kf pulsesurvey infographic cmo ad v3...korn ferry’s global marketing o˜cers practice surveyed 111...

Pre-pandemic figures

IS TAKING TIME

Korn Ferry’s Global Marketing O�cers Practice surveyed 111 Chief Marketing O�cers (CMOs). We looked at the talent shortages they are facing, why their tenure tends to be short, and where they are on their digital journey.

SURVEY

2020

SUCCESSOR

THE TALENT

GAP

4.1 YEARSAverage

CMO tenure(the lowest in the C-suite)

36 25

WHY ARE THEY LEAVING? 36% say because they were expected to drive change, but not given the resources or the appropriate level of corporate influence to succeed.

READY-NOW SUCCESSOR84% of CMOs last year, felt as though there was no ready-now successor.

No wonder developing a successor is a key priority

for 80% of CMOs. CMOs MOVE A LOT

MOST NEEDED CAPABILITYAnalytics/marketing

operations

BIGGEST CHALLENGE to building a

best-in-class team is a shortage of talent

HOW ARE CMOS PROGRESSING ON THEIR DIGITAL JOURNEY?

We are still in themidst of a digitaltransformation

Digital isour newnormal

34%We have notstarted ourtransformation

58% 8%

43% of CMOs said that leveraging digital tools and processes was their primary strategy in preparing for success

in the changing workplace.  

Read the report and view our full pulse survey results.

About Korn Ferry

Korn Ferry is a global organizational consulting firm. We work with clients to design their organizational structures, roles and responsibilities. We help them hire the right people and advise them on how to reward, develop and motivate their workforce. And we help professionals navigate and advance their careers.

www.kornferry.comLEARN MORE