An integrated marketing strategy optimizes your outreach

When you commit to an outbound campaign, you want amazing results. To achieve that, you

can expedite success by evolving a cold audience to one that is educated, aware and interested

in learning more. With our Campaign Kickstart solutions we use an integrated marketing strategy

to enhance and optimize your calling outreach.

Kickstart Your Campaign Everything you need for successful demand generation

2 Kickstart Your Campaign

Our Kickstart solutions address different challenges and convey messaging in numerous channels to reach your prospects.

Separately or together, these solutions warm your target market and prime them for a better-quality conversation.

Strategic Insight

Start the journey with a deeper understanding of your customers, target market, and industry with our Strategic Insight

solution. We use primary and secondary research as the foundation for industry, product, and persona insights, with

details about content consumption and buying cycle insights for up to five personas.

With this solution, Televerde conducts internal stakeholder interviews with key sales, marketing, and leadership people

that know your solutions and products best, followed by conversations with your best customers to give you a true

voice of the customer. Televerde supplements this primary research with secondary research like industry and analyst

reports, and trade publications to provide an intimate understanding of your customer in a Strategic Insights Report.

To discover more about your market, Televerde offers three additional packages to customize your information:

Add-on Packages

1. In-depth Customer Research - For a detailed look into your current customer buying habits and needs, our In-

depth customer research drills down into meaningful information about your buyers. We gather insight through

conversational research surveys with a subset of your customer base. The summarized data is provided to you as

part of our Strategic Insight Report to give you all the information needed to reach the right prospects.

2. In-depth Market Research - To better understand the needs and wants of your target market, our in-depth market

research conducts conversational research survey with a subset of your total addressable market, defined by you.

This information is added to your Strategic Insight Report to provide a complete look at the market to position your

product or solution for success.

3. Persona Marketing Plan - Once you have an understanding of your personas, it’s time to develop a marketing

plan. Televerde works with you to conduct a content audit assess copywriting needs and develop a content

recommendation and strategy for each persona identified in the Strategic Insight Report. Everything is outlined in a

Persona Marketing Plan that you can choose to execute on your own or with the help of Televerde.

Interviews with InternalStakeholders

Sales, Marketing, and leadership people

Conversations withYour Best CustomersGiving You a True Voice

of the Customer

Industry and Analyst Research

For an Intimate Understandingof Your Customer

Strategic Insight Report

3 Kickstart Your Campaign

Campaign Marketing Plan

If you’ve already got a good grasp of your target market and personas, you may want to launch your strategy with

a Campaign Marketing Plan. With this solution, Televerde creates a marketing campaign plan focused on a single

product or initiative, zeroing in on how to best engage with your target persona or how to create demand for your

highlighted solution.

Similar to the Strategic Insight solution, we start by talking with your key sales, marketing, and leadership people and a

few of your customers to better understand your audience, campaign targets, and goals. A limited-scope content gap

analysis reveals your content needs for this specific campaign. With this knowledge, we provide a content consumption

map, and suggest content topics and format recommendations aligned to the campaign focus. Our Campaign Market-

ing Plan will get your calling campaign off the ground quickly and successfully.

Work with us to develop a campaign marketing plan that includes a content gap analysis, content ideation, campaign

content map and nurture flow diagram.

Content Creation

With a Strategic Insights Report or Campaign Marketing Plan in hand, you’re ready to put the plan to work. But if

you’re lacking in content, you’ll need content and collateral to engage your target market as they move along the

buyer’s journey. Even with in-house copywriters and graphic designers, you might have to wait in line which means

your campaign is put on hold. Launch campaigns quickly with compelling content that speaks the language

of your target market and can be used throughout your strategy, from nurture streams to sales conversations to

inbound activities.

The Content Creation solution includes copywriting and

graphic design for:

• 5 emails

• 3 landing pages

• 4 pieces of content (can be similar to those listed below)

◦ 1 eBook

◦ 2 infographics/articles

◦ 1 checklist/Q&A/brief

Nurture and Score

Now you’re ready to contact, engage, and nurture your prospects. Even when leads engage, on average, only

20% of leads are sales-ready when they first come in. This means you need a disciplined process to develop

qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower

cost per lead.1

INFOGRAPHIC

4 Kickstart Your Campaign

By using Televerde’s Nurture and Score solutions you’ll optimize your calling program by prioritizing calls through

scoring and direct integration into call programs. Each Nurture and Score program includes key components needed to

build a robust marketing automation nurture campaign structure.

Ready to fill the top of the funnel with sales ready leads? We’ll work with you to find the solution that best fits your strategy.

Optimize your calling program by improving awareness of pain points, prioritizing calling list with engagement scoring

capabilities and experiencing direct integrations into your calling programs. Each Nurture and Score program includes

key components needed to build the functional structure of a marketing automation nurture campaign.

Through each moving part you’ll have visibility into ongoing performance reporting.

Awareness Nurture and Score

The Awareness Nurture and Score solution is great for generating initial awareness through an email campaign in a

target account list with a simple structure that improve s your Lead Development Representative (LDR) effectiveness.

Consideration Nurture and Score

For a more complex nurture strategy, our Consideration Nurture and Score package creates interest in your product or

service through emails with customized landing pages to track the interest being generated and engages your calling team

with prospects looking to solve a known pain and challenge.

Conversion Nurture and Score

For optimal results, the Conversion Nurture and Score package provides direct integration into your calling program to

speed up the call-back time and improve conversion. Calling a prospect within the first five minutes of activity makes it

100x more likely to connect with a lead, and 21x more likely that the lead will enter the sales cycle.

Partner with Televerde to deliver long term, consistent ROI. From beginning to end, we’ll help you gain insight to

understand your targets, create content and messaging that connects, optimize technology to nurture prospects

and harness the power of the human conversation at every stage.

Ready to get started? Visit televerde.com or call us at 888-787-2829.

Calling Campaigns

Strategy and Planning Execution

Strategic Insights

CampaignPlanning

ContentCreation

Nurture& Score

1 Marketo’s Definitive Guide to Marketing Automation