kickass marketing strategies for web designers and hosts - shridhar luthria, kickass marketing...
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KickA** Marketing Strategies for Web Designers & Hosts
An Overview of theIndian Market
Internet in India 164,000,000+ Internet Users
75,000,000+ if You Apply comScore’s Methodology
200,000,000+ in 2014
3rd Largest Internet Base in the World! (Overtaken Japan)
Domains & Hosting in India 4,000,000+ Domains
2,500,000+ Domains Hosted
6,000,000 Domains in 2015
3,750,000 Domains Hosted in 2015
Web Designers & Hosts in India 70,000+ Designers
400 Startups Every Month
The ‘Address-able’ Market in India… 40,000,000+ SMEs
2,000,000+ Doctors, Lawyers & CAs
…Being Addressed
Customers
Web Designer
Registrar / Host
Web Host
Did I Mention You have 42,000,000Address-able Entities?
And We Haven't Even Considered These Guys…
The Buy FlowSuggests They WillAlways Buy from You
Unless Somebody Else Gets to them First!
So, You Need To Act Fast
Coming To The KickA** Marketing Strategies…
What’s So KickA**About It?
Well, You!
The KickA** You!
You Speak the Customer’s Language
You are in the Proximity of the Customer
Customers want Websites - not Domains & Hosting
NOBODY can provide the service that you can
Marketing’s 2 Sacrosanct Goals
Increase Users Increase Revenuefrom Users
KickA** Ways to Increase Users
Look at Specific Verticals
Focus on Specific Verticals
Become a Specialist for Doctors, Lawyers, Wine Shops, etc
Focus on a Specific City/Cities/Area
Offer Tools & Services
Targeting Specific Verticals can help you:
Increase Focus Understand Your Target Group Create A Distinct Proposition For Your
Market
Resellers That Target Specific Verticals Have A Higher ConversionRate by Over 15%
FACT
Provide a GreaterAmount of Products & Services
Your Checklist
Obviously A Website The Domain & Hosting Package Better Email - Enterprise Versions VPSs & Dedicated Servers Other Tools & Services
89% Of Consumers& SME’s Buy Their Online Needs fromOne Provider
FACT
Online Marketing
Online Marketing Concerns
You Probably Might Already Be Focusing on SEO, SEM, SMM etc.
A Lot of Clutter Exists All Large Hosting Companies Are
Doing The Same Thing Your Brand Will Probably Be Lost
Here
So, What Can Be Done?
Again, Focus on Verticals SEO, SEM, SMM Targeted Towards
Doctors For Medical Searches & Browsing
No Large Provider Focuses On This Till Date
Helps Stand Out From Clutter
Location Based / Targetted SEO & SEM Efforts Have Proven 10x More Effective than Generic Keywords
FACT
Other PromotionalEfforts
Have You AlsoConsidered: Direct Marketing To Verticals A Feet-On-Street Model
Direct Marketing Tried Targeting All The Dentists in Delhi? Tried Giving Them A 'Concentrated Value
Proposition'? Tried Giving Them Online Scheduling For
Patients? Tried Giving Them Online Access To
Patient Record? SMS Reminders To Patients For Regular
Dental Checks Or Appointments?
At least 4 Clients I Know Have, And They Now Each Have Over 100 Paying Customers in 4 months!
FACT
Feet onStreet
A Sales Force Going Door-To-Door Selling An Online Presence And Literally Creating A Market Than Just
Catering To The Needy
A Recent Survey Clearly Stated That More Than 50% Of SMEs (in Nashik, Pune & Mumbai) Want An Online Presence, But Just Dont Know How To Get It
FACT
Payment MethodsMake A Huge Difference
Are You Offering All of These? Cheques GharPay Cash on Delivery Paypal Net Banking Credit & Debit Cards
FACTCredit Card Transactions have risen by a CAGR of 19% last year
India is in the top 3 fastest growing countries in mobile and internet bankingCoD is touted to be the best payment method for growth of e-tailing in rural India
So, You Have Users Now!
KickA** Ways to Increase the Average Revenue of Every User
The Theme For Getting New Users Was – Targeting Verticals
The Theme For Increasing Revenue From Every User – Stay Engaged
Create An Account Management Team
Account Managers Can Do a Lot Continously Discuss the Performance of
the Customer’s Online Presence Understand the Customer's Business Constantly Suggest Services that Could
be Added to the Account Build a Credible and Reliable Reputation Ensure Your Customers Never Leave You
ResellerClub Considers It's Account Management Team As Its Most Valuable Resource
FACT
Provide True Value
Sharing Vertical Specific Information
Provide Newsletters Informing Customers About Industry Specific News
Use This Information From Time to Time To Cross Sell Other Useful Products
Service Providers have Established Themselves As Thought Leaders by Simply Passing on Quality Information
FACT
Increase Adoption Of Added Products & Services
The “Have You Also Tried” Effect You Might Have Customers Who Just Got A
Website You Have Their Lifetime With You, To Convince
Them Of Other Value Added Services A Photographer Might Want To Setup Hosted
Applications To Display His Work A Call Centre Might Need A VPS Solution For
Their CRMs A Chemist Might Need A Simple Yet Effective
Inventory Management System
Top Hosting Companies Make More Than 20% Of Their Revenue Through Value Added Products
FACT
As A Designer/Developer, You Could Literally Double The Amount Of Revenue You Make Through These Techniques
FACT
Become a Domain PortfolioManager
The Domain PortfolioManager Learnt This From Conversations With You Customers Need To Protect Their Online
Identity Fear Can Lead Them in to Blocking
Domains That Are Similar or Relevant If Not Fear, Then Ambition For Sure Have You Capitalized On This?
Enterprises And Medium Sized Business Pay A Premium Of 500% Of The Cost Of The Domain Names
FACT
Customers Need To Redesign Or At Least Need A Mobile Website
Does The Website Designed Need A Change?What was good in 2002, is laughed upon
todayWhat was good in 2012, is also sometimes
laughed upon todayToday - Less is More, Responsive Design is
ImportantYesterday - None of this Really ExistedTomorrow - None of this Might Matter
The Concept Of Design Keeps Changing - So Should Your Customer's Website
FACT
The Most Important Aspect To Get More Users & Revenue Out Of Each Of Them
You & Your Brand!
Target Specific Verticals Offer Relevant Products & Services Use Online and Direct Marketing with content
targetted at Verticals Get Account Managers to Engage with Clients Share Good & Relevant Information Use That To Convert Clients for More Products Redesign Sites and/or Build Mobile Websites Be the Brand that You Deserve to Be!
Quick Recap
Thank You
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