New SEO Tools From Google (and others)

Enhance your keyword research and link bait with all the new tools

available!

presented by seOverflow

• seOverflow is a search engine optimization, pay per click, and social media marketing company in Denver, CO.

• We specialize in offering solutions that enable web design companies, other SEO companies, and other solution providers to offer high end SEO and social media services to their clients.

Who Is seOverflow?

Keyword Research

This ain’t your momma’s Keyword Research

• “Old school” – Google Adwords keyword tool, – Wordtracker– Keyword Discovery…

• “New School”– The Wonder Wheel– Related Searches– Google Insights/Trends– Google SBKT– Google Suggest Scraper– SEM Rush

Old Vs New Keyword Res.

Link Building

Link building on ‘roids without the ‘roid rage

• “Fishing for links”• Content developed from a unique angle on a

relevant topic that people will want to link to• Text (article), pictures, video, software or other

tools• Link Bait “market” is competitive and is often

flooded with material- you must stand out!• Link Bait can be loosely related to your actual site• End goal is links, not conversions

Link Bait

• Strategic Link Bait: very manual distribution, most likely deals within a certain niche

• Viral Link Bait: can appeal to a broad audience, easy to spread wide via social media

Two Types of Link Bait

Strategic Link Bait Example

Viral Link Bait Example

• IDEA CONTENT

• AUDIENCE

• Audience or Content can come first… the chicken or the egg?

• DISTRIBUTION

The Keys To Link Bait

• Wonder Wheel

• Google Insights (related and rising searches)

• Wordtracker Keyword Questions Tool

• Yahoo Answers

• Ask.com Q & A Tool

• Google Suggest Scraper

• New User Section of Niche Forums

IDEAS FOR LINK BAIT

• Site Options – forum search

• Site Options – reviews search

• Twitter Search

• Google Ad Planner

• Google Blog Search

Finding An Audience

• Any Questions?

• Presentation will be available online

• Follow me on Twitter http://twitter.com/belasco

Q & A