kickstart your campaign - televerde · kickstart your campaign campaign marketing plan if you’ve...
Post on 06-Aug-2020
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An integrated marketing strategy optimizes your outreach
When you commit to an outbound campaign, you want amazing results. To achieve that, you
can expedite success by evolving a cold audience to one that is educated, aware and interested
in learning more. With our Campaign Kickstart solutions we use an integrated marketing strategy
to enhance and optimize your calling outreach.
Kickstart Your Campaign Everything you need for successful demand generation
2 Kickstart Your Campaign
Our Kickstart solutions address different challenges and convey messaging in numerous channels to reach your prospects.
Separately or together, these solutions warm your target market and prime them for a better-quality conversation.
Strategic Insight
Start the journey with a deeper understanding of your customers, target market, and industry with our Strategic Insight
solution. We use primary and secondary research as the foundation for industry, product, and persona insights, with
details about content consumption and buying cycle insights for up to five personas.
With this solution, Televerde conducts internal stakeholder interviews with key sales, marketing, and leadership people
that know your solutions and products best, followed by conversations with your best customers to give you a true
voice of the customer. Televerde supplements this primary research with secondary research like industry and analyst
reports, and trade publications to provide an intimate understanding of your customer in a Strategic Insights Report.
To discover more about your market, Televerde offers three additional packages to customize your information:
Add-on Packages
1. In-depth Customer Research - For a detailed look into your current customer buying habits and needs, our In-
depth customer research drills down into meaningful information about your buyers. We gather insight through
conversational research surveys with a subset of your customer base. The summarized data is provided to you as
part of our Strategic Insight Report to give you all the information needed to reach the right prospects.
2. In-depth Market Research - To better understand the needs and wants of your target market, our in-depth market
research conducts conversational research survey with a subset of your total addressable market, defined by you.
This information is added to your Strategic Insight Report to provide a complete look at the market to position your
product or solution for success.
3. Persona Marketing Plan - Once you have an understanding of your personas, it’s time to develop a marketing
plan. Televerde works with you to conduct a content audit assess copywriting needs and develop a content
recommendation and strategy for each persona identified in the Strategic Insight Report. Everything is outlined in a
Persona Marketing Plan that you can choose to execute on your own or with the help of Televerde.
Interviews with InternalStakeholders
Sales, Marketing, and leadership people
Conversations withYour Best CustomersGiving You a True Voice
of the Customer
Industry and Analyst Research
For an Intimate Understandingof Your Customer
Strategic Insight Report
3 Kickstart Your Campaign
Campaign Marketing Plan
If you’ve already got a good grasp of your target market and personas, you may want to launch your strategy with
a Campaign Marketing Plan. With this solution, Televerde creates a marketing campaign plan focused on a single
product or initiative, zeroing in on how to best engage with your target persona or how to create demand for your
highlighted solution.
Similar to the Strategic Insight solution, we start by talking with your key sales, marketing, and leadership people and a
few of your customers to better understand your audience, campaign targets, and goals. A limited-scope content gap
analysis reveals your content needs for this specific campaign. With this knowledge, we provide a content consumption
map, and suggest content topics and format recommendations aligned to the campaign focus. Our Campaign Market-
ing Plan will get your calling campaign off the ground quickly and successfully.
Work with us to develop a campaign marketing plan that includes a content gap analysis, content ideation, campaign
content map and nurture flow diagram.
Content Creation
With a Strategic Insights Report or Campaign Marketing Plan in hand, you’re ready to put the plan to work. But if
you’re lacking in content, you’ll need content and collateral to engage your target market as they move along the
buyer’s journey. Even with in-house copywriters and graphic designers, you might have to wait in line which means
your campaign is put on hold. Launch campaigns quickly with compelling content that speaks the language
of your target market and can be used throughout your strategy, from nurture streams to sales conversations to
inbound activities.
The Content Creation solution includes copywriting and
graphic design for:
• 5 emails
• 3 landing pages
• 4 pieces of content (can be similar to those listed below)
◦ 1 eBook
◦ 2 infographics/articles
◦ 1 checklist/Q&A/brief
Nurture and Score
Now you’re ready to contact, engage, and nurture your prospects. Even when leads engage, on average, only
20% of leads are sales-ready when they first come in. This means you need a disciplined process to develop
qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower
cost per lead.1
INFOGRAPHIC
4 Kickstart Your Campaign
By using Televerde’s Nurture and Score solutions you’ll optimize your calling program by prioritizing calls through
scoring and direct integration into call programs. Each Nurture and Score program includes key components needed to
build a robust marketing automation nurture campaign structure.
Ready to fill the top of the funnel with sales ready leads? We’ll work with you to find the solution that best fits your strategy.
Optimize your calling program by improving awareness of pain points, prioritizing calling list with engagement scoring
capabilities and experiencing direct integrations into your calling programs. Each Nurture and Score program includes
key components needed to build the functional structure of a marketing automation nurture campaign.
Through each moving part you’ll have visibility into ongoing performance reporting.
Awareness Nurture and Score
The Awareness Nurture and Score solution is great for generating initial awareness through an email campaign in a
target account list with a simple structure that improve s your Lead Development Representative (LDR) effectiveness.
Consideration Nurture and Score
For a more complex nurture strategy, our Consideration Nurture and Score package creates interest in your product or
service through emails with customized landing pages to track the interest being generated and engages your calling team
with prospects looking to solve a known pain and challenge.
Conversion Nurture and Score
For optimal results, the Conversion Nurture and Score package provides direct integration into your calling program to
speed up the call-back time and improve conversion. Calling a prospect within the first five minutes of activity makes it
100x more likely to connect with a lead, and 21x more likely that the lead will enter the sales cycle.
Partner with Televerde to deliver long term, consistent ROI. From beginning to end, we’ll help you gain insight to
understand your targets, create content and messaging that connects, optimize technology to nurture prospects
and harness the power of the human conversation at every stage.
Ready to get started? Visit televerde.com or call us at 888-787-2829.
Calling Campaigns
Strategy and Planning Execution
Strategic Insights
CampaignPlanning
ContentCreation
Nurture& Score
1 Marketo’s Definitive Guide to Marketing Automation
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