top 5 free keyword research tools
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Top 5 free keyword research tools
A little bit of Keyword research goes a long way
In today's online marketing world a lot of emphasis has been placed on the integral role that content marketing playsin any inbound marketing strategy and the importance thereof. If content is KING, then surely the keywords one usesare the KING's loyal subjects. >>> Tweet This <<<
Writing content that speaks to your ideal audience is essential, but it is worthless if you don't include the terms thatthey are using when searching for your product or service. A keyword strategy needs to be implemented to helpimprove your SEO, and all of this starts with identifying your buyer persona and some much needed keywordresearch.
By using your buyer persona as a working platform to conduct keyword research off of you are able to strategicallyanalyze and identify a number of things such as their interests, their needs and wants and perhaps most importantly,their pain points.
With this information one is able to draw up a list of effective keywords that will rank in search engines and get youfound online! If you are new to keyword research and looking for an in-depth guide on how to draw up a list ofkeywords that rank in Google or Bing then click here!
Below I'm going to share with you the top 5 free keyword research tools available today as well as a short descriptionof each. Let's get started!
1) Google Keyword Planner
To access Google's Keyword Planner one needs to sign up for a Google Adwords account (for free). Once you signup you get brought to this screen where you have the choice to make use of a number of keyword options and filters,different languages and locations as well as a date range for the average monthly searches for the keywords you putinto the tool.
Once you've typed in a keyword you get brought to this screen. One can toggle between ad group ideas to yourkeyword plan (for paid advertising) and keyword ideas for additional ideas relevant to your original keyword as wellas their level of competition, avg. monthly searches and how much you can bid for them. This tool is great for anyonelooking to choose additional keywords or expand their keyword list from a solid base formulated by identifying theirbuyer persona and the terms they would most likely be searching for. Be sure to aim for keywords (especially long-tail) with low competition and a high number of avg. monthly searches and use them in your content to increase yourchances of being found!
2) Ubersuggest
Another great tool to help you expand your list is Ubersuggest. By typing in a keyword, choosing a language and asource, Ubersuggest takes the original and adds a letter or number in front of it and gets more suggestions for youfrom real user queries! Keyword research doesn't get much easier than Ubersuggest.
3) Keyword suggestion tool
Keyword suggestion tool is a great tool that allows users to conduct keyword research, get suggestions and ideasfrom the most popular search engines on the internet today. Users get to type in a keyword in the search engine oftheir choice (especially useful if one knows what search engine their buyer persona uses most often), select theregion and language and search for relevant keywords.
Once you have your list you can select 'Get My Keywords' to copy your keywords over into your preferred editor ineither horizontal or vertical format for your convenience, easy does it!
4) Keyword Tool
Keyword tool gives users the option of choosing between search engines such as Google, YouTube, Bing and theApp Store as well as filter options like region, the top level domain and language.
As you can see Keyword tool also gives you a bunch of suggestions to work with that you can copy and use in yourkeyword strategy!
5) Bing Ads Intelligence
Free for downlad here, Bing Ads Intelligence is a keyword research tool that connects to the Yahoo Bing network andallows users to expand their keyword list via Microsoft's Office Excel. This tool is pretty comprehensive and grantsusers with much more than mere suggestions. Certainly worth a look!
That brings us to he end of our list of the top 5 keyword research tools. Hope that you put anyone of these to gooduse when formulating your keyword strategy! What keyword research tool are you currently using? Which one do youlike best? Let us know in the comments below
Need help with your online marketing? Visit Oxygen 2.0 today or request your free website assessment below tosee how your website and its content stacks up!
Posted by Dewet Boshoff on Fri 13 Mar, 2015
Dewet is originally from South Africa and has been living in Asia for almost 10 years. He found his calling in China,becoming a fluent Mandarin speaker whilst studying Business & Chinese at Shenzhen University, and was amongthe first cohort of foreign students to graduate with honours there. He is an inbound marketing scholar and socialmedia enthusiast. Dewet delights in using his language skills to promote inbound in China and to educate the Weston Chinese social media. When Dewet isn't on the job he enjoys outdoor activities, traveling to exotic locations andsocialising with his friends-online and in the real world!
Topics: keyword research