor’s website

When? Any stage of the campaign

THE WORKS

THE SHINY SIDE || THE DARK SIDE Shiny side

Provides actionable keyword data

Accuracy

Dark side

Paid service (regular purchase price around $70)

Data available from a limited set of countries (excluding India)

Low level accuracy in terms of competition data provided (broad match data)

Why? Seasonality of business with respect to keywords

Keyword expansion (top & rising searches)

Compare brands & companies

Extrapolation of future search trends

When?

Initial keyword analysis or refinement/revision later

7. GOOGLE INSIGHTS FOR SEARCH

Pros

Ability to narrow down data via filters

Search trends available mostly for generic keywords

Cons

Only gives a general trend

Not based on exact matches

PROS || CONS

Why?

Search trends for keywords

When?

Keyword short listing

Competitor analysis (brand terms)

8. GOOGLE TRENDS

Enter the search terms to compare separated by commas

The first term is used as reference by scaling its average search volume over the selected time period to unity

Change the search term by which all the data will be ranked and scaled (to 1.0)

Bright side

Location breakdown is deep

Data also available for keywords with very low search volumes

Dark side

Only useful during the initial keyword analysis phase

Data provided only shows a general trend

Not based on exact matches

THE BRIGHT SIDE || THE DARK SIDE

Talk To Our Experts!

Twitter LinkedIn Facebook

http://www.convonix.com | T: +1 909 525 4071 | info@convonix.com